We admit that we're fanatical about the power of logos to expand student learning. A logo packs a world of meaning into a tidy visual icon. Corporate and candidate logos combine precise elements, such as color, text, strategy, replicability, malleability, recognition, branding, and loyalty. For students, if they can unpack these multiple tiers of significance, then they can truly grasp the messages stowed within each succinct icon. This is visual and cultural literacy at its best.