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Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami

Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami | Design Revolution | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

  • Start with Why.
  • Listen to customer votes
  • Test if you can, jump in if you can’t.
  • 5 Easy to forget things.
  • Prepare for rain, hope for sun.


This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/


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Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

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Know How To Design & Curate Information? CrowdFunde is Hiring!

Know How To Design & Curate Information? CrowdFunde is Hiring! | Design Revolution | Scoop.it

If you know how to curate information we need to talk. Many content curators work for little recognition and no money. CrowdFunde, a Durham, NC based startup, wants to find the 10 best curators in the world.

If you are amazing with G+, Pinterest or Scoop.it we need to talk. We need help creating a revolution. CrowdFunde helps websites, brands and businesses tap wisdom of crowds.

Great curators are a CSF (Critical Success Factor) for our business model. So if you love thinking about information architecture, curating content and using cool tools you need to apply to work with CrowdFunde.

http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/


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5 Holiday Website Design Tips - A Haiku Deck by Martin Smith & Team Curagami

5 Holiday Website Design Tips - A Haiku Deck by Martin Smith & Team Curagami | Design Revolution | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

Martin (Marty) Smith's insight:

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