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"Had Script, Needed WARRIORS" - 30 Lessons In Creativity via Jodorowsky's Dune

Greatest Film Never Made
"What is he purpose of life," the director Jodorowsky asks in this must view documentary film for any creative, "to create a soul". The amazing creativity and vision of El Topo's director is shared in a series of linked stories.

Much like any creative's mind, this film flies between the surreal, heroic, mystical and crazy. Stories about Orson Wells and Pink Floyd are rich in "sounds true" detail, but pales in comparison to the "I can't type that fast" advice shared.

Advice such as:

* Be all in.
* Be a prophet.

* When it comes to missions THINK BIG (something important for humanity).
* Start with clear ideas, but find and respect "light of genius".
* Challenge people to find their best.
* Give Morning Motivation speeches.
* Your VISION should become OUR IDEA.
* OUR Ideas become art.
* When you think you are looking at a rock its an object & vice versa.
* Lucky enough to meet a prophet FOLLOW HIM.
* Be supportive of others.

* Transport people. MOVE THEM.
* Look for and work with WARRIORS (life is too short for anything else).
* Imagine and then imagine again.
* No such thing as "too far".
* Let the work rule.
* One man's obsession is another man's art.
* MOTIVATE others.

* If you can Seduce Salvador Dali DO SO.
* Create enigmas.
* If chance puts Dali at your hotel, send him a strange note.
* When you find a clock in the sand discover who lost it.
* Create MOVEMENTS and ART with your life.
* If Dali asks you for a helicopter, GIVE IT TO HIM.
* Dali gets you Giger, Giger gets you Magma (and so on).
* If you can get a meeting with Mich Jagger, TAKE IT.
* If Andy Warhol invites to the FACTORY, go there.
* Plan everything, Plan Nothing (chance).
* When you see Orson Wells in a Paris restaurant, send wine.
* Live a EULOGY Life not a Resume Life.

That last bullet picks up on a great David Brooks TED Talk I wrote about on LinkedIn yesterday: 

Hope you are living a Eulogy Life. Jodorowsky sure did. I had to be shoved kicking and screaming on the Eulogy train by the Big C. Glad I got on this train even if it turns out to be the last train from Clarksville :). M

Are you a "plural being"?

Martin (Marty) Smith's insight:

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We Don't Come to BURY Helvetica But To PRAISE It [video]

We Don't Come to BURY Helvetica But To PRAISE It [video] | Design Revolution |

This is a great video by Objectified's (another great video) Director Gary Hustwit. The fact we CAN do something doesn't mean doing it is the right thing to do. This is so true with type.

Because we have more crazy "grungy" fonts doesn't mean we serve our designs well by using them. Sometimes the simple and true work best. Also, as many designers demonstrate in this great design film, the tried and true can be bent into a pretzel.

Helvetia has an innovative side too (shared in numerous examples), so font and typography are really just tools. They stand neutral and wait to see what we do TO them (lol). Helvetia is so clean it makes great headlines online where people don't want to read anyway.

They want to scroll and increasingly swipe so watch this video to learn new tricks for an old, reliable dog.

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