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Scooped by Martin (Marty) Smith
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How To Create An Amazing About Us Page [video] & Where To Share Your Faves via @Curagami #favaboutus

Best About Us Pages
Team Curagami is looking for great About Us pages. Our fav is http://www.rei.com/about-rei.html. hits all the "pillars" of a great about page including:

* It SOUNDS like them.
* Includes A Creation Story.
* Guiding Values Statement.
* Save The World Cause.
* Movement Outline (so people want to JOIN).
* Some external confirmation ( for REI).

REI.com's About page has each of these "Great About Page" pillars. The page is also social, aware of itself (thus the question about how does it land at the bottom) and community focused.

By using a picture from a customer, noting the customer's name and paining the page with social share widgets REI.com says, "We are a community, a movement you should join if you too care about having fun in the great outdoors".

Well done About Page that tells THEIR story beautifully and invites customers in. Share your favorite About Us page and, if we use your suggestion, we will send a Tech Cures Cancer Tee along with our thanks.

Find our Video about About Us pages on YouTube
https://youtu.be/C1yxPr1blIo

Find our Ask for Help Haiku Deck here
http://shar.es/1gALA5

Send to martin(at)Curagami.com or Tweet with tag.

Thanks

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Scooped by Martin (Marty) Smith
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30 Brilliant 404 Error Page Designs & Why That's Important | Creative Bloq

30 Brilliant 404 Error Page Designs & Why That's Important | Creative Bloq | Design Revolution | Scoop.it

The 404 page is a standard response code in HTTP telling the user, in effect, that they've clicked on a broken link.

Marty Note
When I was Director of Ecommerce we had a period where our 404 (not found) page was shown so often it got indexed in Google. You don't want that (lol), but you DO want your 404 page to create a sense of missed opportunity.

Your "not found" page needs to create a sense of easy correction and reassurance. Your site (and by extension YOU) are for real. The 404 page that provides a sense of stability, missed opportunity and a clear path to correction can win back what might otherwise be a lost customer.

One way a website creates trust is to manage everything with a sense of commitment and quality. When our 404 page was showing up so much it got ranked I made sure to apologize and share a special offer code. There was a period when that offer was our most popular redemption (again NOT GOOD lol).

A visitor might "fish" your site typing a nonsense sequence to see what you offer. My thought was always HAVE AT IT (lol). For the honest traveler who ends up seeing your 404 (especially if YOU are at fault) having a great design and a promotion code can safe the day.

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