In this article, we will look at some strategies you can follow, as well as some examples found in the wild, plus a few projects in which the consistent use of emotional design results in a great personality.
I loved this article. I was a psychology student back in the day and so love Maslow like a brother. While the hierarchy of needs concept is under attack lately. Current thinking tends toward the little actualization, esteem and love here and there revision. Maslow's step ladder-like pyramid is replaced with a more inchoate romp.
Personally I'm not sure Maslow as so insistent on one step then the other as much as the concept of one state building on its previous state. We may wander in and out of actualization consciousness now but Maslow's idea that each time around the bend everything gets better, easier and more understood continues to apply.
This article is one of the best HOW TOs I've seen for first taking a reading on how aligned you and your marketing is to Maslow's famous hierarchy and your customer's needs.