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Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing
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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | Design Revolution | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.


But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico
Martin (Marty) Smith's insight:

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

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Jeff Domansky's curator insight, November 25, 2013 8:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Scooped by Martin (Marty) Smith
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CureCancerStore.org Is LIVE

CureCancerStore.org Is LIVE | Design Revolution | Scoop.it

First of our 2 New Idea Websites launched today
CureCancerStore.org (http://www.curecancerstore.org ) where you can "shop to cure cancer" went LIVE today with several innovative ideas including:

* Cure Cancer Varsity Jacket - a way for cancer patients, their friends and family to recreate the feeling of solidarity cancer patients feel when sitting in a chemotherapy ward. Cool and customizable this jacket is based on a Varsity Letterman's jacket Marty's wore at Central Junior High in Greenwich, CT a lifetime ago.

* Become a Cancer-preneur - if you are willing to give profits to help cure cancer WE will build an online store for you. Great way to create awareness and LOVE for your Etsy.com store.

* Cure Shirts, Caps and Socks - we love the word CURE and are ALL IN to help cure cancer in our lifetime (all profits go to Story of Cancer Foundation our 501c3 funding the NEW CANCER RESEARCH REVOLUTION).

The linked post is my exhausted #startup #journal for LAUNCH DAY (today) when we launched one of the two websites we are working so hard on. CureCancerStarter, crowdfunding cancer research, is set to launch Wednesday and Raleigh's WRAL (CBS) will run a piece about Marty and Cure Cancer Starter tomorrow night.

We still need great BUZZ TEAM members. Pleas join perhaps the coolest group of Internet marketers and tools ever assembled :).

http://storyofcancer.org/cure-cancer-buzz-team/

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