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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Design Revolution |
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.
Martin (Marty) Smith's insight:

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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Future Of Web Design: End Of Boxes & Borders via @HaikuDeck

Future Of Web Design: End Of Boxes & Borders via @HaikuDeck | Design Revolution |

Web Design
Cha Cha Changes are ahead for web design. Our social / mobile / connected world is blowing up our wireframes. and that's a good thing.

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Best-in-Class eCommerce Web Designs via @conversioniq

Best-in-Class eCommerce Web Designs via @conversioniq | Design Revolution |

Best In Class From Conversion IQ
The other day I complained about "pretty picture' ecommerce sites that make conversion harder. So much of ecom is ditch digging. Ditch digging to make sure you have things such as:

* Email subscription form (prefer presence to popunders).
* Clearly ECOM - looks like a store with things to sell not content to read.
* Social (easy to find theirs and easy to contribute).
* Content Curation from social / comments / reviews (should feel like a party with people who share love / interests).

* Offers, deadlines and a sense of time (of the year today is Columbus Day for example).

These examples from Conversion IQ are closer to "ditch digging" ecommerce websites. Conversion either BUYING or into a list are easier, more clear and so these designs make more money than the pretty picture websites I shared last ( ),

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10 Website Design Tips for Your Small Business

10 Website Design Tips for Your Small Business | Design Revolution |

Learn what to include in your website design before you build and find out the 10 ‘must-haves’ to drive more traffic to your site.

1. Incorporate Keywords.

2. Multiple points of contact.

3. Consistent branding.

4. Call To Actions.
5. EASY to read (font size, short paragraphs, bullet points).
6. EASY to navigate.

7. Important above fold.

8. Load time (faster is better).

9. Build credibility & trust.

10. Social

Martin (Marty) Smith's insight:

Great tips every one of these. My faves are clear CTAs and keywords are your friends :). M

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5 Holiday Website Design Tips - A Haiku Deck by Martin Smith & Team Curagami

5 Holiday Website Design Tips - A Haiku Deck by Martin Smith & Team Curagami | Design Revolution |
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

Martin (Marty) Smith's insight:

add your insight...

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RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS

RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS | Design Revolution |
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website
Martin (Marty) Smith's insight:

Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation.

Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage?

Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav.

Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.

BOUTELOUP Jean-Paul's curator insight, June 27, 2014 2:21 AM

Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur

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Designing A Social Media Savvy Website | @smexaminer & @Scenttrail

Designing A Social Media Savvy Website | @smexaminer & @Scenttrail | Design Revolution |

Marty Note
Social Media is a CSF (Critical Success Factor) for the future of any website. Why then are social buttons done so poorly on so many websites? Because not everyone believes the TRUTH of my first sentence.

In addition to these 9 excellent Social Media Examiner tips I would add a few:

* Don't change the COLORS of the buttons. Those brands are established now and changing their colors mutes their impact.

* Remember you have 2 kinds of needs - Social SHARES of your content and social shares of your site. Those are two different ideas easily confused. Look at Mashable for some of the best social media button design on the web. Clear buttons on posts with the "SHARES" total number and then buttons on the fiar right for

Some publishers may have 3 or 4 button groups such as: post, site, author and special content such as polls or Infographics.

* LARGE and IN CHARGE and if your programmers are talented create the total number like Mashable.

* Here is proper structure of an article link:
9 Tips for Integrating Social Media on Your Website  via @smexaminer

Short intro into the link & attribution at the end. Keep your character count down below 120 for maximum RTs.

* Here is a proper structure for a site:
Follow Mashable on Email, RSS & Social Media  via @mashable

Here are the 9 tips from Social Media Examiner:

1. Include visible social media buttons.

2. Integrate social where it makes sense.

3. Include up-to-date buttons.

4. Include share buttons.

5. Use analytics.
6. Pay attention to terms and conditions (of social media sites).

7. Don't over do it.
8. Stay knowledgeable.

9. Use or something similar to match social to analytics.

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How Beyonce Changed Product Design, Marketing & The World

How Beyonce Changed Product Design, Marketing & The World | Design Revolution |

Here is how Beyonce Explained her SURPRISE album:

Beyonce called the project a "visual album" and said "I see music."

