Design Revolution
Follow
Find tag "designs"
40.2K views | +14 today
Design Revolution
Design Is Revolutionary
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From

15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From | Design Revolution | Scoop.it

Marty Note
Food Websites are great places to learn key elements of web design such as:

* Sensual and romantic images.
* Great mouth watering headlines.
* Visual marketing storytelling.

I like http://www.whitmansnyc.com/ and Soup Peddler. Whitmans BRANDS a hamburger beautifully. Food is HARD to shoot. Food can easily look TERRIBLE in a picture especially a picture with limited web resolution. Whitmans solves that problem creatively with a thin transparent layer between us and the burger. Well done!

Soup Peddler, in the example shown, is the ONLY site that includes PEOPLE. Foodies have "widget-itis" worse than techies. Widget don't sell as well as PEOPLE.

The SINGLE possible exception to that rule might be a foodie site, the one in 10M foodie sites that creates INCLUSION with their food. Whitman's is close since a hamburger is a universal thing, but the site remains a tad sterile due to lack of community.

If you scroll down below Whatman's hero you will see another pet peeve. WHY do web designers EVER let someone show an interior image WITHOUT PEOPLE.

Yes the lines are clean and the emptiness is sort of beautiful, but think about the NONVERBAL communication sent by an empty room. How long do you stay in an empty room when there is a party going on next door?

Food Heroes
So, foodie sites need people. There are several ways I would work people into the equation so the story being  told feels more inclusive and fun:

* Chef as Hero.
* People with SMILES looking UP at chef or waitstaff.
* Fan as hero (with story).

Food heroes (largest image on the page = hero) need to be QUIET and CONFIDENT. Too much NOISE or any WEAKNESS and we don't trust a website (or eat their food).

The CHEF is a hero that WORKS for any restaurant. Seeing Wolfgang Puck creates a brand. Seeing a chef wearing whites with a slightly stained towel over his (or her) shoulder says, "My food is so amazing you haven't LIVED until you've eaten here".

Instead of EMPTY rooms the picture is smiling, well dressed people looking up at the Chef or waitstaff listening in rapt attention. Better if dishes are gone b/c signals meal is over and everyone is still smiling (a tacit endorsement).

DON'T STAGE THIS PHOTO. Shoot it when a group is in for dinner (with permission and releases). Share the event and caption the photo. NEVER stage actors in food websites. Canned art + food says NO TRUST and DANGEROUS.

If your fans are MODEL good looking TELL THE STORY of the event that prompted the picture. What was being celebrated, shared or discussed. If the group is a nonprofit your restaurant supports MORE THE BETTER as you can tell 2 stories in one (risky but worth it).

Finally, you can feature a fan in your hero, BUT same "no canned or artificial" photos here either. ALSO, click me through to a page of pictures of other fans and stories (why they wanted to share their picture and story about FOOD i.e. make sure people know they aren't related :).

Food is SO individual, what I like and what you like can be very different, so think about the 5 stories you need to tell that "star" your content (i.e. tells the stories that cover the rainbow of your food's tribes).


One story shares love of sauces and sweet. Another story tells the visual romance story. Another might discuss meeting the chef and getting to know the "people behind the scenes".


Sharing different and strategically savvy stories creates the "like me" connection with the different tribes your food, restaurant and content should attract. Every restaurant has a passion. Share that passion.

Also share the reception the food creates, the passion others have for the food. Tell those stories in those ways and your foodie (or other) website wins hearts, minds and loyalty.

Martin (Marty) Smith's insight:

add your insight...


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Almost 200 Cool Web Designs Inspire

Almost 200 Cool Web Designs Inspire | Design Revolution | Scoop.it

Explore Kevin Regenrek's hand-picked collection of Pins about Webdesign Inspiration 2014 on Pinterest. | See more about website designs, web design and landing pages.

Marty Note
Almost 200 inspirational web designs on Pinterest.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Dr. Dre's Web Design Tips

Dr. Dre's Web Design Tips | Design Revolution | Scoop.it

Beats By Dre Web Design Lessons
A friend shared the impressive NEWSJACK Dr. Dre and his Internet markeing team pulled off last week. Beats By Dre (http://www.beatsbydre.com ) has some cool web design tricks to steal too such as:

* Consistent images across channels (the Richard Sherman image rode the crest of the wave created by his "controversial" statements after last Sunday's game).
* HUGE RED BUY NOW Call To Action on the home page.
* Hero moves but does so SLOWLY so it isn't jarring.
* They've programmed their Richard Sherman page so his picture matches to every style, something I bet the site does for all celebrity endorsements (cool and NEW).
* Their social buttons are a little low for my taste, but they are well labeled as the "Beats Army" and every major social net is there and they are robust and fresh on all social nets.
* I like how they handle the colors too via the small swatches.

All in all a great ecommerce site in support of one of the best NEWSJACKS I've seen (see my notes on Dr. Dre's multi-channel attack of the web here:   http://sco.lt/8bJiDJ

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

45 Insanely Great Gaming Website Designs Inspire

45 Insanely Great Gaming Website Designs Inspire | Design Revolution | Scoop.it
Game websites are gaining a lot of popularity as of late and better the website, better is the fan following. Moreover, game websites are also one of the most profitable ones around.
Martin (Marty) Smith's insight:

Need to design a great User Interface for LOTS of data? Take a look at gaming website design. These 45 Insanely Great Gaming Websites pack a lot of infomration into every page.


Hard for me to judge the efficiency or acceptance of these messages since I am not a gamer, but I suspect people who play these games feel right at home on these websites and we can "StealThis on how to organize and flow data, instruction and call to actions from any number of these designs. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

11 Examples of Colour and Texture in Web Design Inspire

11 Examples of Colour and Texture in Web Design Inspire | Design Revolution | Scoop.it

Color & Texture
This share bucks the flat monochrome color trend being driven by mobile, but its hard to deny the sensual impact of just the right color and texture as in Paid to Exist and other examples here. Brilliant.


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

30 Beautiful and Creative Ecommerce Website Designs – Shopify

30 Beautiful and Creative Ecommerce Website Designs – Shopify | Design Revolution | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Marty Note
Ecommerce is hard to make "BEAUTIFUL". The conventions are well established now such as hero, underneath or to the right of the hero is a line of products, nav leads to category pages then to product pages, big search box and so on.

Here are 30 cool takes on convention that don't spill conversions all over the floor, the danger of modifying ecommerce convention, but do create intelligent and NEW feeling ecom web design.

My favorite is Norwegian Rain because their hero tells such a amazing story with so few words. Very difficult to do a group shot like that without looking too exclusive. Like a club that would never have YOU (the visitor) for a member.


I don't get that feel from their image and design. Very cool and NOTHING I would have considered before seeing that a group shot of that magnitude can be accomplished.

Norwegian Rain
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | Design Revolution | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
Martin (Marty) Smith's insight:

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

95 Websites From Design Agencies Inspire

95 Websites From Design Agencies Inspire | Design Revolution | Scoop.it
You probably won't have a better chance to show off all your potential if it's not by designing a website for your own agency or web studio. It's time to push all those ideas and concepts forward. 95 inspiring Websites of Web Design Agencies.
Martin (Marty) Smith's insight:

When WE are the client what do we create? Here are 95 great website designs created by web design agencies as self promotion.

more...
No comment yet.