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Why Rich Animations Will Make Your Website Fun – via Medium

Why Rich Animations Will Make Your Website Fun – via Medium | Design Revolution | Scoop.it

Rich Animations

Video is a must, but so are "rich animations". Rich Animations are infographic-like, fun and instructive graphics that come alive, play, and run much like a video. 

Find examples in this Medium Post 
https://medium.com/@lollypopindia/why-rich-animations-are-crucial-for-design-ab6e940fc8f6 

 

Martin (Marty) Smith's insight:

Watching The Story of Stuff we realized there were some things, some hard things, better told via animation. A human narrator would have made the hard stuff too hard, but animating the devastation even our favorite stuff like iPhone create stopped the "rejection reflex" long enough to listen. 

Not hard to see why animation is so effective. We've been brought up on cartoons, Sesame Street and Simpsons. If you aren't using animation to teach, engage, and make points you might otherwise not be able to make your website is less fun, effective, and profitable. 

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Prescient Mashable Web Design Predictions (2012) Coming TRUE! via @dtelepathy

Prescient Mashable Web Design Predictions (2012) Coming TRUE! via @dtelepathy | Design Revolution | Scoop.it

Marty Note
Wow, you don't get much more money than Chuck Longanecker's 2012 predictions for web design's almost immediate future. 

Chuck is CEO of Digital Telepathy and boy does he have a copious amount of telepathy based on just how TRUE each of these trends is turning out. Talk about hitting the NAIL directly on its head.

We all need to get into Chuck's head (lol) because understanding how our design tectonic plates are shifting doesn't get any better:

* Lean Design (YES).
* Animation and more sophisticated HTML5 party tricks (YES).
* Less is More (YES).
* Multi-screen, multi-platform (YES!).

Great stuff every web designer and Internet marketer should walk and talk.  

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