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Rescooped by Anna Piot from Just Story It Biz Storytelling
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CharacterLab :: Figuring Out Your Brand Story Persona

CharacterLab :: Figuring Out Your Brand Story Persona | des Mots et du Sens | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.

 

What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.

 

There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.

 

Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!

 

Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.

 

Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.

 

Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.

 

So go have fun!


Via Karen Dietz
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Rescooped by Anna Piot from Just Story It Biz Storytelling
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How to Make Your Customers the Hero of Your Story

How to Make Your Customers the Hero of Your Story | des Mots et du Sens | Scoop.it
I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a good thing.

 

John Jantsch at Duct Tape Marketing does it again by putting together a post that is very detailed about how to find, craft and share your customer's stories while making them the hero -- not you.

 

Yes, there will be stories you share where you are the focus. But not all the time, please.  It's about creating a balanced repertoire and making sure you share lots of stories where the customer is front and center.

 

This is a vital skill for any business owner to develop. It's a lot easier to share stories about how you saved the day. But how do you share your biz stories and have the focus be all on the customer? It is a subtle, but important shift.

 

This article gives great tips on how to re-orient your biz stories so your customers become the heroes.


Via Karen Dietz
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Karen Dietz's comment, April 3, 2012 10:54 AM
Thanks for re-scooping this Becky! You are awesome :)
Becky Gaylord's comment, April 3, 2012 11:46 AM
Most welcome, Karen. Love sharing worthy content!
Karen Dietz's comment, April 4, 2012 10:51 AM
Thank you for re-scooping this Anna! Have a great week :)