Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.
Running into the web team from http://www.MoonandLola.com today after meeting them last week helped us realize we needed to add slides to our presentation. We HATE IT when that happens (lol).
Last week we spoke with about 40 Small to Medium Sized Businesses (SMBs) in a conference sponsored by FedEx and seeing the team at the Digital Summit today jogged our thinking. We forgot to discuss the importance of PLATFORM thinking.
We all know winning platforms such as Facebook, Twitter and my favorite Scoop.it. Platforms are winning because they play the "new SEO" game beautifully. We added Video Notes on YouTube to explain all of this (https://youtu.be/tSHeIxtrs4g ).
Find the Haiku Deck here: http://shar.es/1g7Kfb