Must Design

User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include:

* Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).

* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).

 

Would add bubbles about the size of "mobile first" for:
* Predictive Analytics.

* Real Time "read the cookie, fire the design" triggers.

* Move to branching business logic controlling design elements.

 

I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now. 

Why aren't we?

I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.  

Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.  

The e-commerce sector has long been known to develop websites that did not put much focus on design. They tend to get very cluttered and bogged down, consistently suffering from not being user friendly.

What do waiting tables and UX design have in common? One UX director weighs in on how we can learn how to handle design problems from the physical world.

What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.

Marty Note

1. Flat UI - AGREE and general agreement.2. 'Mobile first' - AGREE! & trying to wrestle that pig to ground now with CrowdFunde.3. Yet more scrolling - Agree and coming from mobile too.

4. More HTML5 goodness - Agree.

5. More HTML5 badness - Yes goes hand-in-hand with #4

6. Micro UX - New to me, can't judge yet.

7. Less text - Agree we are moving to the visual web and lean content (more infographics, arresting images and graphics less text)

.8. Minimalist navigation - Agree and this is coming from MOBILE (working CrowdFunde's "mobile first" design right now and navigation is expensive in mobile.

9. CSS replaces images - Agree CSS Canvas is going to make many images needless weight on the page.

10. Video / moving backgrounds - AGREE!

11. Richer content experiences - Agree especially video.

12. Making the most of one page - Agree, but don't agree with single page sites (we aren't there yet).

13. Varied typography - Agree there is a lot happening on the server side with type.

14. Monochromatic design - New to me, but more likely than

15. Hypercolour - Not Sure color is easy to do BAD online and more color can make a mess.

16. Cards / tiles - Fascinating and new to me, read why cards are future of the web

http://insideintercom.io/why-cards-are-the-future-of-the-web/

17. Bigger, better imagery (Agree, cloud caching and CDNs making this possible).

18. Fixed position content / navigation - Agree as social widgets already doing this