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Reaching Millennials - Mobile Marketing Trends You Need To Know To via Smashing Magazine 

Reaching Millennials - Mobile Marketing Trends You Need To Know To via Smashing Magazine  | Design Revolution |

Mobile Marketing Tips
This is a MUST READ post if you're a marketer trying to understand how mobile is changing...well everything. Shorter, sharper, and seamless is our quick summary. Shorter and more VIDEO-centric because who reads anymore. 

Sharper because the phone is flatter, less able to share nuance and variations. Simplify, simplify and simplify some more is a good way to think about "mobile first" re-design. 

Finally, the opening point about how mobile and LIFE merge for millennials is worth reading several times. A life that isn't on a millennials smartphone has no validation. It simply doesn't exist. 

Martin (Marty) Smith's insight:

The key to reaching millennials and everyone else these days is that smooth, beautiful device in your hand. Smartphones rule and here are a few mobile trends you need to know. 

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Won't Find A Better UI Share Than @edumicro @Feedly Share on Medium

Introducing feedly's New Explore Experience - Coming up in feedly - Medium

Marty Note - Great Lesson In User Interface
The user interface is the great overlooked design element. Overlooked because lousy UI can literally cost millions or worse. Tick off today's mobile empowered surfers and they may make letting their friends know how bad your site sucks their mission for the day. 

Eduardo is fixing what is becoming a favorite tool - Feedly. Feedly is how I discover content now their current UI notwithstanding (it is bad). Eduardo's full share tells everything he and Feedly are thinking. Much of it is brilliant and should be copied. 

His post was so inspiring I had to weigh in leaving a comment about not presuming too much how I / we use their tool. Best to ASK FOR HELP :). 

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Nowism Design Implications via Curagami

Nowism Design Implications via Curagami | Design Revolution |

5 Super Secret Marketing Trends
One of the "Super Secret" Marketing Trends we see for 2016 is Nowism. As defined brilliantly in a TED Talk by Joi Ito (embedded in the post) Nowist plan less and react more. Nowist look to the web to provide the collaborative means to react to what is happening now.

Nowism brings several important design considerations including:

* Incorporation of Social Media Feeds

* More space for Content Curation 

* More flexibility and less rigid and static boxes

* More movement and change throughout a site

When something BIG happens and a web design looks and feels the same the sit steps away from the now. One of major partners is about to launch an earth shatteing new product. 

Moon's site needs to have the ability to curate, create and spin content about this innovation fast and furious. The more your content marketing and website live in the now the stronger its relationship with your customers.

See the other 4 Super Secret Marketing Trends for 2016 here: 


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No Bait & Switch Parallax Ecommerce Designs PLEASE

No Bait & Switch Parallax Ecommerce Designs PLEASE | Design Revolution |

Bait & Switch Parallax
Earlier today we shared a Scoop on ecommerce web design trends ( ). CycleMon is a good example of falling in love with an idea, parallax scrolling, and forgetting ecommerce basics such as 1. DON'T MAKE ME THINK and 2. You have 9 Seconds to tell me what you are all about.

Cyclemon forces customers to scroll to the bottom of a long list of designs BEFORE they proceed to a Cafe-Press like store. WRONG. Don't be so impressed with your designs you make me spend precious TIME scrolling through ALL of them.

OR if you do so ask me a question. What design best describes you? Cyclemon could use a tag or make their images clickable to clue their customers faster. Don't FORCE your customers to follow YOUR line through the forest of your products.

And, don't bait and switch. When Cyclemon LOOKS one way during the scroll and another after the click they violate the scenttrail rule - whatever is on the other side of a click must resemble and amplify what is on the other side.

Cyclemon violates the rule because they leave the ecommerce to after a long scroll and click. This is like inviting an insurance salesman to lunch. Be more clear upfront and you won't violate the Scenttrail Rule.

Oh and one more thing. The Cyclemon page defined our laptop as mobile. Make sure your sniffer is reading correctly before you expose it to the world or you lose trust and legitimacy both things needed if customers are going to open their wallets.

