Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format.You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 15 print ads that should make you rethink the word "traditional."...
Via Jeff Domansky
“With over 232 million people around the world using Twitter on a regular basis, it’s easy to see its’ impact on society.” This infographic from eLearners focuses on the main psychological reasons behind Twitter, including who uses it (35% are between 18 and 29 years old), what they share (nearly 25% claim they don’t hold back and share most things or everything online), and why they tweet (it helps fulfill basic social needs such as belonging and affection).
Via Ivo Nový, Günter Schumacher, Scott McElreath
“You’re going to start hearing a lot more about Vine in the coming months. As the most micro of the popular micro-video platforms, Vine is poised to become a vibrant space for brands, influencers, and consumers to connect in meaningful (albeit bite-sized) ways.Earlier this week, Twitter announced the acquisition of Niche, a platform which provides analytics and a connection to brands for leading Vine content creators. The acquisition signals that Twitter is going to invest more of its attention to Vine, and continue to grow it as online video surges in popularity.”
Via Ivo Nový
In their new book, Digital Fluency: Building Success in the Digital Age, Christian Briggs and Kevin Makice offer a roadmap to digital fluency for individuals and organizations. So what's the difference between digital literacy and digital fluency? According to Briggs and Makice, literacy means you know what tools to use and how to use them, while fluency means you also know when and why to use them. They also offer this core definition: "Digital fluency is the ability to reliably achieve desired outcomes through use of digital technology." Under this definition, fluency also includes the ability to choose the right tools and use multiple tools in combination. The distinction between literacy and fluency is a very useful framework for thinking about how to survive and thrive in the digital age, and the concept of digital fluency has also been explored by Mitchel Resnick, professor of learning research at the MIT Media Lab. In a 2002 report, Resnick offered the analogy to learning a foreign language: Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Lynnette Van Dyke, Juergen Wagner
“ Traditional media still has an important role to play. You'll continue to see those Times Square billboards flashing day and night. But with social media as a growing medium, marketing and PR should consider...”
Via Rami Kantari
One of the hidden gems which appeared with the 1.6 version of Joomla is the Redirect Manager - a simple system which allows you to identify and fix broken links. Before the Redirect Manager was introduced, the only way to find and fix broken URLs was to use a third party extension, an SEO scraper such as Screaming Frog, or looking in your server logs. Now it's possible to identify and manage broken links within the administrator panel of your Joomla website.
Via Patric Lougheed
“Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right peo…”
Via Scott McElreath
“ Computer scientist Mark Pritt, along with colleagues at Lockheed Martin in Gaithersburg, Maryland, developed a new algorithm to handle thousands of images and speed up the process of creating an orthorectified map from UAV aerial imagery.”
Via Fernando Gil
“Teachers really like the ability to display their iPad or their students' iPads on a projector screen. Projecting on a large screen is great for demonstrations, simulations, explanations, and showing examples. There are several ways this can be done in the classroom. Read the post for more information and for a handy chart.”
Via Luísa Lima, Juergen Wagner
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