"It's more than just what I hear," she said. "When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they're all connected to the music."

Internet marketers and web designers should read Beyoncé’s note slowly since the visual marketing tsunami is impacting everything now as Beyonce proved.

How VISUAL is your content? How AWESOME? Up to Beyonce levels? When Beyonce introduced the album on Instragram with a single word image social media all but melted down. Here are stats from Jeff Bullas blog:

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”

The results:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide

Product developers, Internet, content and social media marketers need to understand the core TIPPING POINTS in the middle of Beyoncé’s results:

* Marketing is about the SOCIAL/VISUAL now.
* Rework creative if necessary to be more SOCIAL and VISUAL.

* Helps if you look like Beyonce.

* If YOU don't look like Beyonce, FIND SOMETHING that does!
* Weave SOCIAL and VISUAL into product development.

* Think about VISUALS as you go.
* Find visuals that work & double down.

* As for HELP as User Generated Content is GREAT if you don't look like Beyonce (They Might & Even If They Don't They Will Support).

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Levis Make Your Mark A Magnificent Social Media Marketing Mess

Levis Make Your Mark A Magnificent Social Media Marketing Mess | Design Revolution |
Levi Make Your Mark A Magnificent Mess
When I studied art at  +Vassar College Alton Pickens, my professor, would never say something sucked. He would say…
Patrick Townsend's curator insight, November 25, 2013 10:46 AM

Levis "make your mark" is great way to show perional style!

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Future Of Web Design 2

Future Of Web Design 2 | Design Revolution |

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating The Future of Web Design #1 ( Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now. Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here:

Web 3.0's mobile ubiquitous web will reverse hubification's emphasis on traffic density (bring visitors into a hub). Distinctions will change too. THEM and US will fade in favor of relevant experience in a commons. 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.


We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior make this feeling a distinction without a difference. 

If you fit a persona that persona predicts what relevant content you need and content wraps around you like a blanket. The feeling of having Big Brother on your shoulder could be overwhelming. Mutual benefit is why consumers won't revolt. Relevance is good since it saves our most valuable commodity - TIME. 

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  

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5 Must Knows BEFORE You Design A Website

5 Must Knows BEFORE You Design A Website | Design Revolution |

Team Curagami ( ) has, over the course of our combined careers, helped thousands of clients build websites and about 99% have cart before the proverbial horse. "What is our design going to look like," they ask.

Most think "web design" is creating the look and feel of a site. Actually the look and feel, while important, is at least #6 on the "do these things to create a great web presence" list. Here are the first 5 things on that list:

1. Elevator Pitch - Who Are You?
If we were riding in an elevator could you explain your business before we reached your floor? If NO is your answer you are not alone and you need to go back to the drawing board and practice until you have your "elevator pitch" down. All things flow from that defining snippet.

Tags can help define your elevator pitch. Cool Tools For Ecommerce Merchants explains what we do in 5 words. Note that I don't have the the site yet so do as we are saying not as we do (always :).

2. Pain Point - Whose Your Tribe?
We create stuff to DO SOMETHING. Your product or service must help some tribe. Curagami helps ecommerce merchants understand content marketing because finding the balance beam between content that works and content that hurts is a CSF (Critical Success Factor) for ecommerce merchants. So our tribe begins with ecom merchants and we address the PAIN of understanding content marketing. We don't LIMIT ourselves. We don't say, "Go away" to B2B SaaS clients but they are cream on the top of our core tribe and mission.

3. UCA - What Are Your Customers' Aspirations
Unique Customer Aspirations is a metrics we developed as Marketing Director for Atlantic BT. UCA speaks to the transformation your content, product and service creates. Yes Curagami helps merchants make more money, but we also relieve the STRESS of not knowing what to do and why. We help merchants have confidence in their content. No one can build sustainable online community (everyone's master goal whether they know it or not) without being confident in their ability to create, share and curate content. Content is king online and the implications of that statement go far and wide. It's not enough to know your tribes shape you must know their CHARACTER too. Our tribe is STRESSED OVERWHELMED and WORRIED. Anything we do to relieve any of that makes our content sticky and sure to be shared.