Wes Thomas's comment, April 11, 2015 9:23 PM
Thanks for the insight
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7 Crucial Web Design Trends in 2015 via w/ @Scenttrail Notes

7 Crucial Web Design Trends in 2015 via w/ @Scenttrail Notes | Design Revolution |

While many design trends are fleeting, a select few are natural evolutions of the industry. As the range of devices on which we view websites continues to grow,

Our Notes

1. Typography Will Be Flexible (agree).

2. The Decline of Web Coding (disagree, after spending a few weeks at The Iron Yard learning CSS & Java feels like CODE is going up not down, but we understand the point since it is possible to do a lot with templated WordPress these days).

3. The Evolution of Responsive Design. (Agree, responsive will need to permeate data architecture, website navigation and functionality too). 

4. Flat Design will Conquer Every Pixel (agree)

5. Bigger = Better for Images
(depends on the site, but agree mostly)

6. Revamped Scrolling Animations, Parallax Effects and Microinteractions (agree).


7. The Dawn of Webgraphics (agree).

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Web Design Trends Sure To Rule 2015 - Designmodo & @tomaslau

Web Design Trends Sure To Rule 2015 - Designmodo & @tomaslau | Design Revolution |

In this post we will try to review the current status of web design scene and predict some trends for 2015.

Marty Note
Great summary of some "new to me" trends for next year such as video backgrounds and rise of website generators (still looking for a really good one of these, most suck).

Hope the stock photography and personal branding predictions come true.

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Top 15 Web Design Trends 2015 - via Toolyo Blog

Top 15 Web Design Trends 2015 - via Toolyo Blog | Design Revolution |
This article is written after a huge research about top web design trends for 2015. If you want to design an awesome website you should read this blog.
Martin (Marty) Smith's insight:

Just a few of the 2015 Web Design Trends discussed:

* Storytelling
* SVG Animations
* More Scrolling & Less Clicking
* Full Image / Video Backgrounds

Many more on this excellent 2015 Web Design Trends post from @Levent Cem Aydan

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Web Design Trends 2015 & Hot To Keep Your Website Current

Web Design Trends 2015 & Hot To Keep Your Website Current | Design Revolution |

Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.

Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.

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Ghost Buttons & 9 Other Cool Web Design Trends In 2015 via @elegantthemes

Ghost Buttons & 9 Other Cool Web Design Trends In 2015 via @elegantthemes | Design Revolution |

Ten Web Trends To Look For In 2015

  1. Responsive Wins.
  2. Ghost Buttons (made with Divi). 
  3. Emphasis on Type.
  4. Large & Beautiful Backgrounds.
  5. Scrolling BEATS Clicking.
  6. Card Design Gets Better.
  7. Flat Design morphs into Material Design.
  8. Microiterations.
  9. Interactive Storytelling.
  10. Personalized UX.

Martin (Marty) Smith's insight:

Cool list from Elegant Themes and they should know since missing a "must have" new feature means no one buys your themes. My faves are Ghost Buttons and Interactive Storytelling. Heck if any 3 of these happen as described 2015 is going to be a breakthrough web design year.

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The Hottest Web Design Trends of 2014: Updated | JUST™ Creative

The Hottest Web Design Trends of 2014: Updated | JUST™ Creative | Design Revolution |

An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.

Marty Note
This @justcreative post hit many nails on the head when it was initially published and Jacob's update of Helga Moreno's post doesn't disappoint either. Things I REALLY agree with:

See Less of (PLEASE):

* Stock photography (no photos? ASK your employees / followers for help but please no more Stepford people in pics on websites).
* Flash (has killed more #seo and sites than you can shake a stick at and fact it is still alive is amazing).
* Capcha - spam sucks but so do capcha forms.

