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Creative ecommerce merchants such as L.L.Bean use the weather and traditions to increase website conversions. The 2012 Top 10 Holiday Website Designs.
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Found these great questions on a site that was a tad too spammy to post the link here, but excellent questions for marketers and designers. Answering these six questions helps define if you get it or not:
* Always-on: Are you publishing at least daily?
* Editorial: Are you publishing content that is being shared?
* Independent: Do you own the platform delivering content?
* UX: Do you control all aspects of the user’s experience?
* Networked: Is content optimized for distribution?
* Measured: are Key Performance Indicators in place?
* Monetizable: Could your platform be someone else’s paid media?
Well done questions. How did you make out on the "get it" or "not" scale. Marty
Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on.
8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):
* Tells a better story.
* Easier to "digest" or understand what to do.
* Emotionally more powerful.
* Higher Conversion Rates!!!* Makes updating faster & easier.
* Lowers BOUNCE & encourages sharing.
* Looks great on all devices (mobile included).
* Lower cost to develop. Marty NoteI confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom. CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol). I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".
add your insight...
An engaging site that fights homelessness, a resource for seeing fonts in use, and a stylized design app are some of the best website designs chosen for this month.
Seasonality creates relevance & relevance creates community. Every website's hero should change at least 4x a year: Summer, Fall, Winter & Spring.
This Curagami post shares our favorite Top 10 Summer Web Designs in the hope people will VOTE for theirs and share ones we missed. The post also shares a link from @Mike_Alton about the magic of List.ly (the Digg-like tool that runs the social voting engine that's free and easy to embed).
MacGuffins are plot devices in films & conventional web design "best practices" that hurt more in absence than presence helps. How to design for MacGuffins.
Website MacGuffins include Free Shipping, Satisfaction Guarantees and email subscription boxes. Important to know what has reached "MacGuffin" status in your business. This post explains what a MacGuffin is and how to design for yours.
Color & Texture This share bucks the flat monochrome color trend being driven by mobile, but its hard to deny the sensual impact of just the right color and texture as in Paid to Exist and other examples here. Brilliant.
Red is one of the most used colors out there. Among other things it symbolizes passion and courage and it has a strong visual impact. Numerous designers implement it in their work either in logos, backgrounds or other website elements. In today’s article we have selected 45 web designs using the color red in various …
Apple In NumbersHow many iPads are sold every minute? Why did The Beatles sue Apple? How much money has Apple got stashed abroad? Find out here!
"I spent a lifetime learning to draw like a child." PicassoThis is an interesting post from Thomas King about the complex nature of simplicity. Picasso's point about spending a lifetime learning to draw like a child seems important for web designers too. The hardest thing to do is do less. The hardest mind to recover is the exploratory mind, the mind before judgement. When we recover the playful mind, the simple easily rewarding routine of play, our designs run free like Picasso's bull.
ReadWrite and 99 other "non-design" blogs every web designer should read is great and I love the way the list is organized.
Pay special attention to numbers 20-38, the UX section! Great stuff!
Summer = Make or BreakWhat are you testing this week? Are you testing design, offers, shopping cart or merchandising now? Here are 5 Summer To Dos to help your sales in the 166 days left to Christmas:Testing PlanYour testing plan should be FLAT OUT now. Testing after Halloween should be done with great CARE. This means you eat off the "testing meals" you cook now for 3 of the most important months of the year. Here are things we liked to test in the summer:1 FREE SHIPPING This year we STRONGLY recommend offering Free Shipping both ways (out and back) and without any hoops to jump through starting about Halloween (i.e. remove your triggers as they start costing you money right around Halloween or at least they did when we tested). We could never get our DM bosses to thing of free shipping as advertising. Shame since we keep placing print ads long after that tactic was dead man walking (now print by itself is crazy). When you model Free Shipping both ways now remember you need 3x the same customer visits now you will need in November.. In the summer we ran about 3.2 visits before a purchase. After 11.1 that number dropped to 1.5 and by Black Friday it was damn close to a single visit. 2 Offers & CausesUse that last paragraph to model great offers at this time of year. If an offer lowers the number of return visits needed BOOK IT for November and December since any summer offer should ROCK 4Q (unless the goods are summer related). We liked to test cause marketing at this time of year. Our demographics were almost even (men to women). Find brand aligned causes and figure out how to help. If you sell auto stuff for trucks you might contribute to Ducks Unlimited for every sale of Chevy parts. If you sell books contribute to literacy for every bestselling bought in any form (e-book or hardcover). Your cause doesn't have to be so close to your brand especially if you tie-in to the big 5:American Red CrossGoodwillAmerican Cancer SocietyFeed ChildrenCare fore Pets3 Create & Test Unique Merchandising CombinationsGreat time of year to create unique merchandising. Amazon is going to beat any price you have on products with velocity in segments like books, gifts and media. Your only HOPE is to create unique and branding merchandising. Be sure to create a NEW page and SKU (Stock Keeping Unit) for your new combinations. Link your new combinations from established pages for best sales results. If you've always sold A, B & C offer a new combination of all 3 and give C away free.
