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Creativity comes in many shapes, sizes and colors - and it just so happens that today we're looking at some of the amazing work people do with paper textures in...
It is trick to communicate texture online, so doing so can create differentiation. Here are 35 website designs who use texture to create differentiation and inspiration.
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Found these great questions on a site that was a tad too spammy to post the link here, but excellent questions for marketers and designers. Answering these six questions helps define if you get it or not:
* Always-on: Are you publishing at least daily?
* Editorial: Are you publishing content that is being shared?
* Independent: Do you own the platform delivering content?
* UX: Do you control all aspects of the user’s experience?
* Networked: Is content optimized for distribution?
* Measured: are Key Performance Indicators in place?
* Monetizable: Could your platform be someone else’s paid media?
Well done questions. How did you make out on the "get it" or "not" scale. Marty
Responsive design is a relatively new term in web design. It was only coined three years ago in May of 2010, when web designer Ethan Marcotte used the term.
There are many reasons to create responsive design. This post shares most of them.
it's all about responsive design now
Adapt or Die
Color White & Negative SpaceWhite can be such a HUGE help. After the excitement of being able to communicate online died down web design tended toward the crowded and noisy. The use of white as a COLOR and negative space in general can, in the right hands, create a sense of quiet in the storm. Depending on your brand, "quiet in the storm" can help.One reason quiet can help is it is disruptive. Most web development tends toward mission creep. If you and your team can resist and focus on conversion the use of negative space (areas with nothing in them) and the color white can be a huge help.
Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer
Building Engagement In
There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare: * Place Email Subscription High Up and Prominent. * Include curated User Generated Content on every page.
* Create CTAs with CONTRAST.
Email Subscriptions When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. UGC Everywhere When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.
CTAs I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.
Engaging and experience should always go hand-in-hand, regardless of the implementation.
In an effort to pull students away from the confines of a screen, they were tasked to design a poster by hand (using hand lettering) and also by computer.
Closing The ComputerDesign is about LIFE, LOVE and PASSION. Online and computers are part of our lives, but only part. This fascinating throw back exercise, design by hand, forces students to THINK in an old way, a good way (at least as long as the computer is still available :).
The Art of Color Coordination
Such a helpful infographic. Beyond helpful for web design.
I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.
A review of the book Drunk Tank Pink, exploring the unseen power of color to persuade, market and influence consumer behavior.
Excellent article on color's hypnotic power over behavior, brand preference and life.
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Love this graphic, part of a solid Social Media Today article about how color converts.
Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual.
There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style
Pick 3 Best Examples CompetitionLove at least 3 of these examples of great use of color in website design. Can you pick the 3? Share your top 3 in comments.
Infographic: Latest Trends in Web Design. Which web design trends have ruled the first quarter of 2013 and what you should be focusing on.
Responsive To VisualExcellent infographic summarizing current web design trends from responsive to larger images and more of them. I would add in @Scoopit's Lean Content Movement ( http://www.atlanticbt.com/blog/the-lean-content-movement/ ), but excellent summary of what is happening now.
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly
There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.
The current design of WhatsApp looks not really pretty. So I was busy for a few days to create a redesign concept.Enjoy!
Great process share.
Allen Wyke is a digital media and technology consultant and the founder of Ripple Group. He has over 15 years of direct operational experience in digital media, online advertising, software and e...
Design & Business Q&ALove these excellent design tips via @Alignsales interview with
Allen Wyke such as:* Listen and learn first, design and sell second.
* Product Managers = center of any company's ecosystem.
* Agile Marketing cool idea, hard to execute in reality.
* How create great design? Hire great designers.
Fantastic interview with a down to earth visionary.
In spite of the tremendous expansion of the Internet, the power of the printed word remains strong and popular. Print media is where it all began and today w
I've always used magazines for quick hits, for ways to shake up my visual thinking. How, Print and Communication Arts are design magazines I've used. Some of the magazines (now websites) on this list are new to me. Good rule of thumb is consistently look at OPD (Other People's Designs) because yours get better and you find ideas you couldn’t have thought of any other way.
Solid tips here with the exception of #4 and #6. My note explains why Internet type is more tricky than the tip in this post explains and why full screen photos should only be used by the most skilled.
Top 10 Minus 2 This is an excellent post, but I removed two of the top 10 tips. I removed #4 Type because it isn't clear. Unique type in an image is fine since you know how it will render. Unique type in body text can be a disaster because you don't know how it will render. The Internet is a billion computers all with different setups for type. When you render an exotic type in HTML text the receiving computer must have that same exotic type or it renders as a more common type (Arial, Veranda). Let's call this "type roulette" and it is to be avoided. Exotic type in .JPGs or .PNGs or .GIFs (best format for type only images) render exactly as you see them. Type in body text is dependent on the receiving device so I tend to use non-serif universal type (easier to read non-serif type online). There are ways to select how your type will render when it isn't available on the receiving computer, but I don't like the variability of playing font roulette. Type plays an important but floating point role in website design. I pick a type that will WORK, look pretty much the same on all receiving computers and be easy to read. Don't play font roulette. I also removed #6 - Drop In Full Screen Photos Yes this idea can be done well, but your designer better be VERY good. I prefer lots of white space on a website design. White space creates spacing and so highlights design elements NEXT to it. Strange to think of creating highlights by using negative space, but if you think of every great picture or painting you love there is always the use of negative space. Warhol was famous for using BLACK to create his negative space. Great photographers such as Annie Leibovitz frame negative space in like huge arrows getting your eyes to go where they want them. You may be the one in 100 designer who can use full screen photos and still create design tension and navigational hierarchy, but odds are better to say USE WHITE SPACE than full screen photos.
