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Deigning Tomorrow's Ecommerce Today

Deigning Tomorrow's Ecommerce Today | Design Revolution | Scoop.it

Designing Tomorrow's Ecommerce
I'm writing a blog post for Curatti that will go live at midnight tonight that discusses the "best practices" of "Tomorrow's Ecommerce". I'm also writing a Curagami blog post (also published at midnight) about how social shopping will change Tomorrow's Ecommerce.

Tomorrow's Ecom Current Best Practices (Curatti tonight)
Tomorrow's Ecom Social & Mobile Web (on Curagami now)

The Haiku Deck that bridges both of these posts is linked above and here:
http://shar.es/1nkJef

As we publish each post we will link them here.


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Top 10 Mistakes in Web Design

Top 10 Mistakes in Web Design | Design Revolution | Scoop.it

The 10 most egregious UX offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Marty Note
If you took a day and fixed any of these Top 10 Web Design Mistakes That Apply you would make 50% more this holiday season. These are "cost of poker" fixes that can easily remain for years and years. Every year one of these mistakes exists your website is 10% less effective.

When you make 2 or more of these mistakes you pay with an order of magnitude more pain for each added mistake so 2 mistakes doesn't cost you 20%. No 2 mistakes cost you 200% of what your website could be doing for you.

Fix all 10 of these basic problems and your site is on its way to its "mission critical" place in your company.

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8 Reasons Web Designers Should Edit Video Too via HOW Design with 4 From @Curagami

8 Reasons Web Designers Should Edit Video Too via HOW Design with 4 From @Curagami | Design Revolution | Scoop.it

8 Reasons Web Designers Should Edit Video Too

This post shares four resume-reasons web designers should learn to edit videos such as::


* Video is growing fast.
* Make more money.
* Expands career opportunities.

* Great For self-promotion.

Team Curagami ( http://www.curagami.com ) has 4 more reasons that are more abstract but no less valuable:


* Videos, like websites, tell stories.

* Designing to seamlessly incorporate video is an important challenge few have mastered.

* Video editing is similar to web design just add time.

* Video editing brings a new dimension to web design (i.e. it adds time).

We designers with video skills design better websites and better videos.

 

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Rethinking Real Estate Marketing Online - Stories, Storytelling & Heroes

Rethinking Real Estate Marketing Online - Stories, Storytelling & Heroes | Design Revolution | Scoop.it

My real estate agent Stephanie Lane just sold my home in Durham so I could move funds into my nonprofit Story of Cancer Foundation. I was thinking about how I would help redesign StephanieLane.com even as friends such as Phil Buckley (@1918), Mark Traphagen (@MarkTraphagen) and Bill Gassett (@MassRealty) have been thinking about creating a new real estate online design revolution.


This post is about that revolution and about why the old print based real estate model, something still exerting pull, doesn't and will never work online. 

Wrote a companion piece to this titled, "5 Could Tell You, But Then Would Need To Tell You Internet Marketing Secrets SHARED" about the "inside baseball" reasons I made the decisions I made in this design sketch.

http://sco.lt/54ZJmj  

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Finding Stories Inside Paintings via Tracy Chevalier TED Talk [+ 3 Find Your Story Tips via @Scenttrail]

Finding Stories Inside Paintings via Tracy Chevalier TED Talk [+ 3 Find Your Story Tips via @Scenttrail] | Design Revolution | Scoop.it

Storytelling & Content Marketing
Tracy Chevalier imagines the stories behind paintings:


* How did the painter meet his model?
* What would explain that look in her eye?
* Why is that man … blushing?

She shares three stories inspired by portraits, including the one that led to her best-selling novel "Girl With a Pearl Earring."

3 Find Your Story Tips
One of the most common "we can't do it" complaints we hear is, "Our content is boring and no one on out team knows how to tell a story".  There are no "boring" products or services and we are surrounded by stories. Here are 5 tips to help you find the magical content needed to wins hearts and minds online.

Story Finder Tip #1: Your Employees
You never need to look far for great stories. Stories of heroic efforts against great odds are sitting in your office now. There are cancer survivors, triathletes and parents with special children in your company as I write this.

