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6 Must Read Financial Tips for Small Business Owners

6 Must Read Financial Tips for Small Business Owners | DeMystify Marketing ~ Small Business Tips | Scoop.it

Via Daniel Watson, TechinBiz
Danielle Holmes- Frickleton's insight:

Great tips on how small business owners can stay on top of their business finances.

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Daniel Watson's curator insight, February 6, 2013 7:19 AM


Financial management is commonly a task that many small business owners need to develop better understanding of, and more often than most would think, many small business owners need to increase their own skills in this important aspect of operating any business.


Given the multiplicity of hats that most small business owners are required to wear, it is understandable that this important element of business management can often be put on the backburner, however allowing this situation to occur, can lead to business failure.


This excellent article, highlights the importance of sound financial management in all business enterprises, and it provides six tips to help small business owners to stay on top of their business finances.

DeMystify Marketing ~ Small Business Tips
All about small businesses and entrepreneurs
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5 Things Business Owners Need to Test on Their Website

5 Things Business Owners Need to Test on Their Website | DeMystify Marketing ~ Small Business Tips | Scoop.it
Businesses must make it a point to test their websites often to ensure everything is functioning. Follow this checklist to test your website.
Danielle Holmes- Frickleton's insight:

"Websites can make or break a business that depends on the Internet in any way for sales. It is important that businesses make it a point to check their websites often to ensure everything is running smoothly. If the site isn’t running well, you could lose a sale and/or a potential long-term costumer."

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Majority of Small Businesses Say It’s Harder to Run a Business Today than Five Years Ago, Citing Economy as Major Business Challenge

Majority of Small Businesses Say It’s Harder to Run a Business Today than Five Years Ago, Citing Economy as Major Business Challenge | DeMystify Marketing ~ Small Business Tips | Scoop.it
Majority of Small Businesses Say It’s Harder to Run a Business Today than Five Years Ago, Citing Economy as Major Business Challenge
Danielle Holmes- Frickleton's insight:

Excerpt from article:
What’s Harder and What’s Easier Today?

Of the 59 percent of survey respondents who said it’s harder to run a business today than five years ago:

55 percent said the economy has hit their business hard.49 percent said it’s harder to keep pace with technology.40 percent said there’s more direct competition.
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Google+: Content Recommendations for your Mobile Website - Google+ Developers Blog

Google+: Content Recommendations for your Mobile Website - Google+ Developers Blog | DeMystify Marketing ~ Small Business Tips | Scoop.it
Official source of information about the Google+ platform
Danielle Holmes- Frickleton's insight:

Today Google+ announced a new feature: smart content recommendations for your mobile website. It begins rolling out today so keep on the lookout for the chance to add it to your site.

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21 Quick Tips: How to Write a Blog for Your Business | Social Media Today

21 Quick Tips: How to Write a Blog for Your Business | Social Media Today | DeMystify Marketing ~ Small Business Tips | Scoop.it
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.
Danielle Holmes- Frickleton's insight:

21 tips, describing step by step, how to write a blog for your business. Also includes an interesting graphic with tips to help your blog get more clicks and more traffic. 

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Google Adwords and Analytics: A Powerful Combination | Social Media Today

Google Adwords and Analytics: A Powerful Combination | Social Media Today | DeMystify Marketing ~ Small Business Tips | Scoop.it
The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. Linking it to Google Analytics can help.
Danielle Holmes- Frickleton's insight:

Setting up and then forgetting it is never a good strategy. Google adwords, in addition to every other marketing technique, needs to be measured, analyzed & tweaked along the way for optimal results.

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How You Can Compete with Any Business for Top Talent

How You Can Compete with Any Business for Top Talent | DeMystify Marketing ~ Small Business Tips | Scoop.it
Advancements in technology and a changing culture enable small-business owners to have access to top talent—just like the big companies.
Danielle Holmes- Frickleton's insight:

Technology has changed today's workforce giving smaller businesses without the deep pockets of large corporations access to a much broader talent pool.

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Why Employees Need a Say in Your Business Planning

Why Employees Need a Say in Your Business Planning | DeMystify Marketing ~ Small Business Tips | Scoop.it
When employees help set your company's goals, they'll be more committed to seeing them through. Here are some strategies to better engage employees...
Danielle Holmes- Frickleton's insight:

Check out the four steps to involving your employees in the business planning process.

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How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | DeMystify Marketing ~ Small Business Tips | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
Danielle Holmes- Frickleton's insight:

Employees behaving badly by accident or intentionally have the formula for PR disaster, evelop a company-wide policy that clearly defines acceptable and unacceptable behavior in social media.

