“These cards were designed for employees of a U.S. quarterly soccer enthusiast’s magazine. The cards are the same colour, size and shape as the penalty cards given to players during a match.”
Via Brian Yanish - MarketingHits.com
“Brand positioning is the central reason a customer chooses a brand. It’s the perceived ‘logic’ in the mind’s eye of the purchaser, telling them, ‘this is the brand for me’ at the point of purchase.”
Via COUCH Medcomms
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