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Don’t Continue to Drink The Responsive Web Design Cool Aid!

The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and [...] Click here to view original web page at searchengineland.com Once again I ve read a poorly written self promotional article where the author makes flimsy points in regards to the importance of B2B web sites not having a responsive design for their web site. Don t even get me started on that part! The thing that really gets me is that the author insinuates that a site won t rank at all on Google mobile search results because of bad bounce rates. I m sorry but that are over 200 ranking factors and failing at just one does not doom you in any search results. Responsive Design Isn t Always The Best Solution Hey Mr. Smarty Pants the example images you give in your super authoritative example isn t what most B
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Pay Per Lead Conversions - How to Skyrocket your conversions by 391%

The answer is so simple but logical it's astounding that businesses just don't get it!
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5 Things Every Small Business Owners Need To Know About The Path To Purchasing On A Mobile Website

Consumers Are Spending Time Researching An average of 15 or more hours is spent per week by consumers on their smartphones and on average they ll return to visit the same mobile site on average 6 times! The number of return visits indicates that smartphone users may be bookmarking the sites they visit so they can easily access the site again. Searching With Mobile Starts With Search Engines This statistic is very revealing, mobile users are using more frequently than not a search engine to conduct research about potential businesses. Distance To A Local Business Matters To Consumers A distance of 5 miles is what 69% of those surveyed expected a business to be from the location they were searching from. Buy It Right Now 50% + indicated that their intent was to make a purchase within an hour after conducting research about a product or business.
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Google Local Plus Rating Filter for Search Increases the Importance of Having Positive Reviews

Google's New Rating Filter Google has made a subtle change to the options searchers have when looking for local businesses. I don't recall hearing or even reading about this change on any industry news sites. At any rate as you can see from the image above users can filter search results by the number of Google plus star reviews. This is pretty big because it's the next step in Google's drive to ensure users have the option to easily find the best quality merchants in their index. The image above is Google's new open graph results which display on some search quarries as an image carousel, it's mainly utilized in search with local intent by Google search users. As you can see a user can filter results by 2, 3, or 4 stars, the first thing I did when I saw this was choose 4 stars and up and I suspect that most if not all searchers will do the same when they see the option. Online Reviews Become More Important for Local Business This change makes it imperative that local businesses work
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Google Widens The Gap By Subjectively Playing Favorites With Rich Snippets Like A Little Child With Toys

The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. Once again Google punishes webmasters and small business owners for using a feature they released for the purpose of helping them get better click through rates by displaying an authorship image in search results pages. The thing that s most abhorrent about this is that it continues to widen the gap, segmenting web sites based on an algorithm s interpretation of a high quality site versus a low quality site. It s like Google is a little child that says, feel free to play with my toys and then in a flash takes them back because they don t like something about the other child they ve shared their toy with. Pay To Play In The End Personally I think it s a gap specifically created to get webmasters and small businesses to fork over the dollars and start using AdWords, after all that s how Google makes their money isn t
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How To Skyrocket Online Lead Conversions By 391%

Interesting survey about something I learned in 2006 when using a lead generation service for my business. In short, follow up quickly to most effectively leverage your ad budget and lead funnel.
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Why Conversion Optimized Landing Pages Are the Key to Online Marketing Success

When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only to their homepage. If you want to make the most of your efforts, however, linking back to a conversion optimized landing page is essential. [...] Click here to view original web page at www.searchenginejournal.com Driving the right traffic to the right landing pages is an essential part of any online marketing campaign. Latest statistics show that up to 25% of pay per click advertising budgets are wasted due to poor optimization of the ads and landing pages the ads lead too. The Biggest Problem IS Page Bleed This is when you have a specific page that you are driving paid traffic to through Google PPC as an example, and when the visitor you just paid for arrives to your page they see links! Links that distract them, links the take them somewhere else, links that interfere with the one reason why you paid to get them to begin with! Wha
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