More of PLEASE:

* Content First (implied in Responsive or Mobile First Design is a new way of thinking about, tagging and presenting content).
* Interactive Exploring (BIG AGREEMENT see my post about Time is Money Online and tag this next to #gamification).
* Arresting pictures and Video (YES, your great content will be ignored or under-shared UNLESS it is paired with strong visual hooks and supports).

Great post by Helga for Just Creative and so TRUE to our experience of web dev in 2014 for leading ecommerce clients such as Moon

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Rescooped by Martin (Marty) Smith from Graphics Web Design & Development News!

Conversations Scroll Visually: 3 HOT Web Design Trends:

Conversations Scroll Visually: 3 HOT Web Design Trends: | Design Revolution |

Check out the hottest web UI patterns used by Pinterest, Facebook, Twitter, Kickstarter, AirBnB, Tinder, and more.

Marty Note
This is a great web design scope full of examples and lots of good suggestions. At Curagami we are devoted to the conversations as The Next Ecom idea. Love the suggestion about conversational tone in forms.

Forms SUCK, but that doesn't mean you can ask for things in a MORE INTIMATE way than standard boring routine. The visual organization riff is evidence of a much larger tectonic shift - visual marketing is ruling the world.

Visual Marketing in a nutshell is...

1. GRAB attention with an arresting visual.
2. Tease a read with a great headline.
3. Snipit-ize your content so it daisy chains a series of "play list" like cliff hangers.
4. Move visitors to subscribers and buyers.

5. Create an ASK (such as Join our Ambassador Group).

6. Rinse and Repeat.

Via Jakarta Web Developer
Martin (Marty) Smith's insight:

add your insight...

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70 Stunning Responsive Sites Inspire #responsive #webdesign

70 Stunning Responsive Sites Inspire #responsive #webdesign | Design Revolution |
Mobify is a mobile e-commerce optimization platform used by leading online retailers to deliver exceptional responsive shopping experiences.

Martin (Marty) Smith's insight:

Attending Search Exchange in Charlotte and MOBILE seems to be the dominant theme so here are 70 examples of responsive web design. On a laptop or desktop and want to see "responsive" design? Shrink your window and watch as the content adjusts to tablet and then phone size.

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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | Design Revolution |

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  

Rescooped by Martin (Marty) Smith from Digital Delights - Images & Design!

Colors, Shapes, Minimalism - 9 Graphic Design Trends You Need To Know  

Colors, Shapes, Minimalism - 9 Graphic Design Trends You Need To Know   | Design Revolution |

Nine Graphic Design Trends
This post shares nine graphic design trends including:


* Move to Bright Colors

* Color Transitions

* Patterns and Geometry 


Read about the other trends on this Web Design Ledger post: 

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Agree and disagree with some of these trends. The bright colors trend seems obvious, but not when you factor in mobile first. Mobile doesn't handle gradients well thus the great flattening of images into more traditional "web safe" colors. Mobile requires simplification across the board images included. 

That is NOT to say arresting images don't matter. Arresting images matter more than every since your content must cut through a mountain of clutter. If you're using standard stock cut luck with that "cutting through the clutter" thing. 

Better to find arresting images like the one that got my attention long enough to read and scoop this post :). Marty 

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Static Website Generators: The Next Big Thing & Everything New Is Old – Smashing Magazine

Static Website Generators: The Next Big Thing & Everything New Is Old – Smashing Magazine | Design Revolution |
Static websites are hardly new, going all the way back to the beginning of the web. So, why the sudden explosion in interest? What’s up? Why now?
Martin (Marty) Smith's insight:

Everything New Is Old
This post from  Smashing Magazine is prescient and nostalgic at the same time. Prescient in its prediction that we are about to make websites flatter and easier to code. Nostalgic because I've been pressing the STATIC button for years now. 

Because you CAN do something doesn't mean it is the right thing to do. Search spiders have NEVER been as good crawling dynamic pages as static (I don't care what anyone says). As a Director of Ecommerce my question was, "Why do we NEED that to be dynamic?" 

