Personal Branding and the Jungian Persona | Depth Psych | Scoop.it
The persona is simply your public personality. The better developed your persona is the better you will get on in the world.

 

Jung identified the persona as the bridge between the ego and the external world; in just the same way as the anima forms the bridge to the inner world. The persona is simply your public personality, the face you show the world. The better developed your persona is the better you will get on in the world.

 

This is a generalisation and suffers the limitations of any generalisation. Naturally some people get on pretty well with a very poorly developed persona, but these are the exceptions not the rule and then almost undoubtedly their progress in the world would have been enhanced had they a better, more cultivated, persona.

 

Bottom line, the persona is an invaluable tool in public life and social interaction. It plays an important role even in private life, your interaction with intimate friends and... (click title for more)