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6 Strategies To Find Fresh Ideas via HOW Design & 10 Ways Scenttrail Stays Creative

6 Strategies To Find Fresh Ideas via HOW Design & 10 Ways Scenttrail Stays Creative | Design Revolution | Scoop.it
Shannon Stull Carrus shares six strategies that will help spark fresh ideas while working in-house.
Martin (Marty) Smith's insight:

Great post on how to keep your creative edge no matter where you are:

* Learn from examples.
* Forget the Mood Board, Create a Vision Board.

* Talk to people outside your in-house team.

* Practice sensory deprivation.

* Find creative inspiration at hone.

* Search For Creative Inspiration on Vacation.

Here are ways I stay creative:

* Go to art museums.
* Buy art and print magazines and raid them for ideas.
* Paste stuff up around the room (only take it down when new ideas start coming).
* Do something ELSE (riding a bicycle is a great way to do an active, physical thing that clears out cobwebs).
* Get PHYSICAL - use pieces of paper or something physical instead of digital THEN go back to digital.
* Keep applying occam's Razor - whatever we've created cut in half and keep doing that long past where you thought there would be nothing to cut.
* Video your thinking and share it.
* Share where you are stuck with your tribe online.
* Ask for ideas online.

* Travel (something about being in a hotel with room service hellps creativity).


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Scooped by Martin (Marty) Smith
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Discomfort That Lies In Comfort - via HOW Design

Discomfort That Lies In Comfort - via HOW Design | Design Revolution | Scoop.it
Todd Henry, author of "Die Empty," encourages us to be uncomfortable with comfort in a principle he developed from a quote from Kahlil Gibran.
Martin (Marty) Smith's insight:

Some Destruction Is Good
In college I heard a lecture by an art student. He insisted that the only creation left was destruction. When everything has been commoditized, marginalized and homogenized beyond some bland point destruction is all that left.

Didn't understand the lecture thirty years ago and am not sure I would go all the way there now, but comfort is an enemy to the restless soul creativity requires. Being satisfied is to accept way too much.

When we stop being willing to tear our preconceived notions down, to let new light onto our stage we limit our creative vision. Starving is not a requirement, but a little starving intellectual or otherwise can hone the senses and heighten receptors.

As Internet marketers we live in a constant state of vicious and unknown entropy like the surprise tsunami. Our most dangerous obsessions become anything that worked yesterday because there is less than no guarantee they will work tomorrow. There is an almost sure bet past strategies and the past YOU responsible for them have been washed away with the tide.

Now, using only new shells, driftwood and string washed ashore during the storm we construct a new castle on the beach. We are different. It is different just as it and the builder will be swept away again destroyed by yet another entropy tsunami.

To be comfortable in such a world is to be living a lie. Everyone needs repose, but denying the inevitable rotation, tide and destruction is to cling to a world already put asunder. The hardest thing about Internet marketing may be the growing realization the last person we can become "comfortable" with is ourselves. We must rotate, shift and roil like the tides.

 

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Bettina Ascaino's curator insight, January 31, 1:58 AM
Martin (Marty) Smith's insight:

Some Destruction Is Good
In college I heard a lecture by an art student. He insisted that the only creation left was destruction. When everything has been commoditized, marginalized and homogenized beyond some bland point destruction is all that left.

Didn't understand the lecture thirty years ago and am not sure I would go all the way there now, but comfort is an enemy to the restless soul creativity requires. Being satisfied is to accept way too much.

When we stop being willing to tear our preconceived notions down, to let new light onto our stage we limit our creative vision. Starving is not a requirement, but a little starving intellectual or otherwise can hone the senses and heighten receptors.

As Internet marketers we live in a constant state of vicious and unknown entropy like the surprise tsunami. Our most dangerous obsessions become anything that worked yesterday because there is less than no guarantee they will work tomorrow. There is an almost sure bet past strategies and the past YOU responsible for them have been washed away with the tide.

Now, using only new shells, driftwood and string washed ashore during the storm we construct a new castle on the beach. We are different. It is different just as it and the builder will be swept away again destroyed by yet another entropy tsunami.

To be comfortable in such a world is to be living a lie. Everyone needs repose, but denying the inevitable rotation, tide and destruction is to cling to a world already put asunder. The hardest thing about Internet marketing may be the growing realization the last person we can become "comfortable" with is ourselves. We must rotate, shift and roil like the tides.