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Learn Web Design From Video Game Design: 20 Best Video Game Websites via @whatculture

Learn Web Design From Video Game Design: 20 Best Video Game Websites via @whatculture | Design Revolution | Scoop.it

Learning From Video Game Designers
Video game designers can teach you a lot about how to great great ecommerce and B2B websites. Video games are gamified, social and understand the stimulus - response nature of online interaction in a fluid and must imitate ways.  

Here are WhatCulture.com's picks for the 20 best video game websites in the world. We like Gamers With Jobs and Kotaku (though we don't understand a lot of it).  

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Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer
Martin (Marty) Smith's insight:

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

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Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.

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Why The Bauhaus Is Our House As Web Design Moves Into The Future

The Bauhaus ethic applied principles such as "honesty of construction", "truth to ma...

Martin (Marty) Smith's insight:

Great work by Simon Collision (@Colly). Picks up for me on slide 17.

1. Acknowledge the machine.

2. Standardize production.

3. Experiment and synthesize. 

4. Form follows function.

5. Economy and simplicity.

Those values drove designers at the Bauhaus to create a new approach. How will those values influence our web design going forward?

1. Honesty of construction truth to materials.

2. Develop systems.

3. Holistic web design approach (slide 32 what's golden important). .

4. Mass production and individual expression.

5. Adapt and respond to an evolving world.


Here are points I would make about how Bauhaus values will play an important role in what is next online:

* The machine is increasingly SOCIAL and MOBILE.

* Smart Phones & Apps gamify routine (boring) tasks.

* Holistic design will increasingly mean Mobile Fist design.

* We are all in the community building business (whether we know it or not) & community creates mass production OUT OF individual expression.
* Our adaptations will be social & mobile, gamified & curated.

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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.


And yes, SEO is the great white whale :).


******
6,000+ views on Slideshare with 30% of those comeing from this page (1735). Impressive AND Scoopit leads keep coming long after Slideshare removed the presentation from their homepage.


http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Martin (Marty) Smith's insight:

A great Question was asked on SlideShare (where the link goes), here is that question:

Gael de Talhouet, Global Digital Director at Henkel Hi Martin, Great pres. Now, you worked for P&G so you will understand my question : I perfectly get story telling for brands like Patagonia, but what can that mean for detergent or dishwashing brands ?

My Answer
Every brand must build an emotional connection. Tide does 'Loads of Hope' when they bring truckloads of washers and dryers to disaster relief areas so people can have clean clothes. When they do that the brand's dimensions include emotional connection and social relevance. If you think of Jim Stengel's book Grow you realize Tide is about PRIDE and so restoring pride after a disaster is perfectly aligned with the brand. Good question. Hope that helps.

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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.