As educators, we constantly reinforce the skills of media literacy with our learners. This includes traditional types of media, but as more advertising moves online, it’s important to transition beyond the usual print ads, television commercials, and radio announcements. Today's learner needs to be savvy about new media. Traditional advertising is direct; we see, hear, or read it. Other than tapping our senses, it does not take advantage of our privacy. Digital advertising is subliminal and unseen. It secretly gathers data to aggregate and push ads to the devices our students use.