Toward A New Ecommerce
The new #ecommerce is beginning to emerge. Curagami, our Durham, NC based startup, is working hard to create new community, merchandising and social media tools to bridge the gap between content and commerce.
This post outlines things every commerce site needs to show quickly such as:
* Is this site SHOPPING or INFORMATION (getting harder and harder to know this right off so want to make SHOPPING obvious).
* Where's my easy to get free shipping?
* Quickly find expected merchandising such as NEW, SALE and BEST SELLERS.
* Are they (the website) open to MY (customer) input (one reason why the sneakers vs. high heels image asks for a story share).
Explain how I used the 8 tips I learned from Vogue (http://shar.es/1nlE2l on http://www.haikudeck.com). Things like the surprise juxtaposition of a women in chuck taylors and picking a fight to support #movementmarkeing are right out of the Vogue playbook.
As always feel free to jump in. Sure we will have a great running conversation on G+: https://plus.google.com/102639884404823294558/posts/fnFpMLkss4k