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Left and Right Brain User Personas

Left and Right Brain User Personas | deSIGn | Scoop.it
Today: How an understanding of brain lateralization can help us design better software.

First let's clear the air. There's been a lot of cringe-worthy popular science written about the divided brain.

Via Michael Allenberg
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Terry Patterson's curator insight, July 12, 2013 1:16 AM

Of course the use of Personas needs to be informed by research first, it doesn't hurt to know a bit (or become familiar with) the understanding of right-brain and left-brain characteristics. 

Michael Allenberg's comment, July 12, 2013 9:30 AM
Agreed Terry! Knowing the insights of the human brain and being empathetically aware of differing personality traits is a tremendous assets when building Personas not fully-informed by user research. I have encountered these scenarios a few times, either the work is too heavily under NDA to effectively ask the right questions during the user-interview phase or the company is smaller and lacking the up-front budget for thorough interview research this early in the SDLC. In either of these particular cases, the ability to augment and create more fully-developed Personas based on a well-rounded understanding of the human psyche is invaluable.
Two Pens's curator insight, July 16, 2013 12:47 PM

Wonderful article that provides a lot of insight into the left and right brain processes. Even though aimed at software devs, it's a great read for writers (guess which metaphor based side I reside on).

Rescooped by Tanvi Baste from Wireframes and UI, UX
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Flat Web Design: Trend Or Revolution? - The Usabilla Blog

Flat Web Design: Trend Or Revolution? - The Usabilla Blog | deSIGn | Scoop.it
Every so often, new ways of doing something sneak into our lives and work habits. Reason for this can be changing personal preferences, new technologies, o

Via PowerStory
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PowerStory's curator insight, April 24, 2013 1:28 PM

certainly a trend! 

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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | deSIGn | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.
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Windows UI Concept

Windows UI Concept | deSIGn | Scoop.it
See attachment for the full desktop view. This is something I put together a couple of months ago during the winter break. Just wanted to create a cohesive Windows environment and avoid clutter. Th...

Via PowerStory
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PowerStory's curator insight, April 26, 2013 8:51 AM

nice clean design for windows 8.  i prefer a flat design, but i do like the use of white space

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30 Great Websites with Parallax Scrolling

30 Great Websites with Parallax Scrolling | deSIGn | Scoop.it
The parallax effect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.
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