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4 Golden Rules in Creating Sports Drink Bottle Design

Nowadays there are more sports drinks than ever so if you want to make athletes buy your product you will need something to differentiate it from the others. And this applies especially for the package design of your sports beverage. Here are 4 great tips that will help you create a bottle that whispers to the athletes “ Drink me”.
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4 Reasons Not to Include Call-to Actions in Your Website Design

Nowadays excluding call to action buttons from your website design sounds like a marketing suicide. People are so used to them, that seems they couldn’t make it trough your website without CTAs guidance. But before you put these buttons in your website you might want to read these 4 reasons why call-to-action may not be suitable for it.
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Keep Your Head Cool – How to Save Your Brand in Crisis

Nowadays the information spreads faster than ever and all brands get some tarnish occasionally. Take Coca-Cola’s ‘Simply Orange’ for example. They claimed this is pure orange juice, but it turned out they used something called Black Book Algorithm to make their beverage have the same taste 365 days a year. This article gives a few good tips on what to do during branding crisis.
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6 Inspiring Examples of Brilliant Liquor Bottle Designs

It’s not a secret that when we purchase liquor and other non-essential items our choice heavily depends on the bottle design. Here is a collection of 6 great and inspiring liquor bottles. They perfectly reflect a certain lifestyle everyone wants to be associated with – bold, sophisticated and classy.
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How to Turn Boring Barcodes into Outstanding Design Element

Barcodes are necessary evil - they're boring and ugly, but without them inventory and checkout would be impossible. Many designers hate to see these black and white box, slapped onto their fancy package design and I'm no exception. But what if we could think of a way to turn barcode into intriguing element of our design? Here are 4 wonderful ideas you haven't thought of.
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3 Lessons About Package Design Taken from the Olympics

Like the most of people I always thought only sports equipment and drinks packaging can be linked to sport event like the Olympic Games. But the past Olympics have taught me 3 important lessons on how to take the most of the opportunity and create package design of any kind of product capitalizing upon certain event.
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How to Make Eco-Friendly Package and Save Money

No doubt - recyclable containers are the most desirable among the top companies in the world today. However if you want to make a genuinely green package design and save money you need to know which materials, shapes and sizes to use for your project.
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5 Examples of Perfectly Balanced Beverage Designs

Beverage design has the huge potential to release a designer’s creativity. Actually, some designers get so carried away with their concept, that in the end no one “gets” it. The key to make a beverage design, which will be both attractive and functional is BALANCE.
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5 Ways Lines Can Affect Your Website Users

Lines can play an essential role in your website design. Though they can't add the flare of more dramatic design elements they can be used for quite wide range of purposes. Here we have gathered 5 ideas to use lines to affect your users' experience in different ways.
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SmashBrand work on the Cover of Packaging Design Magazine | SmashBrand

SmashBrand work on the Cover of Packaging Design Magazine | SmashBrand | Howto Design | Scoop.it
It is a great honor to be featured on the cover of Asia's leading packaging design magazine. Why should other design firms care about this?
Jeff Teller's insight:

How The Packaging Design World Has Changed


There has been some notable changes in our industry over the last couple of years. For instance, China is set to become market number 2 for board, plastic and paper packaging design, surpassing Japan in 2013. It's a great business opportunity for professionals like us. We expect companies from North America to be in high demand in the near future.

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Cardboard Boxes, More than Just for the Homeless | SmashBrand

Cardboard Boxes, More than Just for the Homeless | SmashBrand | Howto Design | Scoop.it
Cardboard is a highly useful and important packaging material, and here we explain this substrate in detail.
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8th Wonder Of The World - Cardboard Boxes


Even though it might sound too far off, we think cardboard boxes are awesome. We at SmashBrand worship them. And there are many reasons for that. Here are our three main reasons for being huge fans of cardboard boxes.

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Photoshop Doesn't Make You a Designer | SmashBrand

Photoshop Doesn't Make You a Designer | SmashBrand | Howto Design | Scoop.it
So, you think you’ve mastered the nuances of Photoshop. You clearly have what it takes to be a top tier graphic designer, right? Well maybe not....
Jeff Teller's insight:

Why Being A PC Whiz Doesn't Make You A Designer


Even though you have mastered the ins and outs of Photoshop or Adobe Creative Suite, it doesn't mean you're a designer. You might be talented and creative, you might have made some awesome mock ups, but you still need time to acquire knowledge from the industry and experience working with clients.

