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Massimo Vignelli: A Master in the Grammar of Design - NYTimes.com

Massimo Vignelli: A Master in the Grammar of Design - NYTimes.com | Marketing | Scoop.it
The Times remembers Master Massimo http://t.co/2q0D3r0gSE
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Marketing | Scoop.it

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Storytelling 101: Coca Cola Journey

Storytelling 101: Coca Cola Journey | Marketing | Scoop.it
This was originally published on the Limelight Network blog as part of my day-to-day responsibilities as Sr. Director, Marketing Strategy.

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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Marketing | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?

Via Karen Dietz, Murhaf Taia, Hans Heesterbeek
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Karen Dietz's curator insight, March 27, 2014 4:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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EXPhotoViewer for iOS - Cocoa Controls

EXPhotoViewer for iOS - Cocoa Controls | Marketing | Scoop.it

A drop-in full screen photo viewer for iOS with zoom, SUPER easy to use, just one line of code. It has the "zoom the rest of the app away effect" It works with any UIImageView, just laying around, in a table, in a cell in a custom made carousel, everywhere! Whats the "EX" for? it is for EXTRA AWESOME!!!


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The Storytellers: Mauricio Mota, The Alchemists Productions - Marketing

The Storytellers: Mauricio Mota, The Alchemists Productions - Marketing | Marketing | Scoop.it
The Storytellers: Mauricio Mota, The Alchemists Productions
Marketing
At our production company, we believe that no matter what you call it - storytelling, transmedia, franchise or world-building - it is the future.

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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...

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Karen Dietz's curator insight, April 1, 2014 4:03 PM

Here's a fabulous SlideShare program with a potent point about insights -- what they are, what they are not, and how cool they are. 


You may think you know what an insight is -- yet it's not what most of us think. This little piece of brilliance was put together by Antonis Kochellas from Ogilvy & Mather.


How does this relate to storytelling? Because understanding the insights you can gain from your personal and business stories -- and then leveraging those -- gives you access to a powerful force in the world. But only if you know and can recognize a true insight.


So go watch this slide presentation. Hopefully lightbulbs will turn on for you and your mastery of business storytelling will increase.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | Marketing | Scoop.it

Evolution of storytelling created for iversity.com.

Origins of storytellingAncient Egyptian storiesAncient Greek poetsShadowplay in AsiaTroubadoursPrinting pressShakespeare's playsMovies & radioGolden age of tvInternetTransmedia storytellingAlternate reality games


Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek
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Claude Emond's curator insight, April 5, 2014 8:11 AM

Good story told on this infographic. For those leaders who know that nothing beats telling a good story :)

Marta Torán's curator insight, April 6, 2014 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 2014 6:04 PM

Another interesting infographic

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Age of the Tiniest: Go Mobile! - Business 2 Community

Age of the Tiniest: Go Mobile! - Business 2 Community | Marketing | Scoop.it

From Coca-Cola investing huge bucks in mobile videos to the “tweet-a-coffee” campaign launched by Starbucks, the frenzy caused by mobile marketing has left no one unaffected. It’s no longer an emerging medium of advertising. In the last year, mobile marketing saw a growth of 75 percent, and when combined with social media, it has the potential to overtake most other forms of marketing techniques.


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Bob Frazier's curator insight, February 23, 2014 9:50 AM

Mobile Marketing just another componet of the Mobile Revolution, Mobile is NOW!  For weekly News, Articles and Updates on Mobile Marketing, Mobile Advertising, Mobile POS, Mobile Payments, Mobile Online Ordering, Mobile Loyalty, Mobile Table Side Ordering and Mobile Reservations subscribe to the free "Restaurant Newsletter" at http://pos-advicenewsletter.com/ 

David Marsh's curator insight, March 4, 2014 11:45 AM

Mobile marketing is growing like crazy - people always have their mobile devices with them these days.

