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7 Simple Ecommerce Design Tips Infographic - Curagami

7 Simple Ecommerce Design Tips Infographic - Curagami | Design Revolution | Scoop.it

7 Easy To Forget Simple Ideas
As you design your ecommerce store keep in mind these easy to forget but sure to make you more money online commerce tips:

* Sight Lines - visitor eyes go where your models eyes go so point them at something good.
* CTAs - don't be afraid to tell your customers what to do with Calls To Action.

* Email - email marketing is the ability to communicate with your tribe without asking permission from a middleman.
* Internal Search - tells you if your navigation is working and what customers are looking for so use data from internal search.

* 80:20 Rule -  a small set almost always controls a larger set online so find your 80:20 rules and design, merchandise and sell to them.

* Keywords - make sure you use keywords in your navigation and use a rewrite tool to show visitors one set of keys and spiders another.

* Community - create an ASK (for help) and listen more than you talk and online community will form.  

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10 Website Design Tips for Your Small Business

10 Website Design Tips for Your Small Business | Design Revolution | Scoop.it

Learn what to include in your website design before you build and find out the 10 ‘must-haves’ to drive more traffic to your site.

1. Incorporate Keywords.

2. Multiple points of contact.

3. Consistent branding.

4. Call To Actions.
5. EASY to read (font size, short paragraphs, bullet points).
6. EASY to navigate.

7. Important above fold.

8. Load time (faster is better).

9. Build credibility & trust.

10. Social

Martin (Marty) Smith's insight:

Great tips every one of these. My faves are clear CTAs and keywords are your friends :). M

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25 Web Design Tips To Honor 25 Years Of The Web via Forbes

25 Web Design Tips To Honor 25 Years Of The Web via Forbes | Design Revolution | Scoop.it

25 Great Web Design Tips From Forbes

1. The 5 Second Rule **

2. Proper Messaging

3. Call to Action **

4. Building Trust

5. Keep it Fresh

6. Incorporating Social Media
7. Don’t Make Me Think **

8. Web 2.0 – It’s About the User’s Needs, Not About You

9. Video **

10. Don’t Reinvent The Wheel

11. Don’t Fall Behind – Your Competitors Will Beat You

12. Security

13. Start with SEO in Mind **

14. Avoid Long Page Forms
15. Don’t Make Me Squint

16. Be an Industry Leader

17. It’s No Longer Just About the Desktop

18. Don’t Attempt to Target Everyone

19. Monitor Site Performance

20. It’s Web Pages, Not Websites That Rank

21. Your Website is a Component of Marketing

22. Good websites grow businesses.

23. Flash is dead.

24. Respect text.

25. Future requires wearable tech integration.

All 25 are great web design tips. Our favorite 5 are highlighted in bold.




Martin (Marty) Smith's insight:

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10 Key Elements of Great Web Design + 2 From @Scenttrail

10 Key Elements of Great Web Design + 2 From @Scenttrail | Design Revolution | Scoop.it


Great TechMagnate.com Post
Agree with all 8 of these TechMagnate.com Great Web Design tips and would add two more:


1. Audience (Know Yours)

2. Creative (Develop A Process)
3. Organization (Wireframes & Nav)

4. Innovation (Include Some)

5. Responsive Design (Get Some)

6. Simplify, Simplify, Simplify7. Don’t Stop Testing
8. Type

& Scenttrail's 2 Additions

9. Calls-To-Actions & Keywords are your friends.
10. Know your 80:20 Rules.

Here is our Curagmai.com post on how to find your website's 80:20 Rule: http://www.curagami.com/magica-thinking/new-seo/finding-80-20-rule/



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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Design Revolution | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.


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Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer
Martin (Marty) Smith's insight:

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

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Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.