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Visualizing Privacy: Adtech & The New Media Literacy

Visualizing Privacy: Adtech & The New Media Literacy | Design in Education | Scoop.it

As educators, we constantly reinforce the skills of media literacy with our learners. This includes traditional types of media, but as more advertising moves online, it’s important to transition beyond the usual print ads, television commercials, and radio announcements. Today's learner needs to be savvy about new media. Traditional advertising is direct; we see, hear, or read it. Other than tapping our senses, it does not take advantage of our privacy. Digital advertising is subliminal and unseen. It secretly gathers data to aggregate and push ads to the devices our students use.

 

 

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Scriptwriting, the ‘Languages of Film,’ and Media Literacy: Teaching the Oscars with Frank Baker — @Peter_Gutierrez Connect the Pop

Scriptwriting, the ‘Languages of Film,’ and Media Literacy: Teaching the Oscars with Frank Baker — @Peter_Gutierrez Connect the Pop | Design in Education | Scoop.it

"Frank W. Baker runs the internationally recognized Media Literacy Clearinghouse website and conducts media literacy workshops at schools, conferences and districts across the US. He is also the author of three books: Coming Distractions; Political Campaigns and Political Advertising: A Media Literacy Guide; and, most recently, Media Literacy In the K-12 Classroom. Mr. Baker is a consultant to the National Council of Teachers of English (NCTE) and the South Carolina Writing Improvement Network, and in fact will be speaking on media literacy at the conference of the South Carolina Association of School Librarians on March 6-7."

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Thinking Visually at UNL: Shoes or Ice Cream?

Thinking Visually at UNL: Shoes or Ice Cream? | Design in Education | Scoop.it

Useful resource for teaching encoding vs decoding media messages. Shoes or ice cream? Add this to your media literacy material.

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This Infographic Explains What Native Advertising Is

This Infographic Explains What Native Advertising Is | Design in Education | Scoop.it
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.

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Saving Kids from Sneaky Online Marketing - The Digital Shift

Saving Kids from Sneaky Online Marketing - The Digital Shift | Design in Education | Scoop.it
Every day young people are being bombarded by subtly manipulative forms of marketing on their favorite websites.
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