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Marty Logo Design Note
Ah the logo design, if I had half the sweat, pain and misery spent thinking about, pulling apart and redoing logos I would have a free year or so added back on to my life. One of the things I've noticed being on the agency side of Internet marketing now is how much new to Internet marketing teams focus, obsess and get pulled apart by the wrong things. It is as if, prior to real feedback, any dip or process hiccup can derail, stop and obstruct.
I suspect much of my logo obsessions of the past are the same, "Don't know any better," disease. I'm not saying your logo isn't important. It is. A popular Scoop from earlier was how to create a brand style guide:
If I had my marketing life to live over I think I would obsesses MORE about brand stories and less about look and feel. I'm a visual thinker so I start wrong. I start drawing the picture when I should tell the story. Once we have the story the picture is implied, suggested and probably half done. Always tell the story and let the picture form.
My story and sticking to it :).M
Via Christino Martin, Brian Yanish - MarketingHits.com