Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.
Vietnam-based architect firm Vo Trong Nghia Architects designed an environmentally-friendly structure for FPT University that is located about 34 km away from Hanoi. The façade of the seven-story building is designed to look like a checkerboard, with huge floor trees placed in the openings. The openings also let in lots of natural sunlight, saving on energy. Measuring at 11,065-square-meters, the structure will also feature a green roof to protect the whole building from too much sunlight. According to the architects, “the structure is intended to promote sustainable development in Vietnam,” and “instill sustainable practices in the future generations”.
The winners of Re-Thinking the Future’s 2014 design competition – a competition that asked architects, designers, planners, and students from all over the world to submit “radical solutions for the present day problems” of climate change – have been announced.
Requesting both built and conceptual works, the jury of 20 architects from firms such as SOM, AEDAS, and Perkins+Will evaluated the projects across a range of categories, from mixed-use and residential buildings to urban and landscape design.
The Great Gulf Active House by Superkül Inc is run on 100% renewable energy.
The Great Gulf Active House by Superkül inc as example: a home that “sets a new precedent in Canadian residential development”.
Designed for one of Canada’s largest home builders - Great Gulf – the sleek architectural style was backed up by environmental responsibility and energy efficiency. Occupying a lot in a new suburb outside of St. Catharines, Thorold, ON, Canada, the 3,290 square feet residence showcases its highly contemporary silhouette with pride.
A pair of skyscrapers by Boeri Studio are nearing completion in Milan, featuring as many trees as could be planted in a hectare of forest.
The studio led by Italian architect Stefano Boeri came up with the concept of Bosco Verticale, or Vertical Forest, as a way to combine high-density residential development with tree planting in city centres.
The first project born from this concept is now nearing completion in the Isola area of Milan's fast-developing Porta Nuova district. Two towers, measuring 80 and 112 metres, are set to open later this year and are already home to 900 trees.
"The project is set to create a new standard for sustainable housing," said engineering firm Arup, who is working alongside Boeri Studio to deliver the project...
Il n'aura fallu qu'un seul jour pour fabriquer la première maison par impression 3D et c'est dans la ville de Shanghai que cela s'est passé il y a quelques semaines. C'est la société Shanghai WinSun Decoration Engineering Co qui est à l'origine de ce baptême dans l'industrie de la construction et explique travailler depuis plusieurs années ...
Shigeru Ban’s inventive yet frugal Nomadic Museum berths on the Santa Monica beachfront
For the past 14 years, Gregory Colbert has been filming the interaction of animals and humans around the world, creating images of great beauty. In 2002, he mounted an exhibition, Ashes and Snow, in the Corderia of the Venice Arsenal e. and invited Shigeru Ban to design a prefabricated gallery in which this show could be displayed in varied locations.
Naturalist and architect shared a concern to make the building environmentally sensitive, and for Ban it was a challenge to recycle commonplace materials on a heroic scale.
Passive Houses are essentially buildings which use very little energy for heating and cooling, whilst also providing a high level of comfort.
The houses are so energy efficient they can save up to 90% in heating costs. One of the main focal points of Passive Houses is minimizing air leakage from the property. In fact, for a house to be certified, ‘the building must not leak more air than 0.6 times the house volume per hour’. The houses implement the latest in insulation technology, triple-glazed windows, balanced energy recovery ventilation and limiting thermal bridging, being heated mostly using ‘passive’ energy from electrical equipment, people and passive solar gains...
"This cool new historic mapping app from the folks at esri and the U.S. Geological Survey is worth exploring. What it does is take 100 years of USGS maps and lets you overlay them for just about any location in the nation. That allows users to see how a city – say Harrisburg – developed between 1895 and today. The library behind the project includes more than 178,000 maps dating from 1884 to 2006."
BIG presents a vision for the future of Denmark's Givskud Zoo where animals and humans "co-exist", and all the architecture is hidden within the topography.
Named Zootopia, the proposal reimagines the 1960s zoo and safari park in central Jutland as a continuous landscape of forests, savannahs and rivers that centre around a sunken courtyard of visitors' facilities.
"It is our dream – with Givskud – to create the best possible and freest possible environment for the animals' lives and relationships with each other and visitors," said BIG, the office led by architect Bjarke Ingels.
In Dongnai, Vietnam, Vo Trong Nghia Architects has completed the construction of ‘farming kindergarten’, a large pre-school designed to accommodate up to 500 children. The project is envisioned as a model of sustainability set within the tropical climate, allowing the school’s young inhabitants to understand the importance of sustainable education and design.
A fully accessible green roof drawn in a triple-ring-shape creates three courtyards enclosed by the looping structure, providing safe and secure playgrounds for the kindergarten’s occupants. The different levels and gradients created by the building’s spiral form offer a series of distinct outdoor learning environments, where children are able to forge a close relationship with the natural world.
New York has become one of the world’s most populous, densely packed cities. What if you could redraw the city’s map – and build it from scratch?
If we were designing New York today, how different would it look?
The new New York City would balance the relationship between the information networks that the metropolis depends on and Earth’s finite resources.
All vital components of life would be monitored and attuned to the needs of every organism, not just humans. Supplies of food and water, our energy and waste and even our air would be sensibly scrutinised. Thanks to masses of miniaturised low-cost electronic components deployed across the city, communication becomes far easier. New York will grow and adapt to millions of new minds entering it everyday.
The city would make sure every need is provided for within its borders. How we provide nutrients, transports, and shelter would be updated. Dilapidated buildings would be replaced with vertical agriculture and new kinds of housing would join cleaner, greener ways to get around the city. What were once streets become snaking arteries of livable spaces, embedded with renewable energy sources, low-tech, green vehicles for mobility and productive nutrient zones. The former street grid could provide the foundation for new flexible networks. By reengineering the obsolete streets, we can create robust and ecologically active pathways.
While all this may sound optimistic, some of this city of tomorrow is already taking shape...
With a little bit of imagination (and a lot work), some talented architects have succeeded in designing dwellings made of shipping containers, ranging from off-the-grid guest homes to full time single family homes.
Shipping Container homes have their pros and cons: they are durable and eco-friendly, usually more cost-effective to build than conventional construction, and pre-fab modules can be easily transported by truck. But they also must be well insulated and sealed, as the steel conducts heat and can easily rust.
Here are 22 of the best modern shipping container houses built around the world to consider...
Bill Gates introduces Mosquito Week on his personal blog, the Gates Notes. Everything posted this week is dedicated to this deadly creature. Mosquitoes carry devastating diseases like malaria, dengue fever, yellow fever, and encephalitis.
Finnish studio AOR has installed an angular canal-side platform in King's Cross, London, where visitors can make contact with some of the local wildlife.
Named Viewpoint, the floating structure sits over the Regent's Canal on the edge of the Camley Street nature reserve. It provides a habitat for birds and bats, as well as an outdoor classroom where people can learn about the surrounding flora and fauna.
"We hope that Viewpoint will have resonance beyond its modest footprint and allow the many visitors to Camley Street Natural Park to discover this natural environment - a rarity in a metropolitan city such as London," added the architects.