The web design world seems to be changing rapidly as designers push the boundaries on what can be done on the web. There are a lot of inspirational website lists out there so I wanted this one to be different.
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When In Doubt Ask
* Build flexible frameworks customers can modify.
* Individual expression happens.
|Suggested by India Art n Design|
Paul & Shark's new flagship store demonstrates how design can refresh a brand...
Rejuvenating a brand speaks volumes about the brand identity, its USP and its projected future, all rolled into a single wholesome experience. When B+H Architects were asked to work on the new flagship store in Hong Kong to augment the launch of Paul & Shark into the Asian markets, they capitalized on two aspects: fine craftsmanship and innovative spirit of the brand.
Appreciate India Art & Design sharing this post. The post is about how Paul & Shark used design to rebrand their stores and it gives us a chance to discuss one of our favorite aspects of web design.
All the world is a stage.
When team Curagami (http://www.Curagami.com ) helps design an ecommerce website NOTHING is left to chance. In an ideal world we TEST everything before we pull triggers.
Ideal world's rarely exist, so we model many core details based on other similar tests or intuition (influenced by thousand of tests, reading and stealing from those we know test a lot lol).
NOTHING is left to chance.
Just as a store wraps around its shoppers websites wrap around visitors. Great ecommerce websites such as REI.com or Threadless.com understand HOW they set the stage frames the play. Websites as stage are far from a passive communication medium.
When you walk into a store the store's stage communicates a million messages to our "shopper brain". One day standing in Nordstrom I looked UP. Thousands of lights carefully directed reinforced store as stage. Nordstrom's display team must spend HOURS directing those lights (look up next time you visit a big box store).
Web designs use COLOR as "light". Color is a web designrer's klieg lights. Images come and go, but color is forever (lol). Online color creates excitement, awareness, a desire to take an action and chances shoppers will join, buy and share.
Look HARD at how B+H used color to reinforce Paul & Shark's "Brand Ideals", Unique Selling Propositions (well articulated in the article) and what we call Unique Customer Aspirations or UCA (how customers want to use a brand to actualize their aspirations and dreams for themselves) and ask yourself, "Does our web design do that too?".
Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.
If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:
1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.
2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:
Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.
Thanks for a great year and hope you will contribute to The Revolution in 2015.
Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.
|Suggested by David Fournier|
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.
Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M
|Suggested by David Fournier|
Responsive web design is the practice of creating websites that display evenly on all devices. Understand the basics of responsive web design with examples.
Don't make the common mistake of thinking responsive design is all about look and feel. Yes some WordPress templates can make it FEEL that way since they are built to accordian with different receptions created by phone, laptop and computers.
The important idea for marketers to understand is to THINK Mobile First. Thinking mobile first brings a slew of changes such as:
* Flat web design.
* Limited Colors.
* Less functionality that is easier to understand.
* Content snippets instead of novels.
* Emphasis on VISUAL MARKETING.
* Need to make content & communication feel & act like a game.
Those last bullets speak to the gamification of marketing so implied by smartphones and a mobile / social / connected world. Mobile means never having to say you're sorry because you listen and curate more than you talk, create sustaining community and engagement and understand all the implications of "the network is the computer".
Just shared an overview of Marketing Timelines on G+ (https://plus.google.com/102639884404823294558/posts/EkXN57uJyjq ). All that said, you still need to understand Responsive Design 101 so appreciate this Scoop.it suggestion from @David Fournier. .
Ten Web Trends To Look For In 2015
Cool list from Elegant Themes and they should know since missing a "must have" new feature means no one buys your themes. My faves are Ghost Buttons and Interactive Storytelling. Heck if any 3 of these happen as described 2015 is going to be a breakthrough web design year.
Top 5 Black Friday Websites Curagami's annual list sees Big Boys move in. Amazon tops the list. There are surprises & we share our Black Friday scorecard.
Find out how we rated these websites TOPS in Black Friday preparation, free shipping and merchandising:
Bauhaus is not only one of the most important design movements in history, but an especially relevant style for Web Designers. Alex and Simone tell you why.
Wow, love this post by SitePoint.com's Web Developer Alex Walker and graphic designer Simone Sala because it both EXPLAINS Bauhaus Design Principles and then applies them with examples to the web. #toogood
The Bauhaus stressed form and function. Removing ornamentation in favor of clarity, ease of use and beauty. Sounds like MOBILE DESIGN to me.