4. Know Difference Between Content CREATION and CURATION
Being able to create content is important. We suggest our clients create about 10% of content from unique brand based strings. 90% of the content we want clients to share, discuss and riff off of comes from gurus, customers and THE OTHER. The other is anyone other than you and keeping tabs on your category information, knowing what matters most to your readers and why and understanding the need to tuck ego in back pocket and share competitive information is one of the hardest skills we teach. Web marketing is MOSTLY about THEM not YOU so knowing when you need to blog vs. when you need to comment is key.

5. Know Social Marketing Basics
I'm staying at The Blackwell Inn in Ohio while being treated at Ohio State's James Cancer Center. I've tweeted several positive comments @theBlackwell. Noneof those comments have been ReTweeted and they don't follow me.


My social following dwarfs theirs so breaking the FOLLOW BACK rule hurts 'em. By not picking up my @tweets they discourage such shares and lose the value of that communication (that they actually LISTEN and CARE). I think they do listen and care, but they don't have the skills to do so ONLINE. Before you create a website you need to know what's up in social media.

The Blackwell's lackof knowledge isn't fatal since they are located on Ohio State's campus and are the ONLY such hotel so located. They can SUCK at social media (for a bit) without pain. Doubtful your website, especially if it brand spanking new can afford such a deficit.

Since the master goal of your site is the creation of sustainable online community NOT understanding the implied contracts and un-stated ways social media works can be DEADLY.

Know those 5 things and we can begin to discuss wireframes, look and feel and visual marketing :). Marty

One More Thing - reason this stuff is so important, as my friend Frank Pollock would explain, is the web is a lie detecting amplifier. If you lie it will be shared with the world and known instantly or before, so don't lie. If you are CONFUSED, as many SMBs are, get STRAIGHT before you put crayon to paper and design a site or risk having your confusion being your main message.

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Web Design For DIY the @Casetify Example

Web Design For DIY the @Casetify Example | Design Revolution |

*Web Design For DIY*
The Do-It-Yourself revolution is blowing up thanks to mobile apps and social media. This link includes one of our favorite examples: where we just created our logo case for iPhone 6Plus.

We are working on a series of posts about how to engage and empower your DIY customers & you can help. Send ideas, comments and your experiences with DIY marketing and we will curate into the piece with attribution and a link (martin (at)

Find more DIY Marketing thoughts and a secret code you can use to get $10 off your creations (8PGZX3). Sharing a code like that is powerful brand ambassador fuel.

Share your DIY tips and check out more notes on GPlus:

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Conversations Scroll Visually: 3 HOT Web Design Trends:

Conversations Scroll Visually: 3 HOT Web Design Trends: | Design Revolution |

Check out the hottest web UI patterns used by Pinterest, Facebook, Twitter, Kickstarter, AirBnB, Tinder, and more.

Marty Note
This is a great web design scope full of examples and lots of good suggestions. At Curagami we are devoted to the conversations as The Next Ecom idea. Love the suggestion about conversational tone in forms.

Forms SUCK, but that doesn't mean you can ask for things in a MORE INTIMATE way than standard boring routine. The visual organization riff is evidence of a much larger tectonic shift - visual marketing is ruling the world.

Visual Marketing in a nutshell is...

1. GRAB attention with an arresting visual.
2. Tease a read with a great headline.
3. Snipit-ize your content so it daisy chains a series of "play list" like cliff hangers.
4. Move visitors to subscribers and buyers.

5. Create an ASK (such as Join our Ambassador Group).

6. Rinse and Repeat.

Via Jakarta Web Developer
Martin (Marty) Smith's insight:

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Deigning Tomorrow's Ecommerce Today

Deigning Tomorrow's Ecommerce Today | Design Revolution |

Designing Tomorrow's Ecommerce
I'm writing a blog post for Curatti that will go live at midnight tonight that discusses the "best practices" of "Tomorrow's Ecommerce". I'm also writing a Curagami blog post (also published at midnight) about how social shopping will change Tomorrow's Ecommerce.