Use your metrics to find natural combinations. 4 Free GiftsIf you have Free Shipping both ways and no competitor is following you don't need a free gift. If you can't get free 2 way shipping approved toss in a free gift. Free gifts can't SUCK. If can't give a gift aligned with your brand and that will delight and surprise DON'T GIVE A FREE GIFT. 5 Social Mentions & KudosBy far the LEAST expensive idea on this page is LISTEN, THANK and SHARE content your customers share with you. Follow back well more than 50% of your followers cutting out the spammers. You will be amazed how much traction ACKNOWLEDGEMENT creates. Every follow back and Retweet wins hearts, minds and loyalty best mined NOW for THEN.
5 Web Design Implications Evolution Of Web Design
Our @Curagami Evolution of Web Design Infographic (http://sco.lt/74Nvsn_ broke daily view records for our startup. Here are 5 Web Design Implications implied by that infographic:
What about you? What design changes do you see ahead? As we move to "community" how can our design support and create trust?
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website
Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation. Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage? Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from AWWWARDS.com that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav. Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.
Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur
The first major struggle for business owners who want to use a blog for content marketing is creating content. With the dearth of content being created daily, it's certainly a challenge to come up with anything helpful and interesting to say. The second major struggle for business owners is getting people to actually visit their site and read their blog posts. The most brilliant writing in the world won't do you much good if no one reads it.
Great post by my friend Mike Allton on a tool I'm convinced is a secret web in the right designer's hands - List.ly. I'm working on embedded a Top 10 Summer Website Designs list now in Curagami (http://www.Curagami.com) so stay tuned.
Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of c
My favorite is the NYT's Home and Garden in depth look at 4 square blocks in Philly. Great content daisy chained well so it never overwhelms and keeps readers moving. Great use of anchor links (from the sidebar) makes the piece feel more interactive than it really is. Long form content has many #newseo benefits. The more engagement your content creates the greater chances for conversion. Web heuristic measures such as time on site, pages viewed and returning visitors help with the "new seo" too.
Steal some of these easy tricks from NYT and make your content feel more interactive than it is and read faster and more fun so your metrics go up and readers love you enough to become buyers or subscribers.
What are two of the coolest colors in web site design? And do you think we've assembled a collection for you that will knock your socks off? Take a peek >>
Mobile is forcing some good design upon us including:* Simplified Color. * Flat design.* Better Fonts. * Bigger Heroes. These Black and Blue examples shows how limiting colors can create simple, more straightforward web designs.
The color white is simple, elegant and peaceful and the use of this color is seen in lots of websites. Whether they're portfolios or online shops, people agree on...
The space between the notes may be the most defining thing about music. I think of web design as a form of music. Web designs, like music, need space between their notes. This is what made Google so astonishing and easy to use. White page, search box and as few menu options as possible. There is even a person who stands sentry on Google's design saying NO much more than they say yes. I love to study great WHITE websites to learn how to put space in to quiet and strengthen web design.
Master BlastersWhen everything is social community rules. Curagami our Triangle Startup Factory funded startup is working on helping ecommerce merchants and content marketers validate the ROI of social and content marketing. Community is a CSF, Critical Success Factor, because community is what creates an army of advocates. This post is about how to win the hearts and minds of your most important customers - those willing to advocate your products, services and web content.
A common misconception is that black is thought of as a color in the same way that red, blue, purple or even green are. In actual fact, black is the complete absence of all color...
This post reminds me of something I read about Andy Warhol.. "With Warhol there is always BLACK," the author said and went on to explain that it was Warhol's awesome use of black that made him a great artist. Black is tough online. But here are 50 examples of how black can HELP not hurt web design.
Explore Kevin Regenrek's hand-picked collection of Pins about Webdesign Inspiration 2014 on Pinterest. | See more about website designs, web design and landing pages.Marty NoteAlmost 200 inspirational web designs on Pinterest.
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.
What is a website? Pages of content daisy chained together to tell a story. In the not very distant future we will need to be more agnostic about WHERE and more particular about WHAT.
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.