Mobile is so SMALL it forces the right choices. Look how "mobile design" is not impacting web design. Mobile stared trends such as limited color palettes and flat graphics because of limitations (of smart phones), but those limitations can also help FREE up a website and point it more clearly at true north.
True north online is where visitors know what to do and why easily and are so engaged by your content they want to do (what you want them to do) AND they want to share the experience with friends. Mobile's "game console-like" BEING is reshaping marketing (see Marketing's Big Bang Manifesto https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn ).
Great, helpful post.
In an ambitious 9 part series Business 2 Community @b2community explores the meaning and relevance of 9 design principles created by one of lions of design - Dieter Rams. You may not think you know who Dieter Rams is, but you do.
If you've ever shaved with a Braun electric shaver or admired its lines then you know Dieter Rams.This series explores Rams' 10 Design Principles:
Good Design Is Innovative
Good Design Makes a Product Useful
Good Design Is Aesthetic
Good Design Makes A Product Understandable
Good Design Is Unobtrusive
Good Design Is Honest
Good Design Is Long-lasting
Good Design Is Thorough Down to the Last Detail
Good Design Is Environmentally Friendly
Good Design Is as Little Design as Possible
Lots to learn from Dieter.
Here A Wiki, There A Wiki, Everywhere A Wiki
What is a Wiki if not an invitation to create online community. The "open source" like collaboration Wiki's provide is a blueprint for creation of online community. After months working on http://www.Curagmai.com we've discovered how close Wikis are to...well everything.
Wiki Ideas To Steal Include:
* Open Source Like Content Collaboration.
* Use community to steer and de-spam ecosystem.
* Depend mostly on social reward.
* A healthy and competitive contest never hurts.
* Feature and thank contributors.
* Provide ways for contributors to know where they stand vis-à-vis other contributors.
* Create ways contributors can follow and communicate with each other.
* Include ways for contributors to create mini-tribes.
* Make sure "rules of the road" are understood and published.
* Communication with sponsoring agents must be easy too.
* Normalize greatness by sharing across ecosystem.
* Role of sponsors becomes more curators than creators.
* Ask for help.
* Provide social rewards (such as features) to contributors.
* Create ways to identify contributors in the world (t-shirts, stickers).
* Appreciate, be nice and thankful (always no matter what).
Following a few simple rules will dramatically increase the most important content you can't buy (User Generated Content or #UGC) and build sustainable online community. Sustainable online community means costs go DOWN even as other material rewards (UGC, followers, traffic, money) go UP.
This Haiku Deck is about why we are all in the Wiki business whether we realize it or not AND how to design for the Wiki-ization of marketing, brands and online community.
Watching the excellent HBO Documentary about James Brown Mr. Dynamite made me think of FUNK and web design. Web design is easy to get WRONG (lol).
It is tricky to design online with a sense of surprise, beauty and novelty. I like the Digital Invaders design as it feels free and spontaneous. Other designs such as Monster CSS and Creative With A K feel like they are trying to appear spontaneous and free.
Trying too hard is EASY in web design too. Remember all websites are STAGES we designers SET. The trick is to set a stage that feels like it is happening now and won't feel dated tomorrow. Feels like there are enough visual hooks in Digital Invaders it would be easy to keep it fresh with minimum fuss.
I like Emigre too. Emigre creates the same sense of happening now but that design is at the other end of the spectrum from Digital Invaders. Its hard to beat the grid. First website I created, in 1999, used a Mondrian grid.
Grids help organize massive amounts of information without that mountain feeling like it is about to crush you. I like the funky NOISE contrasted to the quiet grid because they demonstrate the need to find a visual VOICE in your web design. That voice can be anything as long as it feels authentic TO YOU.
The web is very good at finding and amplifying DISSONANCE. When you try to FUNK IT UP and aren't really funky it shows like you are wearing the wrong decades fashion (painful). Your customers are your audience.Set the stage anyway you want, but do so with an eye toward YOUR TRUTH.
The closer you stay on the tiny beam of "authentically us" the more success your web design has. This is why there are no web design maxims that apply all the time. What works for Emigre is very different than Digital Invaders but both work, both are authentic and have that hard to describe but know it when you see it TRUTH great web design must have.
The "Web Design" category of general interest covers its fair share of ground. Informative articles on everything from UX to client management, to conversion psychology,...
YES, seeing all 10 of these trends from flat design to content ISN'T king anymore (not true) and SEO isn't getting easier (true).