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5 NEW Revolutionary Web 3.0 Design Features Of

5 NEW Revolutionary Web 3.0 Design Features Of | Design Revolution |

Didn't ASK for a Web 3.0 site (necessarily) from the design and UX team at Atlantic BT, but they built me one anyway. Here are 5 Web 3.0 features they built into :

* Cloud Content Management via CDN.

* Control to "Users" and math. 
* Control to "Visitors" & MVP. 
* Highly Responsive. 
* Framework to Unique Backends. 

Cloud Based Content Delivery Network
I used to have to worry about image "weight". Now talented programmers can use the cloud and caching to keep page load snappy even as the traditional "weight" of the page is high. Large images with large file sizes can be stored and cached in ways so they look great and don't slow the page presentation.  

Control To Cancer Centers & Algorithms
The IDEA of is to create a framework with more and more control available for "users", a term I hate but in this case users=cancer research centers. Even things like Hero image management will be managed by the framework code and an algorithm (when we have hundreds of cancer research campaigns on the website). The key is to design with as small a "designer" footprint as possible passing more and more "control" over via the Content Management System (CMS). 

Control to Visitors and MVPs
Visitors will be cancer patients, their friends and families so we created personas for our main groups of donors. Personas help understand the behaviors of any websites archetypes, something very important with donations. We are lacking a few features such as the ability to donate in someone's name and the ability to create tribes (groups and sub-groups), but the framework ASSUMES these features are coming (i.e. Atlantic BT's team coded a flexible framework capable of moving in any number of directions). We got something UP and LIVE (Ries stresses MVPs in The Lean Startup). 

Highly Responsive
We are working to make the framework SWIPE so IOS devices aren't compatible yet, but the site plays like an accordion (moves to meet the device looking at it be it phone, pad or computer). 

4 Unique Backends We Can't See
Perhaps's most revolutionary idea is to take the Facebook Framework idea and extend it via to an individual backened for each platform user (cancer center). pipes donations directly into the account of a cancer center. 

We pass the ball over to the cancer centers and so 100% of donations go to them. This pass does mean we are helpless when UNC has trouble setting up their environment (as they are now), but they will work it out with the bank and then the GENIUS of Mark Foulkrod's idea comes to the front - it is possible to divorce merchandising from payment systems with this methodology. 

I want to add commerce features to, Facebook and GPlus, but haven't been able to figure out a seamless way to do so. Once the environment is established it is AGNOSITIC to where transactions come from. This means ecommerce is simply a matter of a link, some graphics and an individual can accomplish the same thing as PayPal (easily transportable shopping cart). 

Explaining that is the Charge To if you are on my may be needed, but the ability to easily add commerce into any corner means the distance between content and conversion just got shorter. 

KUDOS to the programmers and designres at They rocked this one!  


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Thank You Note As Works Its Way LIVE Today

Thank You Note As Works Its Way LIVE Today | Design Revolution | Is Launching Today - Marty's Thank You Note
Here is what I just wrote on our blog. Blog is acting a little…
Martin (Marty) Smith's insight:

My Favorite part of a THANK YOU NOTE I wrote this morning as we launch into the world:

"After sixty days of riding a bicycle 3,300 miles during Martin's Ride To Cure Cancer we saw the ocean and a large BHAG (Big Hairy Audacious Goal) was struck from my bucket list. Today feels like we've arrived in Colorado. Colorado is where Martin's Ride RUBBER met ROAD, where everything we ARE or ever WILL BE was tested. When we reached Colorado I rode with my sister Caroline in a land so beautiful and challenging everything seemed right, true and real. feels right, true and real too. Creating a view behind the cancer research curtain is fascinating, wonderful and empowering. POWER is something every cancer patient understands perhaps better than anyone. When I was diagnosed power felt stolen and my life force dimmed. Cancer was driving my life suddenly and in directions that only the Big C could understand.

If I could visit that day, the day I heard "cancer" and my name in the same sentence, the news may have felt a little less devastating. When a doctor tells you about your fate you feel like an iron curtain comes down isolating you from every other human, isolating you from family and friends. You are never more alone than in that moment. is here to say NO CANCER PATIENT is ever alone."

Thanks to all of my friends, teachers and coaches. Couldn't have gotten HERE without your help, love and support.


Kelly Hungerford's comment, October 16, 2013 10:47 AM
Good luck Marty. We are all behind you and this amazing platform. Together we can and WILL help cure cancer!
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Go On A BUG HUNT on To Win Some Cool Cure Cancer Socks

Go On A BUG HUNT on To Win Some Cool Cure Cancer Socks | Design Revolution |

I know there are GREAT designers and Internet marketers out there in land and we need your help. Yesterday we launched and need your help finding bugs.

Report bugs here

Best bug hunters will win Cure Cancer Socks (being created now by same people who created Cancer Sucks Socks).