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Affiliate marketing? It's time for brands to learn the facts - The Guardian (blog)

Affiliate marketing? It's time for brands to learn the facts - The Guardian (blog) | démarche commerciale | Scoop.it
The Guardian (blog)
Affiliate marketing? It's time for brands to learn the facts
The Guardian (blog)
Affiliate marketing is still a relatively new and, unlike other online marketing channels, it doesn't have a direct offline parallel.
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Is Your Marketing Life Cycle Flatlined? - Forbes

Is Your Marketing Life Cycle Flatlined? - Forbes | démarche commerciale | Scoop.it
Is Your Marketing Life Cycle Flatlined?
Forbes
At every stage of the product life cycle, there are marketing challenges and decisions that should be carefully considered.
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The Answers to Last Week's Content Marketing Quiz … | Copyblogger

The Answers to Last Week's Content Marketing Quiz … | Copyblogger | démarche commerciale | Scoop.it
Herein lie the answers to our little content marketing quiz, and an offer you may not be able to refuse ...
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Measure Your Content Marketing ROI with Call Tracking

Measure Your Content Marketing ROI with Call Tracking | démarche commerciale | Scoop.it
CEOs live by the bottom line, so marketers need to show how content impacts lead generation and results. Measure your content marketing ROI with call tracking.
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ADECCO SA : Willingness to work abroad and acquire professional experience ... - 4-traders (press release)

ADECCO SA : Willingness to work abroad and acquire professional experience ... - 4-traders (press release) | démarche commerciale | Scoop.it
ADECCO SA : Willingness to work abroad and acquire professional experience ...
4-traders (press release)
Zurich, September 17, 2013.
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ADECCO SA : Adecco becomes Industry Group Leader in the Dow Jones ... - 4-traders (press release)

ADECCO SA : Adecco becomes Industry Group Leader in the Dow Jones ... - 4-traders (press release) | démarche commerciale | Scoop.it
Sustainable Brands
ADECCO SA : Adecco becomes Industry Group Leader in the Dow Jones ...
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Marketing in a digital age - Business Times (subscription)

Marketing in a digital age - Business Times (subscription) | démarche commerciale | Scoop.it
Business Times (subscription)
Marketing in a digital age
Business Times (subscription)
Advertising strategies, however, have evolved dramatically.
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Manpower U.S. Announces New Multi-Channel Delivery Model to Anticipate ... - PR Newswire (press release)

Manpower U.S. Announces New Multi-Channel Delivery Model to Anticipate ... - PR Newswire (press release) | démarche commerciale | Scoop.it
Manpower U.S. Announces New Multi-Channel Delivery Model to Anticipate ...
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The Top 7 Social Media Marketing Trends That Will Dominate 2014 - Forbes

The Top 7 Social Media Marketing Trends That Will Dominate 2014 - Forbes | démarche commerciale | Scoop.it
The Independent The Top 7 Social Media Marketing Trends That Will Dominate 2014 Forbes social media marketing With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and...
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It's Time To Demystify Content Marketing - Forbes

It's Time To Demystify Content Marketing - Forbes | démarche commerciale | Scoop.it
It's Time To Demystify Content Marketing
Forbes
I've been following “content marketing” for a long time. My entire 25 year career in advertising, in fact. It's not a new thing. It just feels disruptive today because we've slapped a label onto it.
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17 Online Marketing Tools to Boost Productivity and Make Your Life ...

17 Online Marketing Tools to Boost Productivity and Make Your Life ... | démarche commerciale | Scoop.it
Hey, we're all busy, aren't we? Learn about 17 online marketing tools that can help you juggle your daily marketing tasks.
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Adecco starts specialty recruitment service supporting Luxury Retail Sector in Asia

Adecco starts specialty recruitment  service supporting Luxury Retail Sector in Asia | démarche commerciale | Scoop.it

Adecco Asia( http://adecco-asia.com ) has today announced the launch of a regional network of offices that will provide staffing and recruitment services to Asia's fast growing luxury retail sector. Adecco operations in Hong Kong, Singapore and Taiwan — all wholly owned subsidiaries of the world's leading HR company — The Adecco Group — will leverage on existing relationships and create new partnerships with brands involved in the exclusive and expanding luxury retail sector in Asia.

The launch of a specialty recruitment business in the luxury retail sector is timely for Adecco, with Asia being one of the world's most important markets for luxury brand purchases — due in part to increasing consumer affluence in the region's emerging markets. Indeed, the fastest global growth in luxury goods sales in 2013 is expected to be seen in South East Asia — with analysts predicting a 20% increase.


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6 lessons from digital-first magazine leaders - Journalism.co.uk

6 lessons from digital-first magazine leaders - Journalism.co.uk | démarche commerciale | Scoop.it
Journalism.co.uk
6 lessons from digital-first magazine leaders
Journalism.co.uk
Kreisky identified six lessons other magazine publishers can take away from the the strategies of the "leading" organisations.
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ManpowerGroup Advises Manufacturers How to Solve the Skills Gap

ManpowerGroup advises manufacturers to commit to private-public sector task forces to address the skills shortage impacting the U.S. manufacturing industry.
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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results - MarketingLand | #TheMarketingAutomationAlert

Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results - MarketingLand | #TheMarketingAutomationAlert | démarche commerciale | Scoop.it

Digest...

 

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts.

 

The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.

 

For the organizations leveraging content marketing programs, 48 percent say their efforts are resulting in engagement with customers and prospects, and 41 percent are seeing an increase in brand awareness.

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marketingIO's curator insight, September 24, 2013 10:28 PM

Hoping you're not part of the 75% who are not measuring the results of social media content: I'm beating that dead horse senseless. Other than that, I don't think there's any surprise here, and there are more charts and tables available at MarketingLand as well as in the original study. If you need justification as a part of your 2014 business case, this should help.

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The 3 Goals For Your Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert

The 3 Goals For Your Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert | démarche commerciale | Scoop.it

What are the goals for your content marketing efforts? Many people start to stutter when they get this question.

 

The answer may not always be simple. But every content marketing program should have the same goals:

Reach. Engagement. Conversion.

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marketingIO's curator insight, September 24, 2013 10:45 PM

You can do worse compared to Michael Brenner's approach. Reach. Engagement. Conversion. If it's the mantra at SAP, then you ought to fold it into your approach.