Our CMS was.Net, a platform WE DO NOT recommend since you need LOTS of programming resources and ASP.Net fights SEO like a sumo wrestler.  Just because we COULD make something dynamic meant it should be dynamic (to our IT team). 

I'm a marketing guy and a publisher (at heart). That means I want pages that I can easily manipulate AND let our customers easily manipulate. Wordpress seemed to offer just such a platform.

And then the hackers came and WP's weaknesses became painful (as the Smashing Magazine post shares). On the phone with my friend and the CEO of the other day (Eric) I heard an interesting thing - PCI compliance was going to require any site with a form (and that wold be all sites) to be secure (HTTPS instead of HTTP).

The ability of hackers to exploit cracks meant security was about to be pushed across the entire site, not just the cart. To secure the cart credit card companies are insisting ALL user data be secure or PCI is void and your site can't take credit cards.  

So FLAT and SECURE is the future of e-commerce and everything new is old and vice versa.  

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Web Design: What's Next With Smarts & Surprises via @jowitaziobro

Web Design: What's Next With Smarts & Surprises via @jowitaziobro | Design Revolution |

Smart Web Design Trends Post
@jowitaziobro taught our team some important ideas about what's next in #webdesign this morning. She states her goal as digging deeper than the usual suspects in web trends and she succeeds. Here are her 7 What's Next in Web Design Trends:

1. Gestures are the new clicks.

2. The "Fold" is dead (longer swipe-y pages see #1).

3. Websites are quicker users too (so lack of speed kills).

4. Pixel is dead (we used to limit our image sizes and "weight" with the web's advanced caching and Content Delivery Networks no need for such limitations anymore).

5. Animation is back (and about to be in a big way).

6. Components and frameworks are the new design and programming (need to reread and think on this one some).

7.  Social Media is dead long live "direct" email. 

Great post for a Monday. Hell great post for any day. Well done Jowita. Rock on. Marty  

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Big Web Design Trends Happening Now via Creative Edge w/ @Scenttrail Notes

Big Web Design Trends Happening Now via Creative Edge w/ @Scenttrail Notes | Design Revolution |

We're boiling down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? You be the judge.

Marty (@Scenttrail) Notes:

1. Make it big (Agree but not as easy to do well as they make it look).

2. The multimedia experience (agree and same as #1)

3. The Parallax effect mutations (Horizontal Scrolling) Agree

4. Animated storybook (Agree and cool).

5. Flat design (agree & effect of mobile)

6. No more boxes (Agree and YES!).

7. Tiles (Pinterest effect and agree).

8. Navigation widgets (Agree!)

9. Integrating Google maps (Agree where appropriate).

10. Mashup interfaces (AGREE grab those APIs :).

11. Minimize (Seems to contradict #1, but agree).

12. World Wide Wait (speed is going to be KEY).

13. Designer automation (Agree, can do a lot with templates now).

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10 Trends Sure To Change Web Design in 2015

10 Trends Sure To Change Web Design in 2015 | Design Revolution |

Updated! Some of the web's smartest thinkers reveal what they believe will transform the web.

Summary & Marty Notes

1. Huge Background Images (Agree, but hard to do well in responsive design).
2. Card Based Design (Agree and need to know more about this since cards = responsive and responsive i.e. platform agnostic is the way to go now).
3. Digital First Branding (Agree and this will be a big shift for many who think of their websites as additions not the MAIN THING).

4. Open Data (Need to know more about this).
5. Responsive Design...Evolved (Agree, Agree, Agree).
6. Privacy (not sure about this one, think that ship has sailed).
7. Isomorphic Java Script (Need to know more about this).
8. Iteration (Agree, we will make MVPs, ship them and then watch and improve them).
9. Vibrant Design (not sure about this one, the example made my eyes hurt).
10. Web Components & Adaptive Design (this is Internet of Things and I agree).

