While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.
What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.
There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.
Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!
Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.
Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.
Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.
We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.
Emotions are the most important ingredients for narrative storytelling. They are the driving factor for every human action – use them wisely and you can create believable and appealing characters that touch your audience. In this article we will have a look at what emotions are and why they are so important for every story.
Georges and co' organise des stages pour les enfants et les adultes, ces cours permettent l'apprentissage de la calligraphie et son histoire, ainsi que développer le sens créatif des petits et des grands à l'aide d'un calligraphe professionnel.
During a year, Gretchen Rubin spent test-driving studies and theories about how to be happier and shared her findings in a book called "The happiness project". Every Wednesday, she shares on her blog her insights to help you create your own happiness. And that's something that sometimes begins with making true friends. Here are eight tips she's got to make that happen.
L'Atelier de Charenton propose des stages de vacance pour les enfants dès 3 ans afin qu'ils puissent s'exprimer librement par la peinture, le théâtre et le modelage en compagnie d'animatrices bienveillantes.
What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process.
Here are 8 great storytelling tips for any nonprofit or for profit business. It's all about how to find your stories.
There are plenty of articles on how to tell a really engaging story that moves people to action. But where do you get those stories from?
Follow these tips and you will soon have a wealth of stories to choose from! I particularly like tip #6 -- Listen. Yes! So often this is left out of the equation. We are so busy thinking about the questions to ask and how to respond that we forget that the magic in evoking stories is simply to listen delightedly -- not critically.
And then tip #8 -- don't polish your stories too much. Well, keep them authentic but do clean them up a bit. There is no excuse not to have a well-crafted story. Not everyone on video is a good storyteller. And turning a recorded story into a well-written story takes crafting. My advice? Craft an awesome story while keeping it authentic --you want the person telling the story to be shown in the best light possible!
I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a good thing.
John Jantsch at Duct Tape Marketing does it again by putting together a post that is very detailed about how to find, craft and share your customer's stories while making them the hero -- not you.
Yes, there will be stories you share where you are the focus. But not all the time, please. It's about creating a balanced repertoire and making sure you share lots of stories where the customer is front and center.
This is a vital skill for any business owner to develop. It's a lot easier to share stories about how you saved the day. But how do you share your biz stories and have the focus be all on the customer? It is a subtle, but important shift.
This article gives great tips on how to re-orient your biz stories so your customers become the heroes.
Tous créatifs mercredi au petit dej !Ville de ParisNouveau rendez-vous de la créativité, les CreativeMornings déjà présents dans de nombreuses villes partout dans le monde arrivent à Paris le 21 mars prochain avec comme première intervenante, une...