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Master Class Video: 3 Ways To Design In Higher Conversion Rates

Master Class Video: 3 Ways To Design In Higher Conversion Rates | Design Revolution | Scoop.it

Ecommerce Master Class: Conversion Metrics
There are only a handful of ways to increase sales from a website. Good idea to START with increasing your conversions since sending more traffic into a leaky boat is a fool's errand.

In this short Ecommerce Master Class Video we share three of our favorite tactics to increase conversion:

* Ubiquitous  Free Shipping.
* Best Sellers.
* Reviews.

As you design your next website make sure you DESIGN IN these three ideas and your site will convert better. Conversion is a magic number too. Tiny improvements in conversion create HUGE benefits to your bottom line as costs go down and profit go up.

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41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing

41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing | Design Revolution | Scoop.it


Marty Note
Have you seen those commercials promising to build a website, host it and get it "listed" with search engines for $19.95 a month? Love those ads. 

I have 30,000,000 reasons why I know they are BS. That is the amount of money my excellent fighter pilot Internet marketers raked from the Internet over seven years I was Director of Ecommerce. It was NEVER easy, uncompetitive or a tall cold drink in the shade. 

This time of year we didn't sleep much and the rest of the year we were setting up for this time of year. No rest for the weary and no website that matters for $19.95 UNLESS you are Oprah or Penn or Teller or a football player or Justin Bieber.

You see it right? If you have a SUBSTANTIAL engine developed offline in some other way or media you can live with a one page website built to convert the heck out of your efforts elsewhere. Some mobile plays MAY be able to get by with so little too.

The problem with the mobile boys is they ONLY think mobile and they have the same problem as outlined above. The market has to START somewhere. The market you start has to be NURTURED somewhere. Without content, community and campaigns you can't capture, arm and convert the brand advocates needed to scale. 

Throw one of these one page sites in front of the bulls my old marketing team could get to run and it would be swept from the field into permanent irrelevance, so use this idea ONLY when you are just converting traffic already primed by some other effort. 

 

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