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10 Web Design Trends You'll See in 2015 (and how to survive them)

10 Web Design Trends You'll See in 2015 (and how to survive them) | Design Revolution |

This time last year I made 7 predictions for web design in 2014, with mixed results (I’m looking at you SVG). This year, I’ve sought out 10 web design trends you'll actually see:

1. Lettering
2. Goodbye to IE
3. Micro-design
4. The Internet of no thing

5. Mobile video
6. The decline of framework dominance

7. The beginning of the end for the old guard

8. Art direction
9. Pooled analytics

10. SVG will (finally) take off

Martin (Marty) Smith's insight:

Great post here and agree with every one of these 10 trends especially the glee in discontinuing support for IE 6 and IE7. Sounds like even Microsoft is about to turn away.

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Contribute To The Web Design Revolution in 2015

Contribute To The Web Design Revolution in 2015 | Design Revolution |

Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.

If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:

1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.

2. If you aren't on you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:

email: martin(at)

Twitter: @Curagami

Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.

Thanks for a great year and hope you will contribute to The Revolution in 2015.

Suggested by David Fournier!

Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Design Revolution |
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.
Martin (Marty) Smith's insight:

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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Future Of Web Design: End Of Boxes & Borders via @HaikuDeck

Future Of Web Design: End Of Boxes & Borders via @HaikuDeck | Design Revolution |

Web Design
Cha Cha Changes are ahead for web design. Our social / mobile / connected world is blowing up our wireframes. and that's a good thing.

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Rescooped by Martin (Marty) Smith from The ART of Storytelling!

Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring

Future of Storytelling Online? Convergence & Mashups as Illustrated By Unknown Spring | Design Revolution |

Unknown Spring

In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami.

The  result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...'

Via siobhan-o-flynn, Art Jones
Martin (Marty) Smith's insight:

Agree with the @Art Jones note. The mashup of many channels into an immersive environment as illustrated by Unknown Spring is a fascinating and a sign of things to come. The execution on my mac was a tad bumpy, but the convergence of media, narration, navigation, image and "hero's journey" storytelling is powerful.

Here is the link to the Unknown Spring site:

Article about the "new" convergence storytelling:

Art Jones's curator insight, September 28, 2014 7:58 PM

Jake and his collaborators told this story using many different channels which provides a rich and colorful tapestry that became the fabric of this award winning documentary.

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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Design Revolution |
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

Martin (Marty) Smith's insight:

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 2014 2:59 PM

En el momento en que me lo estoy planteando

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Beauty, Data Visualization & Web Design's Future - TED Video w/ David McCandless

View full lesson: David McCandless turns complex data sets, like worldwide milita...

Marty's Take On Web Design & Data Visualization
Had an interesting conversation with Curagami ( ) co-founder Phil Buckley at lunch yesterday. We were discussing my attempt to change the CSS on the Hack Headphones Shopify store I'm creating. 

I shared how I found a post on how to change the buy button. I wanted a bigger button. The problem was the post with the answer must have been 2 or more iterations behind the theme I'm using.

The change moved slightly unintelligible java to completely unintelligible code (at least for me). Where once there was a "height" variable now there were nested variables.

Welcome to the future of web design.

If a company with more Ph.Ds than almost anyone, Google, decides to float their index creating a responsive float that seems to wrap search results around searchers like a blanket WHY don't we lucky few Internet marketers realize that's the planet we are all in transit to?

The New Web Designer
Once a "website" becomes a series of interlocking "IF" "THEN" statements "designing" a website becomes an exercise in data visualization.  

Design in a variable world is different as this great data visualization TED video shares (stay with it as the visual candy gets better in the middle).  The skills need to be this "new designer" include but are not limited to:

* Spatial reasoning and intelligence.

* Ability to read and translate metrics into meaningful images (i.e. data visualization).
* Enough Javascript to choke a horse.

* Even more CSS as everything is floating in a variable galaxy.
* Understanding how variables and results should influence design, color, layout in order to increase engagement and conversion.

If this sounds like the silos between design, code, marketing, research, sales and customer service are coming down fast we agree.  

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