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中国设计教育网的设计方法、工具等内容聚合频道
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | design education cn | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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17位设计师的工作空间

17位设计师的工作空间 | design education cn | Scoop.it

看看设计师的个人工作空间吧,从这里你会发现,他们无论男女,其工作空间都那么整洁、舒适、有品味,完全不是我们想像中的艺术家的邋遢、混乱与随性。

 

17 Designers you Should Know and their Workspaces

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弯曲木概念自行车-安迪·马丁总部设计

弯曲木概念自行车-安迪·马丁总部设计 | design education cn | Scoop.it

设在伦敦的安迪·马丁总部的建筑师被要求设计的弯曲木概念自行车。


Via Deloste
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15个墙皮雕刻的肖像作品

15个墙皮雕刻的肖像作品 | design education cn | Scoop.it

作者来自葡萄牙里斯本的艺术家Alexandre Farto aka Vhils。墙皮在艺术家手里也成了艺术作品,成了他们展示奇思妙想的空间与工具。


Via Kuniko
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网页设计师可以从印刷设计中学到的20件事

网页设计师可以从印刷设计中学到的20件事情 | design education cn | Scoop.it

 

这里有20个来自世界各地的印刷设计的技巧,可以使您的在线工作从排版、图像选择,到页面布局,都产生令人惊叹的效果。

 

Here are 20 tips from the world of print design which you can use in your online work to make (even more) stunning layouts.

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