You might think, "I don't want to invade their privacy," and we aren't suggesting it. We suggest explaining that any company really only exists in the minds of its employees. Since publishing costs are now zero you can afford to explain who you are by proxy - via your employees stories, passions and loves.

This is "Employee Story of the Month" instead of a banal award your customers learn about the journey your team members have experienced and so feel close to them, you and your brands and products. "I feel like I know you," a woman said hugging my ex at the Gift Show in San Francisco.

Our potential customer learned about Found Objects and Janet McKean from our monthly newsletters. Those newsletters led to the hug and made doing business together easy.


Oh, btw each month I included a short story about Janet's life, experiences and family. May be why I'm divorced (lol), because Janet hated sharing so much. "You married a storyteller, " I would say smiling and writing and well you can figure out how well that worked in our relationship. Worked GREAT with our customers though (lol).

Story Finder Tip 2: Be Like Tracy Imagine An Image's Story
Tracy wrote a best seller by imagining questions implied but not stated. Your online marketing uses images all the time, but what are the questions BEHIND the image.

If you have a picture from a company event who is there? What was being celebrated? What in the image doesn't make sense? Is there something that hints at a mystery o some enigma? Work backwards from an image. Begin like Tracy. Ask questions. The answers are your story.

Story Finder Tip 3: Ask For Customer Stories
Take the image in example #2 and ask your customers to share their questions, stories or answers to hidden riddles. Asking for a story may be too hard and intimidating, but asking what these people in the corner are doing could be fun and spark imaginations and lead to stories.

Once you have an "Ambassador" group of customers / advocates established ask them to help shape your ASK. Ask your advocates to help you know the best way to engage and hear stories your customers are itching to share.

Writing this tip reminds me of a story (of course lol). I left home for the first time. I was in the 10th grade and enrolled at The Choate School. My mom cried when she and my father dropped me off. Now I was sitting in my first English class.

Mr. Noland, a bearded thirty something teacher dressed not unlike every preppie in the room (straight leg corduroys, button down oxford shirt) asked, "Tell me the story of this pencil". He said this hold a pencil inches from his nose and staring at it as he rotated it and waved it up and down.

Dutifully I set out to describe the pencil. "Pencils down," Mr. Noland said asking a student he clearly knew to read his story first. "She couldn't tell why. All she could smell was stale cigar...." the novella this student wrote about a possible murder, broken hearts and a love affair gone wrong made me realize I wasn't in Kansas anymore.

If Mr. Noland's shill can write 500 words on a pencil, YOU can tell a captivating story online about you, your company, brands and products.


Web Design & Stories
Now that you know WHERE to find stories don't forget to DESIGN them in. Sharing stories online is tricky. You want to make readers do a little work to get to a place they can read and read.

Don't do like some and break your stories into tiny 200 word bites. Too much clicking ruins the "all in" feel of a good story. Make your readers click a couple of times to pan out readers from scanners and then let them read.

Will cover more "story design" tips in another post. First FIND your stories since that is often the hardest task. Next create a design that does the impossible - makes it fun to read online.

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25 Web Design Tips To Honor 25 Years Of The Web via Forbes

25 Web Design Tips To Honor 25 Years Of The Web via Forbes | Design Revolution | Scoop.it

25 Great Web Design Tips From Forbes

1. The 5 Second Rule **

2. Proper Messaging

3. Call to Action **

4. Building Trust

5. Keep it Fresh

6. Incorporating Social Media
7. Don’t Make Me Think **

8. Web 2.0 – It’s About the User’s Needs, Not About You

9. Video **

10. Don’t Reinvent The Wheel

11. Don’t Fall Behind – Your Competitors Will Beat You

12. Security

13. Start with SEO in Mind **

14. Avoid Long Page Forms
15. Don’t Make Me Squint

16. Be an Industry Leader

17. It’s No Longer Just About the Desktop

18. Don’t Attempt to Target Everyone

19. Monitor Site Performance

20. It’s Web Pages, Not Websites That Rank

21. Your Website is a Component of Marketing

22. Good websites grow businesses.

23. Flash is dead.

24. Respect text.

25. Future requires wearable tech integration.

All 25 are great web design tips. Our favorite 5 are highlighted in bold.




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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | Design Revolution | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):


* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  

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Jakarta Web Developer's curator insight, July 9, 11:16 PM

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