I often go in search of interesting new people to follow, especially in digital marketing. I spend at least an hour every day reading and engaging communities — I consider it part of my lifelong education.
Relevance is important and so is overall reach, so one of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo.
However, my completely unscientific method also includes checking out influencers on specific hashtags using TweetReach (which shows you how far tweets and topics travel), and even going back through the list of people I’ve followed lately to get to know them better. After all, if they said something to pique my interest in the first place, this could be someone worth connecting with on LinkedIn, as well....
Via Jeff Domansky