Design for Global Health
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Rescooped by Margaret Cornelius from Digital Health
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How mobile became mighty in healthcare

How mobile became mighty in healthcare | Design for Global Health | Scoop.it
Without a doubt, 2014 will be declared the year mobile became mighty in healthcare. No matter where in the world you live, whether you are talking about patients, consumers, or healthcare providers, mobile is revolutionising the future of healthcare – so much so, that it's worth taking a closer look at 10 powerful trends emerging throughout the mobile health space. We'll also be showcasing our findings on mobile health user experience at the Mighty Mobile seminar at the inauguralCannes Lions Health festival.

Via Alex Butler
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Scooped by Margaret Cornelius
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DebateGraph

Debate map visualization of: 12,000+ maps and counting! Click on the bubbles to learn more – and log-in to create free public and private maps on any topic.
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Rescooped by Margaret Cornelius from real utopias
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Daniel Kahneman’s Gripe with Behavioral Economics

Daniel Kahneman’s Gripe with Behavioral Economics | Design for Global Health | Scoop.it
Nobel-winning psychologist Daniel Kahneman explains his problem with people using the term ‘behavioral economics.’

Via jean lievens
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Rescooped by Margaret Cornelius from Designdeserviços
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Brainstorming at the d.school

Stanford d.schoolers demostrate how to brainstorm effectively Credits: Created by: John Shinozaki and Leticia Britos Cavagnaro Actors: Adam Royalty, Jaki Cla...
Via Romulo Amorim Correa
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Rescooped by Margaret Cornelius from Global Public Health
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CDC - Blogs - Our Global Voices

CDC - Blogs - Our Global Voices | Design for Global Health | Scoop.it
CDC - Blogs - Our Global Voices - Raising our voices to improve health around the world.

Via Julia LeMense
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Julia LeMense's curator insight, July 28, 2013 2:32 PM

Nearly 1.5 million people due each year from viral hepatitis. 

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Banny Banerjee - Design Thinking: An approach to Strategic Transformations

ASP 8th Cycle Opening - February 10th 2012 - Politecnico di Milano Banny Banerjee teaches Design and Innovation at the Stanford D-School and the Stanford Des...
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Rescooped by Margaret Cornelius from The MarTech Digest
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Behavioral Data Is Key to B2B Marketing Automation - eMarketer | #TheMarketingAutomationAlert

Behavioral Data Is Key to B2B Marketing Automation - eMarketer | #TheMarketingAutomationAlert | Design for Global Health | Scoop.it
Companies’ decision-makers often get far down the sales cycle via digital means, and so it falls to the marketing departments, as opposed to sales, to guide and nurture these leads.

 

Key excerpts...

 

Relying on automated solutions to create and deploy lead nurture programs is not new, but business-to-business (B2B) marketers are eyeing them with a renewed focus, according to a new eMarketer report, “B2B Marketing Automation: Using Behavioral Data to Power Lead Nurture.”

 

In 2012, one in 10 digital marketing dollars spent by US B2B marketers went to marketing automation, according to a survey by Wakefly, a digital marketing firm that also advises clients on marketing automation programs. Though a greater portion of budgets were allocated to web redesigns and pay-per-click (PPC) advertising, marketing automation had the largest year-over-year growth of any area: 233%.

 

Behavioral data, however, can minimize those risks. In tracking a prospect’s digital footprint across websites, email, search and even social, B2B companies can begin to understand a potential buyer’s needs, wants and interests based on as little information as an email address or a cookie ID.


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marketingIO's curator insight, August 20, 2013 10:17 AM

As you know, eMarketer pulls data from across a variety of sources to create its reports, as demonstrated by the above scoop. What I thought was  fascinating was the middle paragraph, where 10% of the budget is going towards marketing automation (however that is defined), and the Y2Y growth at 233%. That will start to tail off in 2020!


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