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How To Create An Amazing About Us Page [video] & Where To Share Your Faves via @Curagami #favaboutus

Best About Us Pages
Team Curagami is looking for great About Us pages. Our fav is http://www.rei.com/about-rei.html. hits all the "pillars" of a great about page including:

* It SOUNDS like them.
* Includes A Creation Story.
* Guiding Values Statement.
* Save The World Cause.
* Movement Outline (so people want to JOIN).
* Some external confirmation ( for REI).

REI.com's About page has each of these "Great About Page" pillars. The page is also social, aware of itself (thus the question about how does it land at the bottom) and community focused.

By using a picture from a customer, noting the customer's name and paining the page with social share widgets REI.com says, "We are a community, a movement you should join if you too care about having fun in the great outdoors".

Well done About Page that tells THEIR story beautifully and invites customers in. Share your favorite About Us page and, if we use your suggestion, we will send a Tech Cures Cancer Tee along with our thanks.

Find our Video about About Us pages on YouTube
https://youtu.be/C1yxPr1blIo

Find our Ask for Help Haiku Deck here
http://shar.es/1gALA5

Send to martin(at)Curagami.com or Tweet with tag.

Thanks

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27 E-commerce Website Designs Scenttrail Hates & Why

27 E-commerce Website Designs Scenttrail Hates & Why | Design Revolution | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a few things to be successful that most of these sites ignore, miss or don't know such as:

* Email subscription forms (email list = your most profitable channel because YOU OWN IT, don't believe BS about email marketing being dead mobile is making email marketing different but dead =nope.
* AN OFFER - see REI.com's "daily deals" or Amazon's ability to sell any and everything.
* Great navigation balanced between seo and customer engagement.
* Images mapped to produce CLICKS where merchants want them.
* Every image, click and share creates analytics and data so part of what you need to map into an ecom design is WHAT DATA YOU NEED. Can't figure out what actionable thing I would know after a month's traffic on these designs.
* Sense of TIME and PLACE (what season are we in? Where are these sites?).
* TRUST and that comes from other people (testimonials, curation of User Generated Content and NONE of these have anything like that so unless they are major brands they won't pass the trust test with many shoppers).
* TRUST MARKS = didn't see a VISA or MC logo either. One way to create trust online is to align with brands and marks people already trust. Those badges look like ugly scars to designers and they help make merchants millions.
* Content - we love VISUAL MARKETING but some context such as the context one satisfied customer would share is a must.
* Design = Trust - we grant that these sites look amazing and looking amazing helps with creating trust, but junk 'em up a little and make more money.

That last bullet reminds me of a story from my P&G tenure. My boss Russ Mills taught me to never leave a display too neat. "People won't disturb a display that is too neat," he explained. These ecommerce designs are too neat for me (by half). If you aren't a major brand ignore every one of these 27 "inspirational" ecom web designs.

PS. Favorite has to be the example in the picture above. Not only do we chop people in half we ask visitors to kiss their behinds (lol). Opposite of the welcoming atmosphere I want to create on my ecom sites (lol) back when I was responsible for millions of online sales yearly. At my core I remain an online merchant, but I don't miss not sleeping and sweating sales numbers from now until Valentine's Day. Don't miss that at all :).


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What Is Your Favorite About Us Page? via @Curagami #favaboutus

What Is Your Favorite About Us Page? via @Curagami #favaboutus | Design Revolution | Scoop.it

What Is Your Favorite About Us Page?
Team +Curagami  is looking for great About Us pages. Our fav is http://www.rei.com/about-rei.html. +REI hits all the "great about page" pillars including:

* It SOUNDS like them.
* Includes A Creation Story.
* Guiding Values Statement.
* Save The World Cause.
* Movement Outline (so people want to JOIN).
* Some external confirmation (+Fortune Magazine for REI).

Share your favorite About Us pages and, if we use your examples, we will send a "Tech Cures Cancer" tee along with our thanks.

e: Martin(at)Curagami.com      #favaboutus

Thanks, Marty

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Eye Tracking, Banner Blindness, Website Design & REI.com

Eye Tracking, Banner Blindness, Website Design & REI.com | Design Revolution | Scoop.it


An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.

Marty Note

Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER.

REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red).

REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it.

By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds -

* Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else.

* The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website:

http://www.rei.com


Via Peg Corwin, Martin (Marty) Smith
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Peg Corwin's curator insight, February 22, 2014 3:51 PM

Take advantage of how people read web pages to get your message across with design, color, layout, etc.


If you like this scoop, would you consider a thumbs up or share?

Martin (Marty) Smith's curator insight, February 25, 2014 4:48 PM

Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER.

REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red).

REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it.

By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds -

* Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else.

* The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website:

http://www.rei.com