Never underestimate the power of HUMOR or its application. Here are 100 funny 404 pages, the pages users get when something has gone wrong. The ability to turn a page that is FRUSTRATING into a funny gambit is the difference between a site that makes a few bucks and one that is worth millions.Design for engagement means thinking about the customer at all times. Thinking about the customer means BEING the customer and not the Master Blaster Controler. Have fun and design fun in especially where its a surprise and you WIN.
User centered web design tries to structure websites to match the expectations, needs, and abilities of visitors. Here are 4 pillars that make it possible.
Four Pillars* The User.
* The Content.
* The Design Framework.
* The Visual Design.Combine Lean Web Design with @Scoopit's Lean Content Marketing and you will be dangerous :).
Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
Great summary of evolving "color" best practices in web design.
Archive of freely downloadable fonts. Browse by alphabetical listing, by style, by author or by popularity.
Love the cool graffiti fonts from dafont.com. Find the font in the image here: http://www.dafont.com/theme.php?cat=606&page=2
Website design Vancouver from Mystified By Social Media. We make responsive web design for Vancouver, Delta, Surrey and BC with free hosting. All of Canada can have a responsive web design!
Responsive & Web 3.0Put aside the SEO benefits, creating responsive design is beyond important because the future is about having your content look great no matter what type of devices is receiving. Responsive design also forces a new framework on your content marketing THINKING. Your content marketing begins to get away from the static and more toward the dynamic. Since the future of web design is dynamic making this move now has many benefits.
Snippets and Tags (Responsive)
Yes (Web 3.0)
Flexible images (Responsive)
Yes & controlled by code (Web 3.0)
Focus on the visual (Responsive)
No but easy to modify (Responsive)
Dynamic create in real time on fly (Web 3.0)
Internet marekting consistently shows those who embrace the future earliest and strongest reap the benefits. The time for your website to be responsive is now.
I am writing a class on Responsive Web Design and Cross-Browser Compatibility that will be available in the Webmaster Certificate Program in the fall.
The way to go for both web and mobile web!
Having trouble coming up with a logo? Our latest study highlights which combinations of fonts, colors and formats are used by the world's top brands.
User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include: * Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).
* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).
Would add bubbles about the size of "mobile first" for: * Predictive Analytics.
* Real Time "read the cookie, fire the design" triggers.
* Move to branching business logic controlling design elements.
I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now. Why aren't we? I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.
Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential. Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing. Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time. Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.
And yes, SEO is the great white whale :).
******6,000+ views on Slideshare with 30% of those comeing from this page (1735). Impressive AND Scoopit leads keep coming long after Slideshare removed the presentation from their homepage.
A great Question was asked on SlideShare (where the link goes), here is that question: Gael de Talhouet, Global Digital Director at Henkel Hi Martin, Great pres. Now, you worked for P&G so you will understand my question : I perfectly get story telling for brands like Patagonia, but what can that mean for detergent or dishwashing brands ?My AnswerEvery brand must build an emotional connection. Tide does 'Loads of Hope' when they bring truckloads of washers and dryers to disaster relief areas so people can have clean clothes. When they do that the brand's dimensions include emotional connection and social relevance. If you think of Jim Stengel's book Grow you realize Tide is about PRIDE and so restoring pride after a disaster is perfectly aligned with the brand. Good question. Hope that helps.
I'm a huge fan of this Slide by Marty Smith.
The Warholizer. Transform your favourite pictures online at www.warholize.me
Love this simple and easy to use tool. You put in an image, select a color and a quote and out pops a Warhol. Amazing and something Andy would have loved especailly if he was making a few bucks off the deal :).
UI & UX are key factors that influence on user behavior. UI & UX solutions can lead to a successful tandem between software development and end-usage experience.
Design TipsThese tips rock. Very specific and several are new to me. For example, despite my Director of Ecommerce roots I did not know that 40% of purchases on an ecommerce website are impulse buys. These tips help you maximize the impulse and convert visitors to buyers and advocates.
Responsive web design could be a specific sort of internet development and design that utilizes CSS3 with fluid proportion-based grids to adapt the layout of a design to viewing setting.
Great infographic. Don't assume because it is reponsive it is GOOD or EASY (it is neither) and beware SEO complications.