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Want To Beat Content Shock? Magazine Your Content Marketing

Want To Beat Content Shock? Magazine Your Content Marketing | Design Revolution | Scoop.it

Beating Content Shock
We don't disagree with author and web marketing guru Mark Schaefer. There is too much content chasing too little attention. Once you have attention you need to convert visitors to buyers.

Creating content "magazines" is a great way to beat Schaefer's content shock, create trust, win hearts and minds and engender loyalty. This LinkedIn Post shares a synopsis of tips shared on Curagmai including:


  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.


The Curagami post is here:
http://www.curagami.com/ecommerce/5-tips-magazine-content-marketing/?v=7516fd43adaa 

And The http://www.Moon-Audio.com example is here:
http://www.moon-audio.com/chord-hugo/magazine.html#

The LinkedIn Synopsis is here:
https://www.linkedin.com/pulse/how-magazine-your-content-marketing-martin-marty-smith 
 

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Win Hearts & Minds With Design: Importance of EMOTION in Design

Win Hearts & Minds With Design: Importance of EMOTION in Design | Design Revolution | Scoop.it
To get an audience to commit to a relationship, you must show value, trust and possibly most importantly, create an emotional connection with them.

Via Soraia Ferreira, massimo facchinetti, Jose Cabanas
Martin (Marty) Smith's insight:

Now that our marketing must win hearts and minds finding ways to cut through clutter and engage emotions is critical.

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Michael Allenberg's curator insight, March 4, 2014 7:47 AM

Emotion equates Experience!

Mike Donahue's curator insight, March 5, 2014 8:51 AM

Good article with some very compelling insights into the important role emotions play in creating experiences that build brand loyalty.