DeMystify Marketing ~ Digital Marketing
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DeMystify Marketing ~ Digital Marketing
All about digital, mobile, & content marketing
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The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y Marketing

The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y Marketing | DeMystify Marketing ~ Digital Marketing | Scoop.it
Millennials are changing course as they begin to have children and it's signaling sweeping changes for marketers, trend forecasters and politicians.
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Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC] - AllTwitter

Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC] - AllTwitter | DeMystify Marketing ~ Digital Marketing | Scoop.it
Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]
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YouTube API Blog: Find the hidden patterns with YouTube’s new Analytics API

YouTube API Blog: Find the hidden patterns with YouTube’s new Analytics API | DeMystify Marketing ~ Digital Marketing | Scoop.it

Trying to figure out how YouTube’s one billion monthly users are interacting with your videos? Try the new YouTube Analytics API to get custom reports of the YouTube statistics you care about in a direct JSON or CSV response, perfect for dashboards and ad hoc reports. 


Danielle Holmes- Frickleton's insight:

The new API includes all the standard view and engagement metrics you would expect, including views, shares, and subscriber numbers in addition to Client Libraries and Code Samples so you don't have to rite code from scratch anymore. 

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5 Places to Look for Your Digital Footprint

5 Places to Look for Your Digital Footprint | DeMystify Marketing ~ Digital Marketing | Scoop.it
Siri stores your secrets for two years, but what about everybody else?
Danielle Holmes- Frickleton's insight:

Technology keeps track of everything you do, from search engines and web browsers to your cell phone and ISP. Did you know that even if you delete a web browsers history, it is still tracked and recorded by your ISP? Check out this interesting article to learn which companies hoard your data and how long they save it.

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The Key to Creating Content that Resonates with Your Audience

The Key to Creating Content that Resonates with Your Audience | DeMystify Marketing ~ Digital Marketing | Scoop.it
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instrument
Danielle Holmes- Frickleton's insight:

Summed up perfectly: "You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you."

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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch | DeMystify Marketing ~ Digital Marketing | Scoop.it
Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age.
Danielle Holmes- Frickleton's insight:

The report finds that trust in ‘traditional’ push marketing techniques (such as banner ads) is at rock bottom in the online world and social media marketing also has relatively low trust levels. Recommendations from family and friends in addition to professionally written reviews carries the most weight.

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44pc of marketers not leveraging mobile for local marketing: study - Research - Mobile Marketer

44pc of marketers not leveraging mobile for local marketing: study - Research - Mobile Marketer | DeMystify Marketing ~ Digital Marketing | Scoop.it
Despite mobile’s promise to deliver hyper-relevant marketing, brands are either disregarding the medium or stretching their mobile efforts too thin, according to a new report from the Chief Marketing Officer Council.
Danielle Holmes- Frickleton's insight:

Very insighful stats on how marketers are truly using mobile marketing; you may be surprised to learn that although mobile marketing is getting a lot of attention, the actual execution is much lower.

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Bare Minimum Content Marketing: 3 Things You Have to Do

Bare Minimum Content Marketing: 3 Things You Have to Do | DeMystify Marketing ~ Digital Marketing | Scoop.it
You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in day to focu
Danielle Holmes- Frickleton's insight:

 3 tactics that provide the biggest bang to fous on if you don’t have that much time to spend on content marketing.

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74% of Small Businesses Use Content Marketing to Boost SEO

74% of Small Businesses Use Content Marketing to Boost SEO | DeMystify Marketing ~ Digital Marketing | Scoop.it

Another excerpt from the BusinessBolts report (see the earlier scoop/post) that points to the SEO benefit derived from a continuous content marketing strategy...

 

According to a survey from BusinessBolts.com, 74% of small businesses are using content marketing to grow and promote their business. The majority of small businesses are reportedly attempting to develop content that will boost SEO and social media initiatives without any additional advertising costs. The survey revealed that marketers have seen significant benefits through content creation, even with minimal effort; 45% of survey respondents also claimed using content marketing has helped lower advertising expenditures. Small businesses reported that the most widely used forms of content marketing include articles (74%), blog posts (64%), and social media (49%). Content creation formats like articles and blogs engage potential prospects and drive traffic without a high expense, reported BusinessBolts.com.


Via marketingIO
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marketingIO's curator insight, January 28, 2013 9:39 AM

 

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Top 4 B2B Digital Content Strategies for 2013 | B2B content from Chief Marketer

Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue.                      

Danielle Holmes- Frickleton's insight:

It's no surprise these 4 content marketing strategies revolve around personalization, interaction, and creating a connection in real-time.

