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INFOGRAPHIC: The Mobile Advertising Ecosystem Explained - Business Insider

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained - Business Insider | Dennis Rito 360 | Scoop.it
INFOGRAPHIC: The Mobile Advertising Ecosystem Explained
Business Insider
So, mobile advertising will be a bonanza, right? Not necessarily. It has been a bit slow off the ground, and its growth trajectory is still not clear cut.
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Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass

Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass | Dennis Rito 360 | Scoop.it
Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass.
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How Big Businesses Are Maxing Out The Social Media Multiplier - Forbes

How Big Businesses Are Maxing Out The Social Media Multiplier - Forbes | Dennis Rito 360 | Scoop.it
(Image credit: AFP/Getty Images via @daylife) Social media is turning into the great multiplier.
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Twitter / TheWeirdWorld: Food Marketing translations.. ...

Twitter / TheWeirdWorld: Food Marketing translations.. ... | Dennis Rito 360 | Scoop.it
Food Marketing translations.. http://t.co/lMJQSA1PFD
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Dennis Rito 360 | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
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Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches