Design Revolution
Follow
Find tag "commerce"
46.9K views | +46 today
Design Revolution
Design Is Revolutionary
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Toward A New Ecommerce - Team Curagami's Magento & WordPress Template Project

Toward A New Ecommerce - Team Curagami's Magento & WordPress Template Project | Design Revolution | Scoop.it

Toward A New Ecommerce
The new #ecommerce is beginning to emerge. Curagami, our Durham, NC based startup, is working hard to create new community, merchandising and social media tools to bridge the gap between content and commerce.

This post outlines things every commerce site needs to show quickly such as:

* Is this site SHOPPING or INFORMATION (getting harder and harder to know this right off so want to make SHOPPING obvious).
* Where's my easy to get free shipping?
* Quickly find expected merchandising such as NEW, SALE and BEST SELLERS.
* Are they (the website) open to MY (customer) input (one reason why the sneakers vs. high heels image asks for a story share).

Explain how I used the 8 tips I learned from Vogue (http://shar.es/1nlE2l on http://www.haikudeck.com). Things like the surprise juxtaposition of a women in chuck taylors and picking a fight to support #movementmarkeing are right out of the Vogue playbook.

As always feel free to jump in. Sure we will have a great running conversation on G+: https://plus.google.com/102639884404823294558/posts/fnFpMLkss4k

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

30 Beautiful and Creative Ecommerce Website Designs – Shopify

30 Beautiful and Creative Ecommerce Website Designs – Shopify | Design Revolution | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Marty Note
Ecommerce is hard to make "BEAUTIFUL". The conventions are well established now such as hero, underneath or to the right of the hero is a line of products, nav leads to category pages then to product pages, big search box and so on.

Here are 30 cool takes on convention that don't spill conversions all over the floor, the danger of modifying ecommerce convention, but do create intelligent and NEW feeling ecom web design.

My favorite is Norwegian Rain because their hero tells such a amazing story with so few words. Very difficult to do a group shot like that without looking too exclusive. Like a club that would never have YOU (the visitor) for a member.


I don't get that feel from their image and design. Very cool and NOTHING I would have considered before seeing that a group shot of that magnitude can be accomplished.

Norwegian Rain
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Best Responsive Ecommerce WordPress Themes

Best Responsive Ecommerce WordPress Themes | Design Revolution | Scoop.it

My favs: Clean Sale (pictured here), Retail Therapy and Kiosk. What are your favorites? 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

15 Best Responsive Design Websites | Web Design Inspiration [@PeterShamN is Great]

15 Best Responsive Design Websites | Web Design Inspiration [@PeterShamN is Great] | Design Revolution | Scoop.it
Awesome Responsive Design Website Designs for Inspiration. Selection of Awwwards winning Responsive Design websites. Fluid grids, flexible images and media queries are the three technical ingredients for responsive web design
Martin (Marty) Smith's insight:

My favorite is Petersham Nuseries @PetershamN. Peter Sham may be the best content / commerce site I've encountered. Social is a tad hard to find, but the smooth synergy between storytelling content and commercial selling is elegant, well architected and seamless.

Love this (great, intimate content):

"The teahouse has evolved to now offer a seasonally inspired, Italianate lunch menu, as well as daily homemade cakes, loose whole leaf teas and filter coffee. Horticulturally, the nurseries expanded with the reopening of the Greenhouse III to extend the onsite propagation alongside the expansion of the cutting and kitchen gardens directed by Lucy Boyd, whilst the development of the community and education based Petersham Platform sees the Nurseries' fundamental ethos central to the growth within our walls opened up to those outside it.
 

The success and ripening can be attributed to the ideas and determination of eldest daughter Lara Boglione. Since 2011 Lara has been the driving force behind the development of the Nurseries. Her passion lies in sustainability, gastronomy, agriculture and education, an ethos that is spread across all business functions. Lara explains: “We hope to have created a place of calm, away from the bustle of London, somewhere that respects and is in tune with nature and positive living."


Peter Sham is more than just an amazing responsive site. The site is a great example of how content and commerce can live in harmony. 
 

more...
No comment yet.