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Rebranding with Design via @IndiaArtNDesign

Rebranding with Design via @IndiaArtNDesign | Design Revolution | Scoop.it

Paul & Shark's new flagship store demonstrates how design can refresh a brand...

Rejuvenating a brand speaks volumes about the brand identity, its USP and its projected future, all rolled into a single wholesome experience. When B+H Architects were asked to work on the new flagship store in Hong Kong to augment the launch of Paul & Shark into the Asian markets, they capitalized on two aspects: fine craftsmanship and innovative spirit of the brand.


Marty Note
Appreciate India Art & Design sharing this post. The post is about how Paul & Shark used design to rebrand their stores and it gives us a chance to discuss one of our favorite aspects of web design.

All the world is a stage.

When team Curagami (http://www.Curagami.com ) helps design an ecommerce website NOTHING is left to chance. In an ideal world we TEST everything before we pull triggers.

Ideal world's rarely exist, so we model many core details based on other similar tests or intuition (influenced by thousand of tests, reading and stealing from those we know test a lot lol).


NOTHING is left to chance.

Just as a store wraps around its shoppers websites wrap around visitors. Great ecommerce websites such as REI.com or Threadless.com understand HOW they set the stage frames the play. Websites as stage are far from a passive communication medium.

When you walk into a store the store's stage communicates a million messages to our "shopper brain". One day standing in Nordstrom I looked UP. Thousands of lights carefully directed reinforced store as stage. Nordstrom's display team must spend HOURS directing those lights (look up next time you visit a big box store).

Web designs use COLOR as "light". Color is a web designrer's klieg lights. Images come and go, but color is forever (lol). Online color creates excitement, awareness, a desire to take an action and chances shoppers will join, buy and share.

Look HARD at how B+H used color to reinforce Paul & Shark's "Brand Ideals", Unique Selling Propositions (well articulated in the article) and what we call Unique Customer Aspirations or UCA (how customers want to use a brand to actualize their aspirations and dreams for themselves) and ask yourself, "Does our web design do that too?".


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Why Red Is Deadly In Web Design! 15+ Best Examples

Why Red Is Deadly In Web Design! 15+ Best Examples | Design Revolution | Scoop.it

Marty Note
Red is an IMPOSSIBLE web design color except when it isn't. There is an excellent comment at the end of this post sharing the best red websites:

Ashley Pajak Comment


I find that red can very easily become too overpowering. Even though some of these are running into that, others display the color proudly and cleverly, such as the Venkat Portfolio and Svizra.

The only design I liked used red as an accent (Project 1,000). Others just made me want to RUN away. When I started designing websites in 1999 I read a book about red, white and black as a powerful combination of design elements.

The book pointed out the power of simple lines and few colors especially when done so from the MINIMAL school of online design made so popular now by MOBILE. There are flashes of that clarity in some of these designs, but red as a base color is tricky and difficult as many of these designs prove..

If you know great red or great red, black and white designs please share and we will update. Thanks, M


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2014 Ecommerce Design Trends Infographic via @CrowdFunde

2014 Ecommerce Design Trends Infographic via @CrowdFunde | Design Revolution | Scoop.it

Little doubt enterprise crowdfunding will play an important role in ecommerce next year. As the first Ecommies shared on Curatti.com Ecommerce is stuck in its own mud (http://curatti.com/is-ecommerce-stuck-in-the-mud/ ).

CrowdFunde is a new tool that helps add crowdfunding to any website. Crowdfunding is about to explode thanks to the SEC ruling in late October to allow equity crowdfunding.

 

Enterprise crowdfunding is about to explode too and eCommerce will be changed by the addition of a new low cost, high return marketing channel that reminds us of what email marketing used to be before everyone started curating email with mobile devices, driving open rates down even as the size of many lists increase.

This CrowdFunde infographic shares color, growth and tribal acceptance information proving ecommerce is ready for a change, a crowdfunding, and social, mobile, gamified change.

 

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The Complete Guide to Color Psychology | Visual.ly

The Complete Guide to Color Psychology | Visual.ly | Design Revolution | Scoop.it
Amara presents the complete infographic guide to colour psychology. Covering the theory behind different colour psychology, cultural meanings, connota
Martin (Marty) Smith's insight:

Cool infographic on "color spychology". Take with a, "Always an exception to every rule" and your website deisgns will have great "color psychology".

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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | Design Revolution | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.

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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Kay Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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Drunk Tank Pink: The Power of Color in Marketing - Print Magazine

Drunk Tank Pink: The Power of Color in Marketing - Print Magazine | Design Revolution | Scoop.it
A review of the book Drunk Tank Pink, exploring the unseen power of color to persuade, market and influence consumer behavior.
Martin (Marty) Smith's insight:

Excellent article on color's hypnotic power over behavior, brand preference and life. 

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Beautiful Color in Web Design 21 Examples Inspire

Beautiful Color in Web Design 21 Examples Inspire | Design Revolution | Scoop.it
There is no doubt that choosing the right colors for a design is a very important step of the creative process. We need to think about the message and the style
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Pick 3 Best Examples Competition
Love at least 3 of these examples of great use of color in website design. Can you pick the 3? Share your top 3 in comments. 

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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Design Revolution | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M


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Linda Alexander's curator insight, September 23, 2014 11:09 PM

I've always found the reaction to color fascinating. Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 2014 11:52 PM

Emotion and marketing

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11 Examples of Colour and Texture in Web Design Inspire

11 Examples of Colour and Texture in Web Design Inspire | Design Revolution | Scoop.it

Color & Texture
This share bucks the flat monochrome color trend being driven by mobile, but its hard to deny the sensual impact of just the right color and texture as in Paid to Exist and other examples here. Brilliant.


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Color Trends 2014

Color Trends 2014 | Design Revolution | Scoop.it
istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone's Color of the Year and Top 10 Hot or Not.
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Pantone weighs in with hot color trends for 2014. 

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2013 Color Trends In Web Design

2013 Color Trends In Web Design | Design Revolution | Scoop.it
Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
Martin (Marty) Smith's insight:

Great summary of evolving "color" best practices in web design.

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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | Design Revolution | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.

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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Kay Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Design Revolution | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Martin (Marty) Smith's insight:

Love this graphic, part of a solid Social Media Today article about how color converts. 

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Drora Arussy's curator insight, June 16, 2013 9:46 AM

Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual.