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Seven Great "Get It" or "Not" Content Design Questions

Seven Great "Get It" or "Not" Content Design Questions | Design Revolution | Scoop.it

Found these great questions on a site that was a tad too spammy to post the link here, but excellent questions for marketers and designers. Answering these six questions helps define if you get it or not:


* Always-on: Are you publishing at least daily?

* Editorial: Are you publishing content that is being shared?

* Independent: Do you own the platform delivering content?

* UX: Do you control all aspects of the user’s experience?

* Networked: Is content optimized for distribution?

* Measured: are Key Performance Indicators in place?

* Monetizable: Could your platform be someone else’s paid media?


Well done questions. How did you make out on the "get it" or "not" scale.

Marty

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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Design Revolution | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.

 

Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need

 

"Learn why visual content is a critical part of your content creation strategy.

 

Here are some highlights:

 

**People remember only 20% of what they read

 

**83% of learning is visual

 

Condenses and Explains Large Amounts of Information

 

**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.

 

Gives Your Brand an Identity

 

**Visual content draws people in, letting viewers better understand your brand's identity

 

Drives User Engagement

 

**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Ifujbp]


Via janlgordon
janlgordon's comment, April 11, 2012 3:23 PM
Thank you for adding me to your wiki and for all your kind words, it's greatly appreciated! Yes, this is a very hot topic at the moment and I'm sure you did it justice with your presentation at the conference. Would love to hear it, do you have an audio?
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.