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3 Ways To Create A Strong Relationship With New Clients | Ahna Hendrix: Digital Strategy | Design | Content Creation

3 Ways To Create A Strong Relationship With New Clients | Ahna Hendrix: Digital Strategy | Design | Content Creation | DeMystify Marketing ~ Small Business Tips | Scoop.it

"As a business owner, we need a lot from our clients. We ask for their trust, time and (eventually) money. But what are they given in return?"

 

Danielle Holmes- Frickleton's insight:

Completely agree with showing consideration and appreciation to your clients/ customers. Here's 3 ways to creating a strong client relationship:

1. Set Expectations

2. Communication is Key

3. Time must be put into building relationship

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Sell Your Brand through Storytelling | Social Media Today

Sell Your Brand through Storytelling | Social Media Today | DeMystify Marketing ~ Small Business Tips | Scoop.it
What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products?
Danielle Holmes- Frickleton's insight:

"Every brand started with a story and it is that story which defines the brand you are today and the hopes you have for tomorrow."  Storytelling is an important part of your brand for several reasons:
- It makes your brand unique, your story is one of a kind

- Your story humanizes your brand

- Gives people a way to connect and relate to your brand on a personal level

- Tells people about what your brand stands for and wants to accomplish

- It's a conversation starter and promotes word of mouth marketing

Compose a story that people can relate to and appreciate.

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Quick Tips for Obtaining a Trademark [infographic]

Quick Tips for Obtaining a Trademark [infographic] | DeMystify Marketing ~ Small Business Tips | Scoop.it
Are you protecting your brand? Obtaining a federal trademark on your business name is serious business
Danielle Holmes- Frickleton's insight:

Great inforgraphic showing business owners and entrepreneurs what is needed to register a trademark and why it is fundamental to growing your brand.

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6 Must Read Financial Tips for Small Business Owners

6 Must Read Financial Tips for Small Business Owners | DeMystify Marketing ~ Small Business Tips | Scoop.it

Via Daniel Watson, TechinBiz
Danielle Holmes- Frickleton's insight:

Great tips on how small business owners can stay on top of their business finances.

more...
Daniel Watson's curator insight, February 6, 2013 7:19 AM


Financial management is commonly a task that many small business owners need to develop better understanding of, and more often than most would think, many small business owners need to increase their own skills in this important aspect of operating any business.


Given the multiplicity of hats that most small business owners are required to wear, it is understandable that this important element of business management can often be put on the backburner, however allowing this situation to occur, can lead to business failure.


This excellent article, highlights the importance of sound financial management in all business enterprises, and it provides six tips to help small business owners to stay on top of their business finances.

Scooped by Danielle Holmes- Frickleton
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20 Tricks of the Trade to Develop Superior Customer Service - Small Business Trends

20 Tricks of the Trade to Develop Superior Customer Service - Small Business Trends | DeMystify Marketing ~ Small Business Tips | Scoop.it
20 customer service tips, tricks of the trade, for developing superior customer service in your business that generate loyalty and attract new customers.
Danielle Holmes- Frickleton's insight:

Here are 20 “tricks of the trade” to develop superior customer service that will also attract new customers.

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THE FUTURE OF PAYMENTS: 2014 [SLIDE DECK]

THE FUTURE OF PAYMENTS: 2014 [SLIDE DECK] | DeMystify Marketing ~ Small Business Tips | Scoop.it
Innovations in payments tech are eating the traditional payments industry.
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How to create Panda-friendly content for your blog? Things to Keep in Mind

How to create Panda-friendly content for your blog? Things to Keep in Mind | DeMystify Marketing ~ Small Business Tips | Scoop.it
Many SEO specialists have found and realized that their sites have been penalized in the wake of Google Panda’s updates.

Via Manish Dhane
Danielle Holmes- Frickleton's insight:

Top 3 things to keep in mind when creating blog content:
1) Create a variety of Anchor Texts
2) Create unique and exclusive content
3) DO NOT steal content or duplicate anothers content - Always create your own quality content

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8 Tips for Maxing Out Google+ Local Impact - Driving Traffic

8 Tips for Maxing Out Google+ Local Impact - Driving Traffic | DeMystify Marketing ~ Small Business Tips | Scoop.it
Danielle Holmes- Frickleton's insight:

Great information and "How To" for claiming your Google+ Local listing. If you're a local business owner and haven't claimed it yet, you are missing out, "Experts say Google produces about 80% of local leads in America... Google even claims that 97% of consumers search for local businesses online."

