Design Anthropology
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Storytelling

Storytelling | Design Anthropology | Scoop.it
Storytelling is a method of creating imagery, emotions and understanding of events through an interaction between a storyteller and an audience.
Storytelling is uniquely human. It is the original...
Julie Cook's insight:

Storytelling is a great design thinking technique. This method which is as old as humanity, is so simple and yet challenging. It is difficult to tell a good story, in a simple and engaging manner.

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Building Innovation around Experiences

Building Innovation around Experiences | Design Anthropology | Scoop.it
Innovation is not magic. It is also not just an incremental process, otherwise the six sigma process would have moved many companies to the ranks of Google and Apple. When we think of innovation;...
Julie Cook's insight:

This is the first installment in a series of 4 articles on core principles of innovation. The first article, looks at Building Innvoation around consumer (user) experience.

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Contemporary Indian Design and Pool Magazine

Contemporary Indian Design and Pool Magazine | Design Anthropology | Scoop.it

The showcase of designers from diverse fields in the Indian Design Magazine ‘Pool’, is a testament to the pioneering spirit of this country’s designers, who are not afraid to push their designs in to the global and local markets both technically and aesthetically but also strongly value and respect the traditional history of their crafts people and include their influences. I think I would like my buddy to keep this duality of tradition and modernity in balance.

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Think of Innovations as Systems

Think of Innovations as Systems | Design Anthropology | Scoop.it
In the last post we looked at Nike and the first principle wof successful innovation built around contextual user experiences. These experiences are centered around a particular offering, service or...
Julie Cook's insight:

The second pillar in creating innovation is to include and study all the relevant systems.

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The Birth of Design Anthropology in USA 1970-1980s | Culture, Design and Anthropology: An Australian Prespective

The Birth of Design Anthropology in USA 1970-1980s | Culture, Design and Anthropology: An Australian Prespective | Design Anthropology | Scoop.it

Design Anthropology in its many guises has paved the way for an environment where mutual learning can take place, where the user is being engaged and allowed to interact in familiar terrain, the ethnographer is allowed to be involved in the reality of what really happens in a practice and the designer is given the opportunity to continuously create prototypes based on real user experience.

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Chinese Aesthetic Transculturation | Culture, Design and Anthropology: An Australian Prespective

Chinese Aesthetic Transculturation | Culture, Design and Anthropology: An Australian Prespective | Design Anthropology | Scoop.it
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