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Seducing Moving Targets: Four Rules for Luxury Brand Mobile Content Marketing

Seducing Moving Targets: Four Rules for Luxury Brand Mobile Content Marketing | Marketing | Scoop.it
The strategic dilemma of how best to convey the luxury brand story and experience to a mobile audience has not been successfully solved. The mobile device, as a platform for brand communications, i...
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The Way to Personal Branding

The Way to Personal Branding | Marketing | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Brian S
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Rim Riahi's curator insight, February 9, 2014 11:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 2014 11:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 2014 3:07 AM

Not a bad little summary

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The Best Designer Freebies (February 2014)

The Best Designer Freebies (February 2014) | Marketing | Scoop.it
Here are the best designer freebies from February 2014. We have free UI templates and kits, icon sets, fonts, Photoshop brushes, PSD templates, extensions… and everything else in between.

Via Brian Yanish - MarketingHits.com, Marc Kneepkens
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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Marketing | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...

Via Karen Dietz, Hans Heesterbeek
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Karen Dietz's curator insight, April 17, 2014 2:05 PM

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Verone Medley Travis's curator insight, April 18, 2014 5:42 PM

Ken Burns is a visual story teller.

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5 Ways To Have Great Conversations Full of Stories

5 Ways To Have Great Conversations Full of Stories | Marketing | Scoop.it
Is conversation a lost art? Here's how to bring it back--from placing yourself in the right environment to listening the right way.

Via Karen Dietz, Hans Heesterbeek
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Theophilus's curator insight, March 29, 2014 4:19 AM

These insights are quite transferable to education - maybe that is where it should start. Too little emphasis is placed on listening skills when it comes to great conversations. Mortimer Jerome Adler wrote an amazing book many years ago called, "How to Listen, How to Speak". With his focus on civil dialogue, it could be a handy supplement to the insights from this article.


David Hain's curator insight, March 29, 2014 4:34 AM

Have a conversation filled weekend!

Susan Burnell's curator insight, March 31, 2014 11:57 AM

Storytelling connects us with our audiences in memorable ways.

 

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Storytelling – The New Age Digital Marketing Tool

Storytelling – The New Age Digital Marketing Tool | Marketing | Scoop.it
This blog post from Activ Eight Dimensions (AED) talks about storytelling and why it is a very important tool in Digital Marketing.

Via José Carlos, Hans Heesterbeek
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Social Media Addiction and Other Mobile Marketing Trends [Infographic]

Social Media Addiction and Other Mobile Marketing Trends [Infographic] | Marketing | Scoop.it
With Lenovo buying Motorola and a new generation of devices on the way, there’s rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing.

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Brian Yanish - MarketingHits.com, Marc Kneepkens
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Marc Kneepkens's curator insight, February 1, 2014 10:23 AM

Very persuasive numbers.

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Infographic: Creating a transmedia project

Infographic: Creating a transmedia project | Marketing | Scoop.it
Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects.

Via Claudio Gentile, Hans Heesterbeek
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Claudio Gentile's curator insight, April 1, 2014 9:46 AM
#Infographic: Creating a #transmedia project | via @kidscreen
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Focus on ... Transmedia storytelling | Third Sector

Focus on ... Transmedia storytelling | Third Sector | Marketing | Scoop.it
Read 'Focus on ...Transmedia storytelling' and the latest charity & voluntary sector news & best practice on Third Sector (Immerse people, reward people, convert people: @londoncharlotte on the power of transmedia storytelling

Via Hans Heesterbeek
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How to Use the Gestalt Principles for Visual Storytelling #PoDV

How to Use the Gestalt Principles for Visual Storytelling #PoDV | Marketing | Scoop.it
This is the fifth and final post in our series ‘Principles of Data Visualization’ #PoDV

In the past few weeks we discussed the

Via Hans Heesterbeek
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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Marketing | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon
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Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Marketing | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Social media, the human element and your brand

Social media, the human element and your brand | Marketing | Scoop.it
Social media is a massive relationship building exercise.
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