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Scoop.it!
The December spirit of holiday consumerism is once again festooning the airwaves. Storefronts are trumpeting their gift-giving slogans, and email inboxes are overflowing with tantalizing discounts. The current branding bounty makes an interesting sibling to November's election season. One month ago, presidential advertisements waged a similarly irrepressible campaign for our dollars and our votes.
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From cave paintings to heavy metal band names, the PBS series Off Book traces the importance of logos through the ages. Delete the scoop?
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We try to layer logos into our daily teaching as much as possible. Not only do they subtly help students become familiar with media literacy, but they also add pizzazz to bland handouts and SMARTboard files. Mostly, we acquaint our kids with logos because they fortify such a range of curricular lessons. Students are already investigating actual insignia of western cattle and heraldic crests. They identify the trademark signatures of John Hancock and Walt Whitman, and the presidential emblems of the 2012 election go a long way toward conveying personalities and messaging. Students also actively need to brand themselves, to take control of their online profiles and their future dossiers.
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