Tomorrow's Ecom Current Best Practices (Curatti tonight)
Tomorrow's Ecom Social & Mobile Web (on Curagami now)

The Haiku Deck that bridges both of these posts is linked above and here:

As we publish each post we will link them here.

Martin (Marty) Smith's insight:

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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Design Revolution |
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

Martin (Marty) Smith's insight:

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 2014 2:59 PM

En el momento en que me lo estoy planteando

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Why The Bauhaus Is Our House As Web Design Moves Into The Future

The Bauhaus ethic applied principles such as "honesty of construction", "truth to ma...

Martin (Marty) Smith's insight:

Great work by Simon Collision (@Colly). Picks up for me on slide 17.

1. Acknowledge the machine.

2. Standardize production.

3. Experiment and synthesize. 

4. Form follows function.

5. Economy and simplicity.

Those values drove designers at the Bauhaus to create a new approach. How will those values influence our web design going forward?

1. Honesty of construction truth to materials.

2. Develop systems.

3. Holistic web design approach (slide 32 what's golden important). .

4. Mass production and individual expression.

5. Adapt and respond to an evolving world.

Here are points I would make about how Bauhaus values will play an important role in what is next online:

* The machine is increasingly SOCIAL and MOBILE.

* Smart Phones & Apps gamify routine (boring) tasks.

* Holistic design will increasingly mean Mobile Fist design.

* We are all in the community building business (whether we know it or not) & community creates mass production OUT OF individual expression.
* Our adaptations will be social & mobile, gamified & curated.

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The Art & Science of Social Login Design

The Art & Science of Social Login Design | Design Revolution |
Social login, also known as social sign-in, provides users with one single login using an account they already have – their social network account.
Martin (Marty) Smith's insight:

The NEW Web Design
Reading a new Social Media Examiner report (Scooped here ) social login is looming LARGE and IN CHARGE especially thanks to "password fatigue" and big F success as a universal trust mark.

Designing social lgoin can be tricking. When the Atlantic BT team created social login for

it became clear to me (as client) they were in over their heads. Here are some examples of the art and science of design social login in ways that blend, support and intrigue.

Why is social login so important? The next web is going to be more distributed and less go to a website and consume content. Facebook's dream of becoming infrastructure seems to be coming true, so we need to understand how to design websites with social signin and the social reach it provides.

Martin (Marty) Smith's comment, March 23, 2014 11:28 AM
Good note @wayne_b. I'm sure there are many "more technical" who will use password helper apps. I also see your point about, for a certain segment, Facebook = distrust (me included), but there is a big broad breadbasket of users who will use FB because they trust it and social signon because its easy. That being the case, I will always include a well thought out social signin option on the big stuff we create at @CrowdFunde and Scenttrail Marketing. Marty
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Design Revolution |

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube,, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.

Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.

* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.


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Future of Web Design 3: Semantic Web Is A Game

Future of Web Design 3: Semantic Web Is A Game | Design Revolution |

Future Of Web Design In 3 Parts
What does the future of web design look like? So much is up in the air this Haiku Deck is my third and the topic is far from exhausted:

Future of Web Design 1: Web design in a SoLoMo world. 

Future of Web Design 2: Web  design when THEY and US &  OUT THERE and IN HERE are the same. 

Future of Web Design 3: How does a semantic and mobile web change design, marketing and sales. 

What happens when TIME becomes a perpetual now, sales happens in real time and marketing is about curation? Web design as we've known it is about to change as much as something can change. 

Why? I scratched the surface of why in How Entropy Is Creating Web 3.0 Right Under Our Noses:  

Bottom line is everything is changing FAST so rewards go to the quick and flexible. If you have the courage to throw out almost everything you believe about everything once again you may just WIN BIG.  

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