We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean we live in Google's world perhaps more than ever.
Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.
These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.
As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST.
We live in Google's world perhaps now more than ever!