design
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Rob Ellerington from The MarTech Digest
Scoop.it!

14 brands that increased conversion rates via responsive design - Econsultancy | #TheMarketingAutomationAlert

14 brands that increased conversion rates via responsive design - Econsultancy | #TheMarketingAutomationAlert | design | Scoop.it

Key excerpt...

 

It’s pretty straightforward to make a business case for mobile-friendly design if you have a transactional but non-responsive website: simply look at your conversion rates by device. They’ll probably be fairly woeful for tablets, and even worse for mobiles (certainly if ours are anything to go by). Add a dollop of simple maths and you’ll have some idea of the opportunity cost of not making the customer experience better for mobile and tablet users. 

 


Via marketingIO
more...
marketingIO's curator insight, August 7, 2013 11:01 AM

Please click through to see the 14 brands...actually, tweets from brand representatives. Then take a ballpark average, apply it to the number of mobile visitors, and determine the value of converting to a responsive design. A no brainer.


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Rob Ellerington
Scoop.it!

It's Nice That : Illustration: With hip hop, atheism and skateboard designs, Dominic Owen is back and better than ever

It's Nice That : Illustration: With hip hop, atheism and skateboard designs, Dominic Owen is back and better than ever | design | Scoop.it
more...
No comment yet.