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CHART: These Major Retailers Are Most Threatened By Mobile

CHART: These Major Retailers Are Most Threatened By Mobile | DeMystify Marketing ~ Small Business Tips | Scoop.it
Mobile "showrooming" poses more risk to some. ;
Danielle Holmes- Frickleton's insight:

'Showrooming” viewing an item in a store but then buying it online poses a big threat to bricks-and-mortar retailers. Check out these five broad strategies identified to help brick-and-mortar stores combat showrooming and re-gain the business.

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How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers | DeMystify Marketing ~ Small Business Tips | Scoop.it
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a...
Danielle Holmes- Frickleton's insight:

Apply the marketing strategies used by big brands to your small business through both the totality of the experience as well as the tonality. Be consistent and the right combination will motivate your customers.

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4 Ways Brands Can Make Social Search Happen | Social Media Today

4 Ways Brands Can Make Social Search Happen | Social Media Today | DeMystify Marketing ~ Small Business Tips | Scoop.it
Customers can make or break any brand with single tweet. This is the risk brands take when they start establishing themselves on Facebook or Twitter. Brands should understand that people own brands once they engage with them on social platforms.
Danielle Holmes- Frickleton's insight:

4 ways businesses can use community management for social search:

1.) Capitalize on the Social Customer
2.) Crowdsource Ideas

3.) Creative Real-Time Marketing
4.) Combine Thought Leadership and Newsjacking

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Discover In-Depth Statistics For Any Website With New Tool: BigWebStats

Discover In-Depth Statistics For Any Website With New Tool: BigWebStats | DeMystify Marketing ~ Small Business Tips | Scoop.it

From official website about this new, interesting and FREE tool:

"BigWebStats provides detailed statistics about any website. Using our reliable stats of websites across the web, you can find out how your website is stacked up against your competitors.

 

Here are key features about:

- Website  Traffic:
Discover traffic rank, estimations, visitors location and ranking insights for any website.

- Social  Buzz:
The impact of social media is huge. Find out which are the best social networks spreading the buzz and referring traffic to your website.

- Search Engine Optimization:
Find out SEO insights about any website along with tips on how to improve website's on-page and off-page SEO.

- Domain  Information:
Get detailed information about any domain including domain age, expiration, dns records, http headers data and WHOIS data.

- Similar  Sites:
Discover up to 50 alternatives to a website. We collect and combine information about websites from many sources including the site itself.

- Technologies Used:
Find out what technologies are being used by any website."

Free to use.

Check out it: http://www.bigwebstats.com

"About" page: http://www.bigwebstats.com/pages/about/

Check out also review article by Search Engine Land:
http://searchengineland.com/new-tool-bigwebstats-aggregates-website-statistics-and-seo-data-154248


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, April 6, 2013 7:14 AM

Have not tried this one yet but looks interesting.

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Do Small Businesses Understand the Customer Relationship Systems They Buy?

Do Small Businesses Understand the Customer Relationship Systems They Buy? | DeMystify Marketing ~ Small Business Tips | Scoop.it
A consultant offers advice on picking the right system to manage customer relations. (RT @VeepGeek: Do Small Businesses Understand the CRM Systems They Buy?
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A small business will only grow when you let go | BusinessBlogs Hub

A small business will only grow when you let go | BusinessBlogs Hub | DeMystify Marketing ~ Small Business Tips | Scoop.it
The X-Factor behind every great business is a combination of great leadership and great people, and neither can exist in isolation to the other. Most small businesses never get off the ground because their owners don't know how to let go.
Danielle Holmes- Frickleton's insight:

"People are more than a resource to be hired and fired – they are the life and blood of a great business, but only fearless leadership will unlock that potential."

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15-grammar-goofs-that-make-you-look-silly_5029153384381.png (600x5327 pixels)

15-grammar-goofs-that-make-you-look-silly_5029153384381.png (600x5327 pixels) | DeMystify Marketing ~ Small Business Tips | Scoop.it
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Defining Your Market in 7 Steps

Defining Your Market in 7 Steps | DeMystify Marketing ~ Small Business Tips | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Danielle Holmes- Frickleton's insight:

Have a great business idea but not sure where to go with it?  The first step is figuring out who your market is, check out this 7 step process to creating your best niche.

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3 Lead Generating LinkedIn Features to Capitalize On

3 Lead Generating LinkedIn Features to Capitalize On | DeMystify Marketing ~ Small Business Tips | Scoop.it
LinkedIn boasts a visitor-to-lead conversion rate 277% more effective than Facebook and Twitter. Capitalize on this with these lead generating features.
Danielle Holmes- Frickleton's insight:

Is your small business utilizing LinkedIn for lead generation? If not, it may be time to.

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