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Why You Probably Don't Need a Website Redesign | SmashBrand

Why You Probably Don't Need a Website Redesign | SmashBrand | Howto Design | Scoop.it
Unless you still use a hit counter and the photographer who took the picture you stole for your homepage is threatening to break your legs, you might not need to redesign your website. Here is why.
Jeff Teller's insight:

When Website Redesign Won't Help Your Business


If your website is up to date, you don't have to listen to SEO companies telling you otherwise. But if it drives away your clients, you might have to consider fixing the issue. Oftentimes your only option isn't a website redesign, but business rebranding. 

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How to Avoid Mistakes in B2B Branding

A recent study has shown some unexpected results about B2B firms. Despite all the money and time invested in creating relative, trustworthy and intriguing branding message, they end with something that slightly interests their clients. T this short, but informative guide will help you create a business-to-business branding message that is stimulating and really talks to your clients.
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6 Tips on How to Make Your Label Design Without Professional Help

It is perfectly respectable to run a small business and try to make most the things that don’t fit in your budget on your own. It’s no secret that most startups cannot afford the services of a professional design firm for their first labels. But there are 6 ways you can get away with self-made label design – at least until you can afford to bring in the professionals.
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Great Tips on Becoming and Respected Professional in Design Industry

If you don’t manage to play along with others, you are most likely to fail in the design industry, no matter how talented you are. Keeping a nice work environment boosts creativity and makes others want to work with you, which should be your professional goal.
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Think Outside the Bottle: Patron’s Packaging Design

There’s no secret that when it comes to choosing which alcoholic beverage to buy consumers always look at the bottle’s design first. Tequila makers Parton have understood that aesthetics is the king and created unique elegant package design, which makes their product stand out on the shelf.
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6 Excellent Examples of Low-Impact Companies & Their Products

To become big is to think big. Here are 6 examples of low-impact food businesses that combine perfectly sustainable branding and innovative vision. They’re not simply using organic ingredients and recyclable packaging for their products, but trying to make the business industry work hard on saving the environment.
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Top 5 Package Design Mistakes to Avoid

Why some products are more attractive for the customers and others are oftenly left on the shelf? These top 5 customer complaints on packaging will answer your questions and help you avoid the most common mistakes in creating a package design.
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The Secrets of Women’s Clothing Package Design

Men and women have different approach when buying their clothes, which definitely requires different packaging design for their clothing. Actually most of women’s garments aren’t packed in order to be easy to try them before the purchase. However accessories, underwear and some luxury items require their own containers and a good designer has to know the best way to wrap & present them.
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How to Make the Best Paper Label Design

Nowadays there is a great variety of technologies to shape any material. However if you want to process a material as traditional as paper you need to be familiar with the different options what advantages do they give you. This will help you to choose just the right one that will suit best to your paper label design.
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Why Big Luxury Items Need Good Package Design

The design crew of SmashBrand, is genuinely surprised by the way expensive PCs or flat screens are packaged. Even though customers rarely make decisions for such products based on how their packaging looks like, it shouldn't be neglected. Every brand in the sector can and will benefit from better, streamlined and sophisticated packaging design.
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Three Things Your Food Labels Absolutely Need | SmashBrand

Three Things Your Food Labels Absolutely Need | SmashBrand | Howto Design | Scoop.it
With all of the decisions you'll have to make regarding you food product and its packaging, it's important to keep the labeling as simple and as possible. Why?
Jeff Teller's insight:

3 Steps To Improve Your Food Labels


Food labels get lots of attention by buyers. After all, people want to know what they eat and pay for. Besides listing ingredients you should keep in mind to always create simple and effective designs.

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Three Reasons Your Label Isn't Attracting Your Customers | SmashBrand

Three Reasons Your Label Isn't Attracting Your Customers | SmashBrand | Howto Design | Scoop.it
Jeff Teller's insight:

3 Reasons Why Customers Don't Look At Your Products


Label design is fairly important part of your marketing strategy. It differentiates your product, draws customers' attention and finally convinces them to buy your goods. So, when you have problems selling stuff, look at your label and think how it might be improved. Here are our three suggestions.

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Old Packaging Can and Should Learn New Tricks | SmashBrand

Old Packaging Can and Should Learn New Tricks | SmashBrand | Howto Design | Scoop.it
Your packaging design needs to catch up with the times. If you don't, you’ll miss out on a population that is sprinting into the future.
Jeff Teller's insight:

Why Package Design Evolution can't Be Stopped


Well, the answer is demographics. Even though your package design was OK with customers 10 years ago, today you have a different type of customers. They are children of technology and have completely different preferences from their parents. Address this issue to capitalize on numerous lucrative opportunities.

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