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Only 38% of Marketers Can Separate Prospects From Existing Customers

Only 38% of Marketers Can Separate Prospects From Existing Customers | DeMystify Marketing ~ Digital Marketing | Scoop.it
Despite the common refrain, more data isn’t necessarily what every marketer needs right now. The bigger goal is learning how to turn existing data into actionable insights. For many marketing teams, the answer is in their CRM.
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US E-Commerce Has Grown By Double Digits For The Past Fourteen Consecutive Quarters [CHART]

US E-Commerce Has Grown By Double Digits For The Past Fourteen Consecutive Quarters [CHART] | DeMystify Marketing ~ Digital Marketing | Scoop.it
BI Intelligence's chart shows e-commerce sales growth since 2008.
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The Mobile Advertising Ecosystem Explained

The Mobile Advertising Ecosystem Explained | DeMystify Marketing ~ Digital Marketing | Scoop.it
Complexities, fractures, and opportunities galore. ;
Danielle Holmes- Frickleton's insight:

Learn the dynamics surrounding the mobile advertising ecosystem, includes a great visual to explain.

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Seven Essential Skills for the Content Strategist

Seven Essential Skills for the Content Strategist | DeMystify Marketing ~ Digital Marketing | Scoop.it
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
Danielle Holmes- Frickleton's insight:

We've heard it before, content is king! As true as this is, creating unique, quality content is a skill and curating is more than just

regurgitating. Following are 7 essential skills outlined in this article:

 

1. A curator's Capacity to Recognize and Aggregate Quality
2. An Author's Ability to Structure a Meta-Narrative
3. A Campaign Manager's Obsession With Staying on Message
4. An Editor's Willingness to Cut, Revise, and Retire Content

5. A Publicist's Focus on Maximizing Exposure
6. A Subject Matter Expert's Eye for Content Gaps and New  Requirements
7. An Analyst's Readiness to Mine Data and Optimize Campaigns

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Principles of Website Usability | 5 Key Principles Of Good Website Usability

Principles of Website Usability | 5 Key Principles Of Good Website Usability | DeMystify Marketing ~ Digital Marketing | Scoop.it
Here are 5 key principles of good website usability. Make sure to consider these in your next project.
Danielle Holmes- Frickleton's insight:

5 Key Principles Of Good Website Usability:

1. Availability and Accessibility
2. Clarity

3. Learnability
4. Credibility

5. Relevancy

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10 Case Studies To Help You Get More Clicks | Business 2 Community

10 Case Studies To Help You Get More Clicks | Business 2 Community | DeMystify Marketing ~ Digital Marketing | Scoop.it
Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most
Danielle Holmes- Frickleton's insight:

Very interesting study giving specific examples of which types of 'Call to Actions' produce the highest conversions. A definite to bookmark and review before creating your next CTA's.

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Infographic: The State of Mobile Content Marketing - Marketing Technology Blog

Infographic: The State of Mobile Content Marketing - Marketing Technology Blog | DeMystify Marketing ~ Digital Marketing | Scoop.it
In 2013, mobile content marketing will generate a large return on investment if done properly.
Danielle Holmes- Frickleton's insight:

Very interesting info on mobile marketing, including best days/times to send SMS messages for highest open, read & conversion from consumers. Sending marketing messages based on when consumers are most likely to act rather than whts cnvenienc to marketer is definitely key.

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The 7 Habits of Content Brands that Dominate - Search Engine Journal

Can you hear that sound? It's the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that's about to bury the pub
Danielle Holmes- Frickleton's insight:

Great habits to get into when creating content. Consumers are overwhelmed with massive amounts of content continually coming at them, it’s the marketers job to create content which stands out, builds trust, and retains an audience.

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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | DeMystify Marketing ~ Digital Marketing | Scoop.it
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, Author Rank is the real deal.
Danielle Holmes- Frickleton's insight:

64 great tips for every content producer to check out, bookmark or print out & put into action.

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6 SEO Mistakes Small Businesses Need to Avoid | Business 2 Community

6 SEO Mistakes Small Businesses Need to Avoid | Business 2 Community | DeMystify Marketing ~ Digital Marketing | Scoop.it
I have been working in the SEO industry now for almost five years now. While working with large companies I also always worked with small companies, for free or
Danielle Holmes- Frickleton's insight:

Each of these issues will keep your website from reaching its organic search capability.  In addition to #3 Duplicate or non-descriptive title tags, missing title tags altogether is often overlooked.

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